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All Journal MIX : Jurnal Ilmiah Manajemen Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) KOMMAS: Jurnal Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Nur Endah Retno Wuryandari
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PROMOTION MIX DAN PERCEIVED PRICE TERHADAP VISIT INTENTION SERTA IMPLIKASINYA TERHADAP WILLINGNESS TO RECOMMENDATION (Kajian Pada Museum-Museum di Kota Bandung) Nur Endah Retno Wuryandari
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 1 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract: The purpose of this study is to understand the variables that affect the willingness to recommendation to visit the museum. So the executive of the museum will know how important exogenous variable promotion mix and variable of perceived price can lead to visit intention as an intervening variable and its implications for willingness to recommendation as the exogenous variables. Instrument in this studyused a questionnaire for 237 respondents through purposive sampling. Data processing techniques using the Structural Equation Model (SEM) with the LISREL program (Linear Structural Relationship). The results showed that the promotion mix and the perceived price variable significantly affect the variable visit intention. Intention to visit variable affects willingness to visit recommendation variable, then the variable of perceived price affecting willingness to recommendation. While the perceived price variable has no direct effect on the variable willingness to recommendationt. The conclusion of this study shows that to increase the visit intention and willingness to recommendation to visit the museum, the executive of museum should focus on the museum promotion mix, especially on the museum guide that could explain the object in complete, exciting and fun, so that it can be a major consideration for visitors torecommendation to others.Keywords: museum, promotion mix, perceived price, visit intention, willingness torecommendation.  
PEMBERDAYAAN MASYARAKAT MELALUI PENYULUHAN HIDROPONIK BAGI MASYARAKAT TANJUNG DUREN UTARA JAKARTA BARAT Ryani Dhyan Parashakti; Didin Hikmah Perkasa; Nur Endah Retno Wuryandari
KOMMAS: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2021): KOMMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : KOMMAS: Jurnal Pengabdian Kepada Masyarakat

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Program pengabdian masyarakat di lingkungan masyarakat tanjung duren, Jakarta barat bertujuan untuk memberdayakan ibu rumah tangga dengan memberikan pelatihan bercocok tanam atau berkebun dengan sistem hidroponik. Hal ini dilatarbelakangi karena banyaknya waktu luang yang kurang produktif pada masyarakat RW 05 tanjung duren. Konsep penanaman Hidroponik ini merupakan budidaya tanaman dengan memanfaatkan air yang telah diberikan nutrisi sebagai sumber makanan tanaman. Konsep penamaman Hidroponik ini memanfaatkan pekarangaan yang kecil serta bahan-bahan bekas. Beberapa tahapan yang akan digunakan untuk melakukan kegiatan pengabdian ini antara lain dengan bimbingan teknis, sosialisasi dan workshop yang didalamnya terdapat kegiatan praktek langsung oleh warga tentang bercocok tanam hidroponik. Dari hasil kegiatan yang telah dilakukan dapat ditarik kesimpulan bahwa pada dasarnya warga masyarakat terutama ibu rumah tangga yang ada di wilayah RW 05 Tanjung Duren telah menerapkan pemanfaatan lahan pekarangan, sehingga kegiatan pengabdian difokuskan pada peningkatan keterampilan ibu-ibu dalam menyiapkan media tanam untuk budidaya sayuran dengan cara cocok tanam hidroponik, serta pemanfaatan bahan-bahan sekitar untuk pembuatan pupuk organic sesuai tanaman sayur hidroponiknya, kegiatan pengabdian ini dapat menambah pengetahuan warga tentang pentingnya pemanfaatan lahan pekarangan dengan sistem bercocok tanam hidroponik, sehingga memberikan kesempatan kepada mereka untuk menjadi wirausaha baru yang kedepannya akan tergabung dalam kelompok-kelompok usaha.Kata kunci : Hidroponik, pelatihan, sayuran, pemanfaatan lahan.
PLASTIC RECYCLE IN CIRCULAR ECONOMY : ECONOMIC & ENVIRONMENTAL IMPROVEMENTS Setiyo Purwanto; Nur Endah Retno Wuryandari; Rizka Amalia Nur Hasana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2024): May
Publisher : Adisam Publisher

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Abstract

Environmental issues have become a global concern regarding the increasing impact of damage by company operations such as greenhouse gas emissions and toxic toxins, piles of plastic waste etc. This research aims to test the implementation of the circular economy concept which is influenced by the effects of the supply chain, green environment and economic growth through the recycled plastic industry. This research is based on a quantitative methodology with population data coming from members of ADUPI within the scope of plastic recycling industry activities in the DKI Jakarta area and its surroundings. The respondent sample data collection technique used the purposive random sampling method which was calculated using the SmartPLS statistical application program. The findings of this research indicate that the application of the circular economy concept in the research area has had little impact on environmental change for the better, reducing the burden of environmental pollution only. Apart from that, the length of the plastic recycling process for the output process is not commensurate with the significant economic added value to increase the community's economic growth. However, the overall effect of supply chain activities has a positive contribution to the implementation of the circular economy concept of 50.5%.  
CONCEPTUAL GREEN DEVELOPMENT IN ORGANIC PRODUCT: A CONSUMER BEHAVIOR APPROACH Lutfiana, Diana; Nur Endah Retno Wuryandari
Dinasti International Journal of Management Science Vol. 1 No. 5 (2020): Dinasti International Journal of Management Science (May - April 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i5.296

Abstract

The Indonesian Organic Agriculture Statistics (SPOI) recorded the number of consumer demand for organic products increased 54 percent compared to the previous year. For more detailed, other data shows 18 percent of customers in Southeast Asia are willing to pay more to buy organic products. The purpose of this study is to predict consumer behavior and investigate in purchase intention organic product which became a trend as well as an attractive business opportunity in the future. This research using the shopping at hypermarkets which is located in jakarta. The research objects have attitude, perceived value, and attribute as factors affecting them to buy organic. The result each factor is positive and significant influence towards Intention to Purchase the green product. The Coefficients table in this research showed the value of attribute as the highest score of consumer behavior in purchase the green product Green action can implement a new trend of lifestyle in consumption organic food in Indonesia. Those all need involvement in marketing activities and will become conceptual strategic for green products that examined in this research.
POLITICAL MARKETING IN THE ELECTION FOR GOVERNOR IN THIS DIGITAL AGE William, Reynold; Nur Endah Retno Wuryandari
Dinasti International Journal of Management Science Vol. 1 No. 5 (2020): Dinasti International Journal of Management Science (May - April 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i5.297

Abstract

After reformation era, there is a very significant shift towards the political life in Indonesia. So politicians and political parties need to redesign competing strategies to win political competition. The purpose of this study is to find out whether the Personal Branding, Political Marketing, Politic of Identity and Social Media have an influence on the decision of the community's option. The unit of analysis which been studied was the individuals, they are the individuals who had taken part in the general election of the West Java election. There are 216 respondents with dissemination in 5 cities (Bekasi, Bandung, Tasikmalaya, Bogor, Depok) and 1 district (Garut). The result, Political Marketing and Politic of Identity have a positive and significant effect on the decision of the communities. Personal Branding and Social Media have a positive but not significant effect on the decision to vote.
OVERCOMING OBSTACLES IN THE DEVELOPMENT OF IKRT / UMK THROUGH APPLICATION OF APPROPRIATE TECHNOLOGY Ayu Arwati, I Gusti; Euis Nina Saparina; Nur Endah Retno Wuryandari
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.242

Abstract

The SME sector that has an important role in the Indonesian industry is the small and home industry (IKRT) or micro and small businesses (MSME). In everyday life, washing clothes and washing the house is an activity that is usually done by everyone, especially by the home industry. IKRT (UMK) Suradita RW 09 Suradita Indah Complex, is IKRT (UMK) in the Suradita sub-district, which produces green cleaning products guided by Universitas Mercu Buana lecturers who have been operating for one year. IKRT (UMK) was established to increase the knowledge of housewives who live in RW 09, where production is marketed in the surrounding area as well. In addition there is no good management governance, also a good marketing strategy. Based on the above, the objectives of community service are (1) using appropriate technology in the green cleaner production process, (2) improving the quality of green cleaner product formulations, (3) implementing good governance management and marketing strategies to be more effective and efficient and has sustainable competitiveness. The results of this community service are (1) appropriate technology that can be used in the production process. (2) Improving the quality of green cleaner product formulations and (3) governance management and marketing strategies. And can avoid Suradita IKRT which is more effective and efficient and has sustainable competitiveness.
Analysis of Factors Influencing Turnover Intention of Go Online’s Employees Hikmah Perkasa, Didin; Ryani Dhyan Parashakti; Dinar Nur Affini; Nur Endah Retno Wuryandari; Leli Deswindi
Dinasti International Journal of Education Management And Social Science Vol. 4 No. 3 (2023): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v4i3.1675

Abstract

This research was conducted to determine the factors that influence turnover intention. In this case, the researcher wants to find out whether the variables being examined, namely compensation, work environment, and work stress, affect the turnover intention at Go Online. This research is expected to be able to provide a solution to the employees’ desire who will leave their jobs not to cause serious problems. If the company is able to handle it well, it will increase the productivity of the company. The objects of this study were 144 Go Online employees and the sample use the Slovin formula so the respondents studied were 88 people. The method used is causal quantitative descriptive, to determine the effect of the independent variable on the dependent variable. The data analysis used is statistical analysis in the form of multiple linear regression tests using an analytical tool of SPSS 23. Prior to the test, a validity test, and reliability test were carried out, followed by hypothesis testing. The results of this study indicate that the compensation variable has a negative effect on turnover intention, the work environment has a negative effect on turnover intention, and work stress has a positive effect on turnover intention at Go Online.
OPTIMALISASI PUBLIC RELATIONS: BAGAIMANA PERAN AI? Lutfiana, Diana; Nur Endah Retno Wuryandari
Journal of Innovation Research and Knowledge Vol. 4 No. 6: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i6.8907

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan kecerdasan buatan (AI) dalam pemantauan media sosial dan dampaknya terhadap efektivitas strategi Public Relations (PR). Dengan menggunakan alat pemantauan berbasis AI seperti Brandwatch, Meltwater, dan NVivo, penelitian ini berfokus pada bagaimana AI membantu organisasi dalam mendeteksi krisis, menganalisis sentimen, dan mengelola reputasi secara lebih efektif. Data diperoleh melalui wawancara dengan profesional PR dan dianalisis menggunakan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa AI memperkuat kemampuan PR dalam merespons perubahan tren dengan lebih cepat dan personalisasi komunikasi yang lebih efektif.
RECOGNIZING MOTIVATION OF TRAVELER ON TRAVEL DECISION Al Faruq Abdullah, Muhamad; Agung Hudaya; Nur Endah Retno Wuryandari
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 2 (2020): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i2.302

Abstract

The increased competitiveness of business and travel in Indonesia, making the businesses sought in various ways to survive and improve their business. They compete to attract the attention of potential consumers or tourists and influence them to buy tourist products offered. Kaki Semut Adventure is an example Event Organizer which is focused in tourism, they survived in business tourism even they had progress to develop consumer in the sale of domestic tour packages for open trip or private trip. The purpose of this study an investigation to determine the depth overview of what is affecting traveler to do making travel decision. So this study adds a literature in the field of tourism by explaining the concept correlation between price perceptions, group reference, and product differentiation to stimulate traveler in travel decision.
Co-Authors Abdullah, Muhamad Al Faruq Agung Hudaya Didin Hikmah Perkasa Dinar Nur Affini Euis Nina Saparina I Gusti Ayu Arwati Leli Deswindi Lutfiana, Diana Rizka Amalia Nur Hasana Ryani Dhyan Parashakti Setiyo Purwanto William, Reynold