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All Journal IKRA-ITH ABDIMAS Journal Of Management Science (JMAS) Enrichment : Journal of Management Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Jurnal Ekonomi Jurnal Manajemen LEBAH Jurnal Pelita Ilmu J-CEKI

Primaraga Sumantri Indra Wicaksana

Universitas Pelita Bangsa

Author-ID : 2277639

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Pengaruh Kepercayaan, Lokasi, Dan Promosi Terhadap Keputusan Pembelian Rumah Bersubsidi di PT. Mitra Indah Properti Primaraga Sumantri Indra Wicaksana; Nasrun Baldah
JURNAL PELITA ILMU Vol 15 No 01 (2021): Jurnal Pelita Ilmu - April 2021
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Program Rumah Rakyat Setapak atau Rumah Subsidi adalah program pemerintah untuk masyarakat berpenghasilan rendah. Dengan persyaratan yang mudah dan angsuran yang terjangkau, sehingga kesempatan para Pengembang Perumahan, salah satu Perumahan Bersubsidi yang banyak diminati masyarakat yaitu Perumahan Arafah Residence dari Pengembang PT. Mitra Indah Properti. Jenis penelitian yang digunakan adalah kuantitatif. Dengan populasi konsumen di perumahan Arafah Residence. Pengambilan sampel dengan teknik purposive sampling dengan jumlah sampel 80 responden. Untuk pengumpulan data meliputi penyebaran kuesioner dan studi kepustakaan. Metode analisis yang digunakan yaitu uji validitas, uji reabilitas, uji asumsi klasik, analisis linear berganda dan uji hipotesa. Hasil penelitian adalah: 1) Hasil pertama menunjukkan nilai koefisien regresi sebesar b1=-0.130 dan nilai probabilitas t hitung 0.441, jadi dapat disimpulkan bahwa Kepercayaan tidak mempengaruhi Keputusan Pembelian rumah bersubsidi di PT. Mitra Indah Properti. 2) Hasil kedua menunjukkan nilai koefisien regresi sebesar b1=0.466 dan nilai probabilitas t hitung sebesar 0.000, jadi dapat disimpulkan bahwa Lokasi mempengaruhi Keputusan Pembelian rumah bersubsidi di PT. Mitra Indah Properti. 3) Hasil ketiga menunjukkan nilai koefisien regresi sebesar 0.380 dan nilai probabilitas t hitung sebesar 0.004, jadi dapat disimpulkan bahwa Promosi mempengaruhi Keputusan Pembelian rumah bersubsidi di PT. Mitra Indah Properti.

Analysis of Consumers' Buying Interest Cifest Walk Tea Tradition Shop Cikarang Selatan Through Promotion, Product Prices and Quality Product Nur' Aeni; Dadang Heri Kusumah; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The purpose of this study was to determine the effect of promotion, product price and product quality on consumer buying interest in traditional tea shops in Cifest Walk, South Cikarang. The sample in this study were traditional tea shop consumers, as many as 100 respondents. Data collection includes observation, distributing questionnaires and literature study. The type of research used is quantitative. The analytical method used is validity test, reliability test, classical assumption test, multiple linear analysis and hypothesis testing. The results of the t-test research show the t-count value of 2.492 with a significance of 0.014, which means the first hypothesis is accepted and partially shows a positive and significant influence between promotions on consumer buying interest. The product price variable obtained the results of the t-test with a t-count value of 3.050 and a significance value of 0.003 which means that the second hypothesis is accepted and shows a positive and significant influence between product prices on consumer buying interest. The product quality variable obtained t test results with a tcount value of 3.036 and a significant value of 0.003 which means the third hypothesis is accepted and shows a positive and significant influence between product quality on consumer buying interest. And it can be concluded that 32.1% consumer buying interest is influenced by promotion variables, product prices, product quality, while the remaining 67.9% consumer buying interest is influenced by other variables not examined in this study.

Analysis Consumer Purchasing Decisions in the App Tokopedia Through E-Wom, Experiental Marketing and Brand Ambassador Agustini Tanjung; Hermiyetti; Usmar; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

The purpose of this study was to examine the effect of electronic word of mouth, experiential marketing, and brand ambassador variables on purchasing decisions on the Tokopedia application in the West Cikarang region. This sampling technique uses the Lemeshow formula and obtained as many as 300 respondents. The data obtained were analyzed quantitatively by using measuring instruments in the form of validity tests, reliability tests, classical assumption tests, simple and multiple linear regression analysis tests, and hypothesis testing. The test was conducted to determine the effective and relative contribution by using the SPSS version 21 application program for windows. The results of partial statistical analysis show that electronic word of mouth, experiential marketing, and brand ambassadors have a positive and significant influence on purchasing decisions on the Tokopedia application. The results of statistical analysis simultaneously show that electronic word of mouth, experiential marketing, and brand ambassadors have a significant effect on purchasing decisions on the Tokopedia application simultaneously. The results of the R Square value of electronic word of mouth showed a value of 48.4%, experiential marketing showed a value of 67.0%, and brand ambassadors showed a value of 66.0% which means that there is an influence on purchasing decisions on the Tokopedia application in the West Cikarang region.

The Effect of Price, Location and Innovation on the Purchasing Decision of Aglonema Ornamental Plants at CV Gantina Flora Cikarang Primaraga Sumantri Indra Wicaksana; Surya Bintarti
Junal Ilmu Manajemen Vol 5 No 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to determine the influence of price, location and innovation on the purchasing decision of aglonema ornamental plants at CV Gantina Flora Cikarang. The sampling technique in this study used probability sampling technique and obtained 100 respondents. Data collection techniques include observation, dissemination of questionnaires and literature studies. The data were analyzed using SPSS program. Analytical methods to be used are validity test, reliability test, classical assumption test, multiple linear analysis and hypothesis test. From the results of the t test states that the price partially affects positive and significant to the purchase decision, location partially affects positive and significant to purchasing decisions and innovation partially affects positive and significant towards crop purchasing decisions Ornamental Aglonema CV Gantina Flora Cikarang.

Pemberdayaan Kelompok Sadar Wisata (Pokdarwis) Bagi Pengembangan Potensi Situ Rawa Binong Di Desa Wisata Hegarmukti Wachid Hasyim; Primaraga Sumantri Indra W; Susi Ari Widiastuti
IKRA-ITH ABDIMAS Vol 5 No 3 (2022): IKRAITH-ABDIMAS Vol 5 No 3 November 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v5i3.2175

Desa Hegarmukti memiliki potensi wisata air yaitu Situ Rawa Binong namun potensi wisata ini tidak dimanfaat kan dengan maksimal yang dimana Pokdarwis belum terlalu aktif. Metodologi yang digunakan untuk penelitian ini yaitu penelitian descriptive menjelaskan karakteristik berbagai variable penelitian dalam situasi tertentu. Penelitian ini dapat pula disebut sebagai penelitian yang menjelaskan fenomena apa adanya, tujuan dari penelitian ini adalah menyajikan suatu profil atau menjelaskan aspek-aspek yang relevan dengan suatu fenomena yang diteliti dari perspektif individu, organisasi, industry dan perspektif lainnya.Kami membuat tim promosi serta memberitahu kan apa saja tugas dari Pokdarwis, wisata Situ Rawa Binong sudah mulai menunjuk kan peningkatan kunjungan wisatawan walaupun peningkatan ini tidak lah signifikan dan hanya pada hari-hari tertentu saja seperti weekend tapi itu sudah bagus tinggal meningkat kan serta mengembangkan potensi Situ Rawa Binong yang sudah bagus ini.

Agrowisata Jambu Kristal Sebagai Ekonomi Kreatif di Kawasan Wisata Situ Rawa Binong Desa Hegarmukti Bekasi Primaraga Sumantri Indra Wicaksana; Sarwo Edy; Arief Teguh Nugroho; Wisnu Setyawan; Suriyanti
Lebah Vol. 16 No. 2 (2023): Maret: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v16i2.110

Situ Rawa Binong merupakan wisata air yang berada di Desa Hegarmukti Kecamatan Cikarang Pusat Kabupaten Bekasi. Rawa Binong berada di lokasi yang strategis, lokasinya dekat dengan pusat keramaian Kawasan Meikarta dan Kawasan Jababeka Cikarang. Dengan posisi yang strategis seharusnya mampu membuat situ Rawa Binong menjadi salah satu tempat wisata favorit di Cikarang. Penelitian ini bertujuan untuk menentukan strategi pengembangan wisata situ Rawa Binong melalui daya tarik alternatif agrowisata jambu kristal. Penelitian ini menggunakan metode analisis deskriptif untuk mengetahui potensi dan jumlah kunjungan pada wisata situ Rawa Binong melalui agrowisata jambu kristal dan analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats) untuk melihat lingkungan internal yaitu kekuatan dan kelemahan serta lingkungan eksternal yaitu peluang dan ancaman agrowisata jambu kristal di Kawasan wisata situ Rawa Binong Desa Hegarmukti Kecamatan Cikarang Pusat Kabupaten Bekasi.

Kinerja Keuangan PT. Krakatau Steel Tbk Membaik?: Tinjauan Analisis Laporan Keuangan Abdul Latif; Primaraga Sumantri Indra Wicaksana; Nani Hartati; Nur Hidayati
Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Vol 6, No 1 (2023): Oktober 2022-Mei 2023
Publisher : Jurnal Akuntansi dan Keuangan Kontemporer (JAKK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jakk.v6i1.14610

Financial reports are an accurate information instrument for assessing company performance for investors, companies and the public. PT. Krakatau Steel (Persero), Tbk, is the only state-owned company in Indonesia's steel industry. Thus, the company's status and performance are highly monitored by the government, investors, and the general public because it is a benchmark for the development of the steel industry. Issues related to the company's poor financial performance in several periods made the researchers aim to analyze the performance of the company's financial statements. This research aims to analyze the performance of the company's financial ratios items such as profitability, solvency, activity, liquidity, and profit growth ratios for the 2018-2021 period. The analytical method used in this study is a descriptive quantitative analysis of the company's financial ratios. The results of the study assume that the profitability ratio is in the unhealthy criteria, the liquidity ratio is assumed to be in the unhealthy criteria, the activity ratio is assumed to be in the unhealthy criteria, the solvency ratio is assumed to be in the reasonably good criteria, the growth ratio is assumed to be in the unfavourable criteria in the study period.

Impact of trust promotion and perception of ease of use on the decision making of the use of ShopeePay in Mega Regency Houses Firsta Rifsi Mey Atshari; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1435

The purpose of this research is to answer questions like Does promotion affect ShopeePay users' decisions to adopt digital wallets? and Does trust affect such decisions?Does the adoption of shopeePay digital portfolios depend on how convenient people perceive it? ShopiePay can enhance the efficiency of their marketing campaigns to reach more potential consumers by being aware of the aspects that customers in the region take into account when choosing to use these payment systems.This type of research is quantitative with 3 independent variables consisting of belief (X1), promotion (X2) and perceived convenience (X3) and the dependent variable usage decision (Y). The illustrations were taken using the Lemeshow procedure and the population was 98 residents and illustrations of 100 residents were obtained. The information collected was then analyzed using the Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Hypothesis Test and the coefficient of determination, with the help of the SPSS Version 22 For Windows program. The research results can be seen that belief, promotion, and perceived ease of use significantly influence the decision to use. This is confirmed by the T test. T count= 6. 402 with a significance of 0. 000<0. 05 so the hypothesis can be accepted. The results of the research show that trust, promotion and the perceived ease of use have influenced the decision to use ShopeePay in Mega Regency housing. So that the industry must be able to give confidence to consumers and provide attractive promotions on television and other media. The industry must also be able to pay attention to the convenience in the application by providing complete instructions for its users.

Influence of product quality brand image and korean brand ambassador NCT dream on decision of customing products mie Lemonilo Intan Putri Rahayu; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1436

The aim of this study is to analyze the influence partially between Product Quality, Brand Image, and Brand Ambassador on Purchase Decisions in Lemonilo products New Attack. The sample-taking method used by the researchers is nonprobability sampling with the accidental sample method with the number of samples of 100 respondents who are consumers who have purchased Lemonilo in New Attack. The study was conducted using SPSS version 22. To collect data, researchers perform surveys of the spread of questionnaires and library studies. The type of research used is quantitative. The analytical method used is validity test, reliability test, classical assumption test, double linear analysis and hypothesis test. the results of this study are three independent variables namely the quality of the product partially negatively and not significantly affects the purchase decision, but brand image, and brand ambassador partially positively and significantly influences the purchasing decision.

The influence of price product quality and brand image on purchase decisions bear brand milk Nurfahrisya Adisti Anggraeni; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1437

The aim of this study was to analyze the partial influence between Price, Product Quality, and Brand Image on Purchasing Decisions on Bear Brand Milk products at Pelita Bangsa University. The sampling method used by researchers is nonprobability sampling with an accidental sample method with a sample size of 100 respondents who are consumers who have purchased Bear Brand Milk at Pelita Bangsa University. The research was conducted using SPSS version 25. To collect data, researchers conducted a questionnaire distribution survey and literature study. The type of research used is quantitative. The analysis methods used are validity test, reliability test, classical assumption test, multiple linear analysis and hypothesis testing. the results of this study are three independent variables, namely price, product quality and brand image partially have a positive and significant effect on purchasing decisions

Co-Authors Abdul Latif Agustini Tanjung Dadang Heri Kusumah Ergo Nurpatria Kurniawan Firsta Rifsi Mey Atshari Helen Parkhurst Hermiyetti Iis Indarti Indra Permana Inna Nisawati Mardiani Intan Putri Rahayu Joko Mulyono Lea Afriyani Melissa Eka Murti Hartono Nani Hartati Nasrun Baldah Nugroho, Arief Teguh Nur Aeni Nur Hidayati Nurfahrisya Adisti Anggraeni Rita Sari Rustianah Sarwo Edy sarwo edy Setyawan, Wisnu Suriyanti Suriyanti Suriyanti Surya Bintarti Susi Ari Widiastuti Tika Wulandari Usmar Wachid Hasyim Wida Nurhaliza Yolanda Yadita Mahmud

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