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All Journal Business Management Journal Program Studi Manajemen Journal of Fundamental Management (JFM)
Leli Deswindi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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KECEPATAN TINGKAT PENERIMAAN DAN PERILAKU KONSUMEN TERHADAP PRODUK LAMA YANG MENGALAMI PERUBAHAN DAN PRODUK INOVASI BARU DALAM UPAYA MEMASUKI DAN MEREBUT PASAR Leli Deswindi
Business Management Journal Vol 3, No 2 (2007): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3529.761 KB) | DOI: 10.30813/bmj.v3i2.340

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AbstractEffectivities of the promotions have always become a hot issue in marketing field. Several marketers don’t measures the effectiveness of the campaign result. Experiences proved for the decreased of using some traditional method in the campaign activity such as commercial advertisement in electronic media. Marketers prefer to choose the application of other promotion methods. Integrated Media Communication (IMC) is the application of the total campaign tools as an integrated method that has been chosen nowadays. The goal of the IMC is to strengthen the company position in every part of the Product Life Cycle (PLC). Begin with the product development, introduction, growth, maturity and decline. How to understand the period of the acceptance from customers in term of a new product development or a product improvement. The effort of the marketer to build the relations with the customer is the key to maintains the market share, increased the growth of a company and returns the scale of profitability.KeywordsManajemen pemasaran, perilaku konsumen, promosi
PENGARUH LINGKUNGAN KERJA FISIK, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DI KEMENTRIAN LINGKUNGAN HIDUP REPUBLIK INDONESIA Lusitawati Lusitawati; Didin Hikmah Perkasa; Muhammad Ekhsan; Leli Deswindi; Dinar Nur Affini
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.21403

Abstract

Tujuan penelitian untuk mengetahui dan menganalisis pengaruh lingkungan kerja fisik, motivasi kerja dan disiplin kerja terhadap kinerja pegawai di Kementrian Lingkungan Hidup Republik Indonesia. Desain penelitian menggunakan metode kuantitatif kausal yaitu untuk mengetahui pengaruh variable lingkungan kerja fisik, motivasi kerja dan disiplin kerja terhadap kinerja pegawai. Alat pengumpulan data mengunakan kuisioner yang telah diuji validitas dan reliabilitasnya yang disebarkan kepada pegawai di Kementrian Lingkungan Hidup dan Kehutanan Republik Indonesia. Populasi yang diteliti pada penelitian ini sebanyak 100 orang, menggunakan teknik sampling jenuh yang menjadikan semua populasi sebagai sampel. Analisis data dilakukan dengan menggunakan Smart-PLS (Partial Least Square) melalui uji hipotesis. Hasil penelitian menunjukkan secara parsial bahwa Lingkungan Kerja Fisik dan Disiplin Kerja berpengairuh terhadap Kinerja Pegawai, sedangkan Motivasi Kerja tidak berpengairuh terhadap Kinerja Pegawai di Kementrian Lingkungan Hidup Republik Indonesia.
Co-Authors Didin Hikmah Perkasa Dinar Nur Affini Lusitawati Lusitawati Muhammad Ekhsan Nur Endah Retno Wuryandari Ryani Dhyan Parashakti