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All Journal Jurnal Sistem Teknik Industri Prosiding Seminar Nasional Teknologi Industri Berkelanjutan
Adinda Sukma Novelia
PWK ITS
Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Strategi Peningkatan Omzet Outlet Ritel Melalui Optimalisasi Peran Tim Logistik dan Sales dari Distributor Garudafood Pekanbaru Ardianto, Rizal; Prahastuti, Ruri Artanti; Irawan, Hari; Novelia, Adinda Sukma; Hutabarat, Julianus
Prosiding SENASTITAN: Seminar Nasional Teknologi Industri Berkelanjutan Prosiding SENASTITAN Vol. 05 2025
Publisher : Institut Teknologi Adhi Tama Surabaya

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Abstract

Penelitian ini menganalisis strategi peningkatan omzet yang diterapkan oleh tim salesman pada outlet ritel distributor Garudafood di Pekanbaru. Penelitian menggunakan pendekatan kuantitatif dengan analisis deskriptif terhadap data transaksi bulanan, kuesioner dan matrix Importance Performance Analysis (IPA). Hasil penelitian menunjukkan peningkatan rata-rata transaksi outlet sebesar 14,8% setelah implementasi strategi monitoring produk aktif, pengenalan varian produk baru dan perbaikan display. Peningkatan ini mengindikasikan bahwa peran aktif salesman dalam pengelolaan outlet memiliki dampak signifikan terhadap peningkatan kinerja penjualan. Penelitian ini memberikan implikasi praktis bagi pengelolaan distribusi produk dan peningkatan loyalitas outlet.Kata kunci: distribusi, transaksi outlet, produk aktif, performa ritel, logistik. 
Enhancing Performance and Worker Satisfaction at Tokonekoncoku Logistics Warehouse through Ergonomic Interior Design: A DMADV and CTQ-Based Study Rachmanto, Danny Dwi; Novelia, Adinda Sukma; Puspita, Feni Ira; Ardianto, Rizal; Fatimah, Siti
Jurnal Sistem Teknik Industri Vol. 27 No. 3 (2025): JSTI Volume 27 Number 3 July 2025
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jsti.v27i3.21097

Abstract

The rapid expansion of the e-commerce sector has imposed considerable demands on Usaha Mikro, Kecil, dan Menengah (UMKM) to enhance the operational efficiency of their logistics warehouses. This study aims to improve organizational performance and employee well-being at Tokonekoncoku, a logistics UMKM, through an ergonomic workplace redesign. The research employs the Define, Measure, Analyze, Design, Verify (DMADV) methodology, emphasizing Critical to Quality (CTQ) parameters to ensure that the proposed interventions are both contextually relevant and quantitatively measurable. The CTQ priorities identified include operational time efficiency, productivity enhancement, and workforce satisfaction. By systematically implementing ergonomic principles—encompassing layout reorganization and workstation modifications—the study demonstrates a significant improvement in the efficiency and comfort of the work environment. The findings underscore that the integration of ergonomic design within the DMADV framework offers a robust approach to simultaneously advancing operational performance and promoting worker well-being in UMKM logistics settings.
Co-Authors Danny Dwi Rachmanto Feni Ira Puspita, Feni Ira Hari Irawan, Hari Julianus Hutabarat Prahastuti, Ruri Artanti Rizal Ardianto Siti Fatimah