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All Journal JURNAL PIONIR Enrichment : Journal of Management AKTUAL International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) EKONOMIKA45 International Journal of Economics (IJEC) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Hendri Mayanta Tarigan
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE INFLUENCE OF MOTIVATION AND COMPENSATION AND SATISFACTIONWORK ON EMPLOYEE PERFORMANCE AT BRANCH RANKING GUIDANCEBUILDING PURBA DELI SERDANG Hendri Mayanta Tarigan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v1i2.748

Abstract

This study aims to determine the effect of motivation and compensation and job satisfaction on employee performance. This research is a type of quantitative research. The population in this study amounted to 15 employees and the sample numbered 15 respondents who were taken using a saturated sampling technique. This research was conducted at the Ranking Tutoring of the Bangun Purba Branch, Deli Serdang, using secondary data obtained through distributing questionnaires. The data analysis technique used in this study is multiple linear regression and is operated through SPSS 21.0. The results of this study indicate that motivation as well as compensation and job satisfaction affect employee performance. While motivation as well as compensation and job satisfaction simultaneously influence employee performance.
EFFECT OF BRAND EQUITY AND CONSUMER PSYCHOLOGY ON THE PURCHASE DECISION OF GOODS Hendri Mayanta Tarigan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 6 (2022): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i6.749

Abstract

This study aims to answer three problems, namely: 1. Does Brand Equity have a significant effect on Purchase Decision? 2. Does Consumer Psychology have a significant effect on the decision to purchase goods? 3. Does Brand Equity and Consumer Psychology have a significant effect on Purchase Decision? Data collection was carried out using several sources and exploiting books, documents, the internet and other relevant sources. The research was analyzed using annotated bibliography analysis method. The results of the study show that Brand Equity has a significant influence on purchasing decisions. Consumer psychology also has a significant influence on purchasing decisions. Taken together, Brand Equity and Consumer Psychology have a significant effect on purchasing decisions. Among the two independent variables there is one variable that most dominantly influences consumer satisfaction, namely the Consumer Psychological variable
Co-Authors Amelia Oktavia Sidauruk Andrian K Tarigan Ben Setiawam Desi Sistiani Hadi Panjaitan Jopinus Saragih Josep Lubis Maswan Nanda Rianty Pardede Nurmala Ruth Valentina Br Sembiring Yunardi