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Strategi Peningkatan Omzet Outlet Ritel Melalui Optimalisasi Peran Tim Logistik dan Sales dari Distributor Garudafood Pekanbaru Ardianto, Rizal; Prahastuti, Ruri Artanti; Irawan, Hari; Novelia, Adinda Sukma; Hutabarat, Julianus
Prosiding SENASTITAN: Seminar Nasional Teknologi Industri Berkelanjutan Prosiding SENASTITAN Vol. 05 2025
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis strategi peningkatan omzet yang diterapkan oleh tim salesman pada outlet ritel distributor Garudafood di Pekanbaru. Penelitian menggunakan pendekatan kuantitatif dengan analisis deskriptif terhadap data transaksi bulanan, kuesioner dan matrix Importance Performance Analysis (IPA). Hasil penelitian menunjukkan peningkatan rata-rata transaksi outlet sebesar 14,8% setelah implementasi strategi monitoring produk aktif, pengenalan varian produk baru dan perbaikan display. Peningkatan ini mengindikasikan bahwa peran aktif salesman dalam pengelolaan outlet memiliki dampak signifikan terhadap peningkatan kinerja penjualan. Penelitian ini memberikan implikasi praktis bagi pengelolaan distribusi produk dan peningkatan loyalitas outlet.Kata kunci: distribusi, transaksi outlet, produk aktif, performa ritel, logistik. 
Enhancing Performance and Worker Satisfaction at Tokonekoncoku Logistics Warehouse through Ergonomic Interior Design: A DMADV and CTQ-Based Study Rachmanto, Danny Dwi; Novelia, Adinda Sukma; Puspita, Feni Ira; Ardianto, Rizal; Fatimah, Siti
Jurnal Sistem Teknik Industri Vol. 27 No. 3 (2025): JSTI Volume 27 Number 3 July 2025
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jsti.v27i3.21097

Abstract

The rapid expansion of the e-commerce sector has imposed considerable demands on Usaha Mikro, Kecil, dan Menengah (UMKM) to enhance the operational efficiency of their logistics warehouses. This study aims to improve organizational performance and employee well-being at Tokonekoncoku, a logistics UMKM, through an ergonomic workplace redesign. The research employs the Define, Measure, Analyze, Design, Verify (DMADV) methodology, emphasizing Critical to Quality (CTQ) parameters to ensure that the proposed interventions are both contextually relevant and quantitatively measurable. The CTQ priorities identified include operational time efficiency, productivity enhancement, and workforce satisfaction. By systematically implementing ergonomic principles—encompassing layout reorganization and workstation modifications—the study demonstrates a significant improvement in the efficiency and comfort of the work environment. The findings underscore that the integration of ergonomic design within the DMADV framework offers a robust approach to simultaneously advancing operational performance and promoting worker well-being in UMKM logistics settings.
Strategi Pengurangan Konflik Antrian Armada Melalui Visualisasi Informasi dan Validasi Dokumen di PT. SGB Bogor Ardianto, Rizal; Rachmanto, Danny Dwi; Puspita, Feni Ira; Novelia, Adinda Sukma; Fatimah, Siti
Jurnal TRINISTIK: Jurnal Teknik Industri, Bisnis Digital, dan Teknik Logistik Vol 4 No 2 (2025): September 2025
Publisher : nter of Execellence (COE) ICT Infrastructure, Smart Manufacture and Digital Supply Chain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/trinistik.v4i2.1988

Abstract

Irregularities in truck queueing during the loading process at the Finished Goods Warehouse Department of PT. SGB have led to repeated complaints from logistics partners, disrupting operational efficiency and damaging the company’s reputation. This study aims to identify the root causes of the issue and propose corrective actions using the Theory of Constraints (ToC) approach. The methods employed include direct observation, in-depth interviews, and structured brainstorming sessions. The analysis revealed three main root causes: the absence of updated queue information for drivers, lack of a standardized document verification procedure, and unavailability of clear priority loading information. The implemented solutions consisted of queue information boards, a ticketing system managed by security personnel, and strengthening the role of warehouse team leaders in communication and oversight. Evaluations conducted from June to February 2025 showed a significant reduction in complaints, improved queue discipline, and decreased overtime costs. This study recommends standardizing operating procedures (SOPs), conducting regular training sessions, and adopting a digital queuing system as a long-term sustainability strategy.
Implementasi Green Supply Chain Melalui Pemilihan Green Supplier Untuk Kemasan Produk Perawatan Kulit Berdasarkan SNI ISO 14001:2015 Pada Industri Kosmetik Novelia, Adinda Sukma; Rachmanto, Danny Dwi; Ardianto, Rizal; Fatimah, Siti; Puspita, Feni Ira
Jurnal Baruna Horizon Vol 8 No 2 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i2.334

Abstract

Abstrak. Perkembangan industri kosmetik yang semakin pesat menyebabkan meningkatnya potensi timbunan limbah, baik yang berasal dari proses produksi maupun dari penggunaan kemasan produk. Kondisi ini mendorong perusahaan untuk menyesuaikan operasionalnya dengan regulasi pemerintah terkait penerapan SNI ISO 14001:2015 dan meningkatnya kesadaran konsumen terhadap pentingnya penggunaan bahan dan kemasan yang ramah lingkungan. PT. SIP sebagai perusahaan kosmetik masih menetapkan kriteria pemasok berdasarkan harga murah dan pengiriman cepat, sehingga belum sepenuhnya sejalan dengan prinsip manajemen mutu lingkungan. Untuk menjawab isu tersebut, penelitian ini menerapkan metode Analytical Hierarchy Process (AHP) dalam menentukan prioritas pemilihan green supplier bahan kemasan. Data penelitian dikumpulkan melalui observasi langsung, penyebaran kuesioner, in-depth interview dengan stakeholder perusahaan, serta studi literatur guna memastikan pengukuran yang komprehensif terhadap kriteria lingkungan, kualitas bahan kemasan, dan kesesuaian dengan standar SNI ISO 14001:2015. Tiga alternatif pemasok yang dianalisis yaitu PT. HPI, CV. EP, dan PT. DJP. Hasil analisis menunjukkan bahwa PT. HPI memiliki nilai prioritas tertinggi sebesar 0,551 (55%), disusul PT. DJP dengan nilai 0,24 (24%), dan CV. EP dengan nilai 0,21 (21%). Temuan ini menunjukkan bahwa PT. HPI merupakan pilihan pemasok paling optimal dalam mendukung implementasi green supply chain di PT. SIP. Secara keseluruhan, penelitian ini diharapkan dapat menjadi acuan dalam pengambilan keputusan strategis terkait pemilihan pemasok bahan kemasan yang berkelanjutan, serta memperkuat komitmen perusahaan terhadap penerapan standar lingkungan yang berlaku. Abstract. The rapid growth of the cosmetics industry has led to an increased potential for waste accumulation, both from the production process and the use of product packaging. This situation urges companies to align their operations with government regulations regarding the implementation of SNI ISO 14001:2015 and to respond to rising consumer awareness of the importance of environmentally friendly materials and packaging. PT. SIP, as a cosmetics company, still selects suppliers primarily based on low price and fast delivery, which is not fully aligned with the principles of environmental quality management. To address this issue, this study applies the Analytical Hierarchy Process (AHP) method to determine the priority of selecting green suppliers for packaging materials. Research data were collected through direct observation, questionnaires, in-depth interviews with company stakeholders, and literature review to ensure comprehensive measurement of environmental criteria, packaging material quality, and compliance with SNI ISO 14001:2015 standards. Three supplier alternatives were analyzed: PT. HPI, CV. EP, and PT. DJP. The results indicate that PT. HPI has the highest priority score of 0.551 (55%), followed by PT. DJP with 0.24 (24%) and CV. EP with 0.21 (21%). These findings suggest that PT. HPI is the most optimal supplier choice to support the implementation of a green supply chain at PT. SIP. Overall, this study is expected to serve as a reference for strategic decision-making regarding the selection of sustainable packaging suppliers and to strengthen the company’s commitment to implementing applicable environmental standards.