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Strategi Penguatan Daya Saing UMKM Kuliner melalui Sistem Informasi Manajemen : Studi Kasus D’penyet Presto Lunak Ludes D’geprek By Ex Chef Hotel Pangeran Nur Fitriana; Siti Annisa Nazwa; Nadyya Ghaisani; Riva Lina Nurhusin; Meli Febriyanti; Enjelina Simbolon; Fanny Agustina Siahaan
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 2 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i2.2515

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy, especially in the highly competitive culinary sector. This service aims to strengthen the competitiveness of culinary MSMEs through the application of Management Information Systems (SIM), with a case study on D'Penyet Presto Lunak Ludes D'Geprek, a business owned by a former chef of Hotel Pangeran. The strategies include training on the use of Buku Warung for financial management, assistance in creating and managing social media accounts such as Instagram and Tik Tok to expand the reach of digital marketing, and registration to the Shopee Food delivery service platform as a partner to expand online sales channels. In terms of visual and brand identity, a logo was created, a menu list was designed, information on the location of the business on Google Maps was updated, and food packaging was changed to make it more attractive. The results showed an increase in digital visibility, operational efficiency, and market expansion. This effort is expected to increase the competitiveness of culinary MSMEs in the face of increasingly fierce industry competition.
Analisis Rasio Keuangan dalam Menilai Kinerja Profitabilitas dan Likuiditas Perusahaan pada PT. Matahari Departement Store Periode 2023-2024 Dea Elsani; Roza Fitrialis; Tika Rahmadani; Nayla Riska Vania; Nur Fitriana
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1687

Abstract

This study aims to evaluate the financial performance of PT. Matahari Department Store Tbk for the 2023–2024 period using financial ratio analysis, particularly profitability and liquidity ratios. The study applies a descriptive quantitative approach, utilizing secondary data from the company’s financial reports. Profitability ratios such as Net Profit Margin, Return on Assets (ROA), and Return on Equity (ROE), along with liquidity ratios including Current Ratio, Quick Ratio, and Net Working Capital Ratio, were used as indicators. The results show a significant increase in profitability ratios, indicating improved operational efficiency and asset utilization. Meanwhile, the liquidity ratios also improved but remained below the optimal level, suggesting that the company still faces challenges in meeting its short-term obligations. In conclusion, PT. Matahari has demonstrated enhanced profitability but needs to strengthen its liquidity position to ensure financial stability.
Prediksi Risiko Kebangkrutan pada Perusahaan Manufaktur di Indonesia dengan Metode Altman Z-Score tahun 2020-2024 Hermia Gustina; Nashwa Putri Nabila; Engla Anggraini; Azarie Nabila; Nur Fitriana
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 2 No. 4 (2025): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v2i4.5334

Abstract

Dengan menggunakan metode Altman Z-Score, penelitian ini bertujuan untuk menyebarkan tingkat kesulitan keuangan perusahaan X di sektor manufaktur yang terdaftar di Bursa Efek Indonesia (BEI). Data yang digunakan berasal dari laporan keuangan konsolidasi yang dikumpulkan selama periode 2020–2024. Perusahaan X telah berada dalam kategori berbahaya (distress zone) selama lima tahun berturut-turut, menurut hasil perhitungan Altman Z-Score. Hasilnya menunjukkan bahwa perusahaan yang menunjukkan masalah keuangan yang serius mungkin mengalami kebangkrutan.
Pengaruh Pemahaman Informasi Keuangan, Mindset Entrepreneur, Dan Pemanfaatan E-Commerce Terhadap Kinerja UMKM Kuliner Di Pekanbaru Tengku Resti Erika Yusman; Nur Fitriana; Agustiawan, Agustiawan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11081

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pemahaman informasi keuangan, mindset entrepreneur, dan pemanfaatan E- commerce terhadap kinerja UMKM kuliner. Jenis penelitian ini adalah penelitian kuantitatif. Analisis data menggunakan metode analisis regresi linear berganda dengan kinerja UMKM sebagai variabel dependen dan tiga variabel independen pemahaman informasi keuangan, mindset entrepreneur, dan pemanfaatan e- commerce. Sampel penelitian sebanyak 100 responden. Hasil penelitian ini menyatakan bahwa variabel pemahaman informasi keuangan berpengaruh positif dan signifikan terhadap kinerja UMKM. Mindset entrepreneur berpengaruh positif dan signifikan terhadap kinerja UMKM. Pemanfaatan e-commerce berpengaruh positif dan signifikan terhadap kinerja UMKM.
Meningkatkan Hasil Produksi dan Penjualan melalui Layanan Digitalisasi Sistem Jahit di Kelurahan Binawidya Nur Fitriana; Latif; Desti; Mairoza; Indah Putri
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2710

Abstract

Tujuan dari program pengabdian kepada masyarakat ini adalah untuk meningkatkan kemampuan produksi dan pemasaran digital di Rumah Jahit Rapilo Tailor yang terletak di Kecamatan Binawidya, Pekanbaru. Mitra menghadapi masalah seperti kekurangan peralatan produksi, kurangnya variasi produk, dan kurangnya kemampuan untuk memanfaatkan pemasaran digital secara efektif. Pelatihan tentang strategi pemasaran digital dan manajemen usaha sederhana, pengadaan peralatan, pelatihan teknik menjahit kontemporer, kelas diversifikasi produk, dan pembentukan identitas bisnis adalah beberapa metode yang digunakan. Hasil menunjukkan peningkatan kapasitas produksi, pembentukan identitas bisnis, diversifikasi produk baru, dan pemasaran digital yang aktif. Program ini meningkatkan daya saing bisnis, memperluas pasar, dan meningkatkan keuntungan mitra. Artikel ini memberikan pelajaran praktis yang dapat diterapkan pada usaha mikro, kecil, dan menengah (UMKM) lainnya.
Audit Audit Operasional Terkait Efektivitas, Efisiensi Dan Ekonomisasi Pada Fungsi Penjualan Dan Pelayanan Konsumen: Studi Kasus di Toko Istana Bayi Jl. Arifin Achmad Pekanbaru, Riau Audina, Bening; Nur Fitriana
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 2 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i2.986

Abstract

This study aims to determine the company’s operational system as well as the level of effectiveness, efficiency and economy of the sales function and customer service at the Istana Bayi store Jl. Arifin Ahcmad Pekanbaru. This research is a qualitative research with descriptive design. The data collection methods used are observation, interviews, questionnaire/checklist by giving a set of statements then filled in and crossed out on the statements in accordance with the conditions applied in the company. The results showed that the operational audit in the company was still not optimal because if examined from the results of observations and interviews that have been conducted that the lack of careful planning, human resource management owned by the company is less than optimal and relatively limited. While the level of operational audit related to effectiveness in the sales function owned by the company during the researh period was classified as less effective, but the level of efficiency during the research periode was classified as efficient and very efficient. While the operational audit releted to economization in the sales funcition during the research period was classified as uneconomical. There are no significant changes regarding the level of effectiviness, efficiency and economization that the company has during the research period 2021-2024.
Audit Operasional Terkait Efektivitas, Efisiensi Dan Ekonomisasi Pada Fungsi Penjualan Dan Pelayanan Konsumen (Studi Kasus di Toko Istana Bayi Jl. Arifin Achmad Pekanbaru Riau) Bening Audina; Nur Fitriana
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 2 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the company’s operational system as well as the level of effectiveness, efficiency and economy of the sales function and customer service at the Istana Bayi store Jl. Arifin Ahcmad Pekanbaru. This research is a qualitative research with descriptive design. The data collection methods used are observation, interviews, questionnaire/checklist by giving a set of statements then filled in and crossed out on the statements in accordance with the conditions applied in the company. The results showed that the operational audit in the company was still not optimal because if examined from the results of observations and interviews that have been conducted that the lack of careful planning, human resource management owned by the company is less than optimal and relatively limited. While the level of operational audit related to effectiveness in the sales function owned by the company during the researh period was classified as less effective, but the level of efficiency during the research periode was classified as efficient and very efficient. While the operational audit releted to economization in the sales funcition during the research period was classified as uneconomical. There are no significant changes regarding the level of effectiviness, efficiency and economization that the company has during the research period 2021-2024.