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Pengaruh Brand Image, Price Dan Trust Terhadap Purchase Intention Pemesanan Kamar Di Hotel Ibis Secara Online Selvi Agustin
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 4 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.034 KB) | DOI: 10.24912/jmbk.v2i4.4866

Abstract

This research was conducted to analyze the influence of brand image, price and trust toward purchase intention of room booking at Ibis hotel via online method. Independent variables that were researched are brand image, price and trust.  Meanwhile, dependent variables that were researched is purchase intention. The population that was researched is consumers who have stayed at Ibis hotel and used online booking method. Sampling used nonprobability method with non-probability sampling. Data collection method used questionnaires which were distributed to 135 respondents who have stayed at Ibis hotel and used online booking method. Data analysis technique that was used is double regression analysis. The analysis result shows that there is an influence from price and trust toward purchase intention. However there is no influence from brand image toward purchase intention and the impact of brand image it is not significant. This research result is expected to be able to be used as a reference for online hotel booking marketer in Indonesia in order to attract tourists when they use online hotel booking.
Konsekuensi Perubahan Iklim pada Pertanian Lokal di Pakel Tulungagung terhadap Harga Pangan di Pasaran Selvi Agustin; Nadya Putri Cantika; Mukhammad Nashrulloh; Nur Isroatul Khusna
Journal of Islamic Economics and Finance Vol. 2 No. 2 (2024): Mei: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i2.1070

Abstract

Climate change has become a crucial issue affecting the agricultural sector worldwide, including in Pakel, Tulungagung. In this context, this research aims to investigate the consequences of climate change on local agriculture in Pakel, Tulungagung, particularly in relation to the prices of food in the market. Through in-depth analysis of relevant literature and data, this study identifies the impacts of climate change such as extreme weather fluctuations, increased uncertainty of harvest yields, and rising production costs. All these factors contribute to the rise in food prices in the local market. The findings of this research provide important insights for stakeholders, including the government, farmers, and consumers, to develop effective adaptation strategies and sustainable policies in addressing the challenges of climate change in the agricultural sector.
Permasalahan Pembelajaran IPS Mengenai Minimnya Pemahaman Tentang Isu Globalisasi Selvi Agustin; Yulia Widya Saputri; Bagus Setiawan
Dewantara : Jurnal Pendidikan Sosial Humaniora Vol. 3 No. 1 (2024): Maret : Dewantara : Jurnal Pendidikan Sosial Humaniora
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/dewantara.v3i1.1983

Abstract

Social studies learning problems related to the lack of understanding of globalization issues are a challenge for educators in developing appropriate curriculum and learning strategies. Globalization has a very dominant influence in various aspects, including in the field of social studies. Global issues such as the economy, health, security issues, outlook on life, human rights, poverty, etc. need to be taken into consideration in social studies learning. Social studies learning must be able to relate the subject matter not only to the school environment, but also to the global environment. Therefore, social studies learning must be responsive and organize itself in the face of globalization. Social studies learning with a global perspective can help students prepare themselves to face the future and deal with existing global problems. Appropriate learning strategies are highly expected in social studies learning so that students can understand global issues well.