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All Journal The Indonesian Journal of Accounting Research International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Innovation Research and Knowledge Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Mutiara Ilmu Akuntansi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Mahasiswa Bina Guna Proceeding of International Conference on Entrepreneurship (IConEnt) Jurnal Kolaborasi Akademika
Indra Kesuma
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Discounts and Trust on Purchase Decisions in Live Steraming Sales og The Tiktokshop Application in Banda Aceh Zenitha Maulida; Farah Ivana; Nurbismi; Indra Kesuma
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Purchasing products online makes it easier to shop without wasting a lot of time and energy. One innovation in this industry is the live streaming feature offered by the TikTok application, namely Tiktokshop, which allows sellers to interact directly with buyers in real-time. This study aims to analyze the influence of discounts and trust on purchasing decisions during live streaming on the TikTok application in Banda Aceh. This study uses a quantitative approach. The data collection technique was carried out by distributing questionnaires to a sample of 200 respondents. The sampling method in this study used purposive sampling. The data analysis method used is multiple linear regression analysis. The results show that the variables of discounts and trust have a positive and significant effect on purchasing decisions during live streaming sales on the TikTok application in Banda Aceh.
Co-Authors Afri Tantri Andika Isma Dini Hasprilia Eliana Eliana Eliana Eliana Eliana Engkin Muttaqin Farah Ivana Fathiah Heri Kusmanto Indra Fauzan Intan Novia Astuti Irmawati Irmawati Irwan Taufiq Ritonga Lilis Demeta Muhammad Muhammad Nurbismi Nurhayati Nurhayati Nurliana Sisca Mediyanti Syarifah Mauli Syitah Thasrif Murhadi Zenitha Maulida