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Journal : Jurnal Pengabdian Masyarakat Tjut Nyak Dhien

PELATIHAN MENYUSUN KARYA TULIS ILMIAH BIDANG MANAJEMEN DAN BISNIS GUNA MENINGKATKAN KREATIVITAS SISWA MA NURUL ISLAM KARANGCEMPAKA BLUTO SUMENEP Unsul Abrar; Moh. Kurdi; Syaiful Anwar
ABDIMASKU : Jurnal Pengabdian Masyarakat UTND Vol 2 No 1 (2023): Edisi Januari 2023 - Juni 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jpmtnd.v2i1.466

Abstract

The majority of students or students still do not quite understand the making of papers, let alone have not gone to a further stage, for example scientific papers that have to carry out further research or observations in the field, so there is a need for some activities that do prepare students or students at the madrasa to take part in several activities. training in order to understand accurately and better about the preparation of scientific papers and more specifically on scientific works in the field of management and business. methods in the form of socialization, training and practice in the preparation of simple scientific papers, in its implementation there were around 30 more students who received training specifically for grade 3 Madrasah Aliyah and the implementation of PkM on the occasion went well so that there were some results. The results obtained from this community service are, first, further understanding of scientific writing in a comprehensive manner, second, growing topics that are of interest at this time and in accordance with the interests of these students, third, students or students obtain examples of correct writing systematics about written works. scientific
Pendampingan Strategi Digital Marketing dalam Meningkatkan Penjualan Produk pada UMKM Spesial Bintang Aeng Baja Raja Bluto Sumenep Rohmatullah, M. Akromi; Abrar, Unsul; Susantin, Nilli; Al Farisi, Salman; Susiyawati, Endang; Alif Qintari, Dina Aprilia; Fajriyah, Fani; Surur, Miftahus
ABDIMASKU : Jurnal Pengabdian Masyarakat UTND Vol 4 No 2 (2025): Edisi Juli 2025 - Desember 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jpmtnd.v4i2.1819

Abstract

This community service activity aims to enhance the digital marketing capacity of the Spesial Bintang MSME in Aeng Baja Raja Village, Bluto Sub-district, Sumenep Regency. A descriptive qualitative approach was used, with data collected through observation, interviews, and documentation. The results of the activity show that the use of social media as part of a digital marketing strategy can increase business actors' knowledge of digital promotion, create consistent branding, and expand market reach. Implementation was carried out through mentoring and technical training, such as business account setup, content creation, and online interaction management. The final evaluation showed an increase in the MSME actors' understanding of digital marketing and a hope for continued assistance in the future. This program has proven effective in promoting sustainable marketing transformation for MSMEs and contributes to enhancing their competitiveness in the digital economy era.