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All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Dedy Dwi Arseto
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Harga Referensi dan Lokasi Terhadap Kepuasan Pelanggan serta Implikasinya Pada Loyalitas Pelanggan UMKM Dimsum Sarah Tebing Tinggi Nugroho, Dhimas; Dwi Aqil Andryan; Dedy Dwi Arseto; Indra Welly Arifin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8895

Abstract

This study aims to determine the effect of reference price and location on customer satisfaction and its implications for customer loyalty of Dimsum Sarah Tebing Tinggi UMKM on Dimsum Sarah Tebing Tinggi customers. The research method used is quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 96 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) includes: the coefficient of determination / r-square (r2) and hypothesis testing with the t-statistic test and indirect effect test. The results of Smart PLS 3.0 in this study are Reference Price affects Customer Satisfaction at Dimsum Sarah, Location affects Customer Satisfaction at Dimsum Sarah, Reference Price affects Customer Loyalty at Dimsum Sarah, Location affects Customer Loyalty at Dimsum Sarah, Customer Satisfaction affects Customer Loyalty at Dimsum Sarah, Reference Price has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah, Location has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah.
Pengaruh Brand Love dan Brand Image Terhadap Word of Mouth Serta Dampaknya Terhadap Purchase Decision; Studi Kasus pada Konsumen Skintific Kota Tebing Tinggi Bintang Windi Lestari Sinaga; Bunga Safitri; Dedy Dwi Arseto; Nursaimatussaddiyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4366

Abstract

Thirs study airms to derterrmirner ther irnfluerncer of Brand Lover and Brand Irmager on Word of Mouth and irts irmpact on Purchaser Dercirsirons among Skirntirfirc consumerrs irn Terbirng Tirnggir Cirty. Ther rerserarch merthod userd irs a quantirtatirver merthod usirng Smart PLS verrsiron 3.0. Querstironnairrers werrer dirstrirbuterd to 97 rerspondernts. Ther data analysirs merthod userd irn ther rerserarch irs ther merasurermernt moderl (outerr moderl), namerly ther valirdirty terst, rerlirabirlirty terst, thern ther structural moderl (irnnerr moderl) irncludirng: coerffircirernt of derterrmirnatiron/r-squarer (r2) and hypothersirs terstirng wirth ther t-statirstirc terst and irnfluerncer terst irndirrerct. Ther rersults of Smart PLS 3.0 irn ther rerserarch arer that Brand Lover has an erfferct on Word of Mouth for Skirntirfirc Consumerrs, Brand Irmager has no erfferct on Word of Mouth for Skirntirfirc consumerrs, Brand Lover has an erfferct on Purchaser Dercirsiron for Skirntirfirc consumerrs, Brand Irmager has no erfferct on Purchaser Dercirsiron for Skirntirfirc consumerrs , Word of Mouth has no erfferct on Purchaser Dercirsiron for Skirntirfirc consumerrs, Brand Lover has no erfferct on Purchaser Dercirsiron wirth Word of Mouth as an Irnterrvernirng Varirabler for Skirntirfirc consumerrs, Brand Irmager has no erfferct on Purchaser Dercirsiron wirth Word of Mouth as an Irnterrvernirng Varirabler for Skirntirfirc consumerrs.
Co-Authors Armanda Fitri Aulia Br Manurung Bintang Windi Lestari Sinaga Bobby Hartanto Bunga Safitri Cahyadi, Willy Dwi Aqil Andryan Fonaha Hulu Indra Welly Arifin Mhd Sofian Mutiara Dwinata Nugroho, Dhimas Nursaimatussaddiyah Ramadina, Diva Shafira Awaliyah Sintia Amelia Saragih Tika Ardhana