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All Journal Jurnal Ekuivalensi Jurnal Ekonomi ProBisnis : Jurnal Manajemen
Zulia Rifda Daulay
Politeknik Unggul LP3M
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Memaksimumkan Brand Loyalty, Brand Trust Dan Brand Image Melalui Satisfaction Nasib Nasib; Syaifullah Syaifullah; Zulia Rifda Daulay
JURNAL EKUIVALENSI Vol. 7 No. 1 (2021): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/ekuivalensi.v7i1.476

Abstract

Tujuan utama dalam penelitian ini yaitu untuk mengetahui secara langsung pengaruh brand trust dan brand image terhadap satisfaction serta dampaknya terhadap brand loyalty. Pendekatan penelitian ini merupakan analisis jalur. Dimana analisis jalur dilakukan secara langsung dan tidak langsung antara variabel brand trust dan satisfaction serta dampaknya terhadap brand loyalty. Populasi da sampel yaitu mahasiswa aktif tahun ajaran 2018-2019 pada kampus Politeknik Unggul LP3M. Teknik penarik sampel menggunakan accidental sampling dimana peneliti hanya mengambil 125 responden. Hasil penelitian menunjukkan bahwa secara langsung variabel brand trust dan brand image berpengaruh positif dan signifikan terhadap satisfaction. Kemudian secara tidak langsung brand trust dan brand image berpengaruh positif dan signifikan terhadap brand loyalty melalui satisfaction Kata Kunci Brand Trus; Brand Image; Satisfaction; Brand Loyalty
THE ANALYSIS OF FINANCIAL MANAGEMENT USING THE BOPO RATIO IN PAMSIMAS PROGRAM IN UJUNG KUBU VILLAGE, NIBUNG DISTRICT, BATUBARA REGENCY (TIME: JANUARY TO AUGUST 2021) Zulia Rifda Daulay; Nirmalasari Nirmalasari; Cici Handayani; Sondang Sondang; Yuniar Astuti
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The Government of Indonesia implements the Community-Based Water Supply and Sanitation Program (Pamsimas-Program Penyediaan Air Minum dan Sanitasi Berbasis Masyarakat), which is one of the national programs which is structurally organized by the Central Government to Local Governments to increasethe accessibilityof rural residents from scarcity of proper drinking water and proper of sanitation facilities by community based approach. The implementation of clean water service activities also needs to pay attention to management principles, because in running an organization it is very necessary to have management, especially in financial management.Financial Management of KPSPAMS Kubu Water of Ujung Kubu Village using a BOPO ratio (operational costs to operationalincome) is managed in a clean, responsible, transparency and professional system. This is a qualitative research or field research as the researchers explain this research in detail according to data and facts in the field and researchers also have curiosity in depth about the problems being studied in this study. The data used in this study is descriptive qualitative including an inductive approach for the research and emphasize on the subjectivity as well as the meaning of experience for individuals.The results of this study have a good impact on the people of Ujung Kubu Village because of the benefits of Pamsimas in analyzing financial management such as 1). In terms of health, 2) socio -cultural and 3) economic
Operational Cost Budget Planning and Supervision System at PT Asuransi MNC Life Assurance Zulia Rifda Daulay; Khairatun Nazah
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.231

Abstract

This study aims to determine the planning and monitoring of the operational cost budget for PT MNC Life Assurance and the role of the budget in planning and monitoring these costs. As well as measuring the effectiveness of planning and tracking operational expenses. This study uses a quantitative descriptive method. And to obtain data, the author uses data collection techniques in the form of interviews and observations. At the same time, the types of data used in this research are primary and secondary. Based on the results of calculations and data collection, planning and oversight of the budget succeeded in preparing and planning the budget properly until the realization stage and was included in the practical category.
Co-Authors Cici Handayani, Cici Khairatun Nazah Nasib Nirmalasari Nirmalasari Sondang Sondang Syaifullah Syaifullah Yuniar Astuti