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UPAYA MEMPERTAHANKAN UMKM DI TENGAH PERSAINGAN CAFTA Evi Nurhidayati; Andy Kridasusila
Solusi Vol 9, No 1 (2010)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v9i1.1983

Abstract

Dengan adanya Free Trade Area, Indonesia perlu mengidentifikasi berbagai dampak dari persaingan CAFTA terhadap perturnbuhan UMKM di Indonesia, serta apa saja upaya yang bisa dilakukan untuk dapat mempertahankan UMKM di tengah persaingan CAFTA. Metode penulisan menggunakan metode deskriptif kualitatif, dengan pendekatan literatur. Pengumpulan data dilakukan dengan studi literatur pada buku teks, artikel media massa, dan penjelajahan on-line. Berbagai dampak negatif dari persaingan CAFTA terhadap sektor UMKM, diantaranya terhadap sektor pertanian seperti buah-buahan, kerajinan, furniture, serta konveksi. Sedangkan dampak positif dari pelaksanaan CAFTA adalah terbukanya peluang yang lebih besar bagi sektor UMKM untuk meraih pasar ASEAN dan China. Beberapa solusi yang dapat dilakukan sebagai upaya untuk mempertahankan UMKM di tengah persaingan CAPTA adalah melalui perbaikan internal UMKM dan juga dukungan dari pemerintah dan masyarakat.Key words: UMKM, persaingan CAFTA
ASPEK SUMBER DAYA MANUSIA DALAM BERWIRAUSAHA Andy Kridasusila
Solusi Vol 8, No 4 (2009)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v8i4.1967

Abstract

Setiap organisasi bisnis mempunyai tujuan-tujuan yang hendak dicapainya. Tujuan ini diraih dengan mendayagunakan sumber daya yang ada. Seorang wirausaha yang menginginkan organisasi bisnisnya dapat berkelanjutan, harus mampu menggunakan sumber daya manusia yang efektif. Oalam suasana persaingan yang kian ketat, maka peran sumber daya manusia akan semakin terasa dalam membantu wirausaha untuk mencapai tujuan bisnisnya. Sumber daya yang dimiliki oleh organisasi bisnis meliputi 1. Finansial 2. Fisik 3. Manusia 4. Kemampuan teknologi dan sistem
The Effects of Core Strength Training on Lower Back Pain in Workers Metta Christiana; Andy Kridasusila; Albert Albert; Rusmalia Dewi
Jurnal Ners Vol. 10 No. 1 (2026): JANUARI 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v10i1.52197

Abstract

Low Back Pain (LBP) is one of the most common health problems experienced by workers across various sectors and across all ages. LBP has the highest prevalence among musculoskeletal conditions worldwide and is also a leading cause of disability worldwide, requiring rehabilitation for most sufferers. Work environments and types involving prolonged sitting or sedentary work, heavy lifting, or non-ergonomic postures significantly contribute to the prevalence of LBP. LBP is often a major cause of absenteeism, decreased productivity, and a reduced quality of life for workers. Core Strength Training (CST) programs are one approach that is gaining increasing attention. CST is considered an effective intervention for strengthening core muscles, increasing stability, and reducing strain on the low back. The authors aimed to evaluate the effects of CST on LBP in workers. By understanding the specific benefits of CST, it is hoped that more effective recommendations for preventing and managing LBP can be developed, thereby improving worker health and productivity and avoiding disability in old age. This study aimed to evaluate the effectiveness of CST in reducing the intensity of LBP in workers. This study will employ a mixed methods design with a pre-experimental approach, employing a one-group pretest-posttest design for quantitative analysis and in-depth interviews for qualitative analysis. The population comprised residents of Tlogosari Kulon and Tlogosari Wetan who were still actively working and experiencing low back pain. Data collection was conducted over six weeks, with two weekly training sessions. The research instrument was the research team itself, while the instruments used were a Numerical Rating Scale (NRS) and an observation sheet using the PQRST mnemonic method: Provokes (Causes) and Palliatives (Relieves), Quality (Quality), Radiates (Radiates), Severity (Severity), and Time (Time). Quantitative analysis used the Kolmogorov-Smirnov test for data normality. Qualitative analysis employed thematic analysis. Data triangulation was performed by comparing interview results with quantitative data.
The The Role of Brand Trust as a Mediating Variable in The Relationship Between Brand Image and Promotion In The Decision to Choose a College Tri Endang Yani; Albert Albert; Andy Kridasusila; Aprih Santoso; DC Kuswardani
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4133

Abstract

The research aims to examine the role of Brand Trust, Brand Image and promotion in the decision to choose a college. Research provides the benefit of providing input for universities in their efforts to increase the number of students. The population in this study were students who had still been active at Semarang University. The total number of samples taken was 106 respondents using purposive sampling data collection techniques. The analysis technique used is multi-linear regression and path analysis. The research results show that Brand Image and Promotion partially influence Brand Trust. Brand Image, Promotion and Brand Trust partially influence the decision to choose a university. However, Brand Trust is not able to mediate the relationship between Brand Image and the Decision to Choose a college and the relationship between Promotion and the Decision to Choose a college. The results of this research have the implication that universities can develop more targeted strategies to create a positive image of universities and design appropriate promotional strategies to increase trust in universities and increase the number of students.