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All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi BISECER (Business Economic Entrepreneurship) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Journal Of Business, Finance, and Economics (JBFE)
Sri Rahayu
Universitas Darul Ulum Islamic Centre Sudirman
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Other

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Peningkatan Daya Saing UMKM Kerupuk Ibu Supatmah Melalui Pendaftaran Halal, NIB, Shopee dan Rebranding Afif Wahyu Lestari; Sri Rahayu
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i3.6465

Abstract

Karimunjawa is a place famous for its natural beauty, attracting many local and foreign tourists. In addition to its tourism potential, Karimunjawa also has a community of MSMEs in various sectors, one of which is the fish cracker processing sector. However, from the field observations conducted by the community service team, it was found that many MSMEs still experience problems with productivity, weak product branding, and customers having difficulty finding business locations. One of the MSMEs experiencing this is the Karimunjawa specialty cracker MSME owned by Mrs. Supatmah. The community service team implemented several programs to address these issues, including registering the business address on Google Maps, obtaining halal certification and legal NIB registration, creating a Shopee account, and strengthening branding through product logos and rebranding on labels and packaging. Based on the evaluation results, the assisted SMEs experienced increased customer trust, expanded market reach, and were able to compete with similar SMEs that were already established.
Co-Authors Afif Wahyu Lestari Anita Dwi Sundari Cindy Claudia Lindu Aji Desti Lestari Dinda Rafika Santri Edy Dwi Kurniati Eka Handriani Meilaty Finthariasari Finthariasari Nunuk Supraptini Nunuk Supraptini Nurmiyati Nurmiyati Pitaloka Dharma Ayu Sendi Cahyani Thyo Endratmoko Wisnugroho Wisnugroho