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All Journal Komunikator Journal of English and Education Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Journal of Islamic Educational Management JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora BASIS (BAHASA DAN SASTRA INGGRIS) Linguistics and Elt Journal Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Journal of Social Studies (JSS) TIN: TERAPAN INFORMATIKA NUSANTARA COMMICAST Journal of English Language and Education Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Golden Ratio of Marketing and Applied Psychology of Business Jurnal Studi Islam dan Kemuhammadiyahan (JASIKA) Jurnal Impresi Indonesia Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmu Komunikasi Dan Media Kajian Linguistik dan Sastra Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Indonesia Sosial Teknologi Electronic Journal of Education, Social Economics and Technology RESLAJ: Religion Education Social Laa Roiba Journal CHANNEL: Jurnal Komunikasi SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya Fast in Humanities Fast in Social Sciences
Sumarlan, Iman
Department Of Communication Sciences, Faculty Of Literature, Culture And Communication, Universitas Ahmad Dahlan, Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Visual Narratives in Health Communication: Evaluating Comics as Tools for Health Literacy by the Indonesian Ministry of Health Sabri, Sabri; Adiprabowo, Vani Dias; Sumarlan, Iman; Mohamad, Rafidei
CHANNEL: Jurnal Komunikasi Vol. 12 No. 1 (2024): CHANNEL: Jurnal Komunikasi 24th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v12i1.723

Abstract

This study investigates the efficacy of comics as a strategic communication tool for health promotion, utilizing a qualitative analysis of literature and examples from the “Sehat Negeriku” website managed by the Indonesian Ministry of Health. The multifaceted nature of comics, incorporating visual storytelling and character-driven narratives, offers a unique method for conveying complex health messages in an accessible and engaging manner. This research identifies several key advantages of comics in health communication, including increased appeal and interest among diverse demographics, enhanced memory retention through visual cues, emotional engagement that deepens message impact, stimulated creativity and imagination, and the ability to reach a broad audience. Data collection involved a thorough review of existing literature and content analysis of health communication comics, focusing on their structure, content, and reception. The findings highlight how comics, by blending entertainment with educational content, can effectively reduce resistance to health messages, facilitate behavioral change, and contribute to public health knowledge. Furthermore, the study underscores the importance of considering cultural relevance and audience-specific characteristics in comic design to maximize their educational impact. This paper contributes to the understanding of visual communication in public health and supports the integration of comics into broader health promotion strategies.
STRATEGI KOMUNIKASI INOVATIF DALAM MEMPROMOSIKAN IDEOLOGI ISLAM BERKEMAJUAN: PENDEKATAN MUHAMMADIYAH Ar Rafi, Khairi; Sumarlan, Iman
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 8 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i8.3092

Abstract

This study explores the innovative communication strategies employed by Muhammadiyah in promoting the ideology of Progressive Islam through digital platforms. Utilizing the theoretical frameworks of Diffusion of Innovations (Rogers) and Communicative Constitution of Organizations (CCO), this research aims to examine how ideological messages are disseminated and adopted through digital communication channels. A qualitative approach was applied, involving in-depth interviews, direct observation, and document analysis of Muhammadiyah’s digital campaigns, including social media content and official publications. The findings reveal that the diffusion process follows a systematic progression, starting from knowledge exposure, persuasion, decision-making, implementation, to social confirmation. Muhammadiyah’s communication strategy integrates universal values such as education, social justice, and economic empowerment with engaging visual formats that appeal to digitally native youth. Inclusive narratives are delivered through infographics, videos, webinars, and action-based social programs, enhancing the relevance of the ideology in contemporary society. Furthermore, the involvement of charismatic figures, collaboration with educational institutions, and the use of Muhammadiyah’s organizational networks significantly accelerate the adoption of its messages. The study concludes that Muhammadiyah’s communication approach is adaptive, participatory, and context-sensitive, positioning it as a compelling model for ideological communication in the digital era. These findings contribute theoretically to the field of religious organizational communication and offer practical insights for developing technology-based da’wah strategies in the future.
Branding Strategy of Batik Sido Asih in Indonesia Syaukani, Ibnu Khalid; Sumarlan, Iman
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1588

Abstract

This study explores the branding strategy of Batik Sido Asih in Giriloyo Batik Village, Yogyakarta, focusing on how it attracts consumer interest amid competition from mass-produced batik and contemporary fashion trends. Using a qualitative descriptive approach, data were gathered through interviews with the owner, artisans, and customers, participant observation in the gallery and workshop, and documentation of digital promotional materials. Thematic analysis, following Miles and Huberman’s framework, identified key dimensions of branding based on Aaker’s Brand Equity Model: (1) brand awareness, (2) perceived quality, (3) brand associations, and (4) brand loyalty. Findings reveal that Batik Sido Asih builds strong brand awareness through consistent visual identity and active use of Instagram and TikTok. Traditional hand-drawn techniques using natural dyes sustain the perceived quality, which is openly demonstrated to consumers. Cultural storytelling and family heritage strengthen brand associations, while loyalty is fostered through personal interactions, workshops, and cultural tourism experiences. The study highlights how Batik Sido Asih integrates digital channels with traditional values, offering a model for micro-scale cultural enterprises. Theoretically, this research contributes to cultural branding literature in SMEs, while practically, it provides insights for traditional craft entrepreneurs to design authentic and competitive branding strategies in a digital marketplace.
SILENCE VOICES AND CULTURIZED MYTHS: ORIENTALIST READINGS OF JOSEPH CONRAD'S LORD JIM: Suara-suara yang Dibungkam dan Mitos yang Membudaya: Pembacaan Orientalis terhadap Lord Jim karya Joseph Conrad Wajiran, Wajiran; Sumarlan, Iman; Anisa Sari, Eka
BASIS (Bahasa dan Sastra Inggris) Vol 12 No 2 (2025): JOURNAL BASIS UPB
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/basisupb.v12i2.10014

Abstract

This study aims to critically examine Joseph Conrad’s Lord Jim through the lens of Edward Said’s theory of Orientalism, focusing on how the novel represents the East as subordinate to Western ideological and moral authority. Employing a qualitative literary analysis, this research explores narrative structure, characterization, and setting to reveal how the novel systematically marginalizes Eastern voices and constructs the East as a passive backdrop for the psychological and moral journey of the Western protagonist, Jim. Key findings show that the Indigenous characters in Patusan are denied subjectivity and interiority, their perspectives filtered entirely through the Western narrator, Marlow. The narrative elevates Jim to a position of moral superiority and leadership, reinforcing colonial myths of the “white savior” and the supposed dependency of Eastern societies on Western governance. The absence of Eastern perspectives in the novel underscores the epistemological dominance of the West, making Lord Jim not a true intercultural dialogue, but a monologue that serves Western self-definition. The study concludes that Conrad’s novel, despite its literary complexity, perpetuates Orientalist discourse by silencing the East and reinforcing hierarchical binaries between the West and the non-West. Future research is encouraged to compare such colonial narratives with postcolonial works that reclaim indigenous voices.
Analisis Keberhasilan Penerapan Program CSR (Corporate Sosial Responsiblity) pada PT Madubaru Studi Kasus Tahun 2019 sampai 2024 Galilei, Kartika Julliana; Sumarlan, Iman
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.16792

Abstract

Penelitian ini bertujuan untuk menganalisis keberhasilan pelaksanaan program Corporate Social Responsibility (CSR) PT Madubaru, khususnya dalam Program Kemitraan dan Bina Lingkungan antara 2019 hingga 2024. Metode yang digunakan adalah pendekatan deskriptif kualitatif, dengan data primer dari PT Madubaru dan data sekunder dari literatur terkait. Hasil penelitian menunjukkan bahwa PT Madubaru mengalokasikan 1% dari laba bersih untuk CSR, dengan 0,5% untuk masing-masing program. Program Kemitraan berfokus pada pemberian modal usaha kepada UMKM sekitar, sedangkan Program Bina Lingkungan mencakup bantuan untuk pendidikan, kesehatan, dan infrastruktur. Meskipun menghadapi tantangan seperti keterlambatan pembayaran kredit oleh mitra, PT Madubaru menerapkan strategi fleksibel dan komunikasi intensif untuk menjaga keberlanjutan program. Evaluasi menunjukkan bahwa transparansi, monitoring, dan komitmen sangat penting bagi keberhasilan CSR. Penelitian ini memberikan gambaran komprehensif tentang praktik CSR PT Madubaru yang berdampak positif bagi masyarakat, serta menjadi landasan untuk pengembangan program CSR di masa depan.
Proximization as a Cognitive Mechanism in the Construction of Political Threat Priadi, Arum
Kajian Linguistik dan Sastra Vol. 4 No. 3 (2025): September 2025
Publisher : Prodi Sastra Indonesia, FKIP Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kalistra.v4i3.50084

Abstract

This study investigates how political discourse constructs a sense of threat through the cognitive–pragmatic process of proximization. Addressing the methodological gap in Critical Discourse Studies (CDS), it integrates Proximization Theory with Discourse Space Theory (DST) to explain how linguistic strategies collapse symbolic distance and legitimize political action. DST provides the socio-cognitive framework through which proximization operates along spatial, temporal, and axiological dimensions. Using a socio-cognitive discourse-analytic design, the study analyzes a political speech by Benjamin Netanyahu (UN General Assembly, 2025), coding each clause for its proximization function. Statistical results (χ²(2) = 25.47, p < .001) indicate a non-random distribution of proximization markers, dominated by axiological cues. These findings demonstrate that spatial contraction, temporal acceleration, and moral intensification jointly construct a trajectory moving the “Other” toward the deictic center, thereby reinforcing ideological alignment and legitimizing political intervention. The study contributes theoretically by integrating DST and proximization into a unified model of ideological cognition, methodologically by combining qualitative mapping and quantitative validation, and practically by illuminating how political actors linguistically manage perception of threat and legitimacy in global diplomacy.
Unspoken Influence: Presupposition, Implicature, and Hypnotic Ambiguity in Indonesian Political Interviews Priadi, Arum
Fast in Humanities Vol. 1 No. 1 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

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Abstract

This study analyzes forms of covert linguistic influence in Indonesian political interviews, focusing on three primary strategies: presupposition, conversational implicature, and hypnotic ambiguity. Political communication functions through explicit message content and implicit utterances subtly and systematically shaping public opinion. The research aims to uncover how suggestive politicians and interviewers employ strategies to frame meaning without making direct claims. The study adopts a qualitative discourse analysis approach grounded in cognitive pragmatics. Data were drawn from ten political interview transcripts broadcast on national television and digital platforms between 2019 and 2024. Analysis was conducted using the framework of Relevance Theory (Sperber & Wilson) and hypnotic language models (Erickson & NLP). Analytical tools such as AntConc were used to map the distribution of keywords and contextual usage of suggestive phrases. Findings indicate that presupposition emerged as the most dominant strategy (28.5%), followed by implicature (23.8%) and semantic ambiguity (15.7%). Additionally, hypno questioning (14.2%), embedded commands (10%), and vocal emphasis (7.6%) were identified as supplementary techniques that enhance suggestion at both affective and inferential levels. The study also reveals that strategy usage varies depending on the media platform, interview style, and the politician's background. Conceptually, this research extends the application of pragmatic theory to local political contexts and demonstrates that language is a latent tool of influence operating at both cognitive and emotional levels. The study contributes to political linguistics and offers a new analytical framework for examining implicit communication in public discourse. Practical implications include strengthening media literacy, promoting ethical political communication, and enhancing critical education regarding suggestive influence in digital democracy.  
Reconstructing Teachers' Communication Styles in Teaching Generation Z: A Digital Pedagogy Perspective Tsaqilan, Fiqhan Qaulan; Sumarlan, Iman
Fast in Humanities Vol. 1 No. 1 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

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Abstract

The rapid advancement of digital technology has transformed the educational landscape, particularly in how teachers communicate with students belonging to Generation Z digital natives who demand interactive, personalized, and responsive learning environments. This study aims to examine how teachers reconstruct their communication styles to align with the learning characteristics and expectations of Generation Z students from the perspective of digital pedagogy. Employing a qualitative approach, this research uses classroom observations and in-depth interviews with high school teachers and students to explore the dynamics of teacher-student communication in digitally mediated classrooms. The findings reveal that effective communication with Generation Z requires a shift from traditional, directive styles toward more dialogic, empathetic, and technology-integrated interactions. Teachers who adopt multimodal communication strategies, facilitate two-way engagement, and demonstrate authenticity tend to foster higher levels of student motivation and participation. Additionally, the research highlights the importance of emotional presence and immediacy in maintaining attention and building trust with Generation Z learners. These insights underscore the necessity for educators to continuously adapt their communicative practices in response to evolving digital contexts. The study concludes that reconstructing communication styles is not merely a pedagogical adjustment but a strategic imperative to enhance educational relevance and effectiveness in the 21st-century classroom. The research contributes to the discourse on digital pedagogy by offering practical and theoretical implications for teacher training, classroom interaction design, and the broader transformation of educational communication in the digital age
Constructing Moral Legitimacy through Empathic and Inferential Strategies in Political Discourse toward a Cognitive–Pragmatic Model of Diplomatic Persuasion Priadi, Arum; Medi Prasetyo
Fast in Humanities Vol. 1 No. 4 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

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Abstract

This study investigates President Prabowo Subianto’s 2025 address to the United Nations General Assembly through the integrated framework of Cognitive Pragmatics and Relevance Theory. It explores how persuasion in diplomatic discourse operates as a distributed cognitive process rather than a mere rhetorical performance. The analysis combines qualitative pragmatic interpretation with corpus-assisted evidence using AntConc to identify patterns of attention, inference, and empathy in the speech. Findings reveal that ostensive cues function as attentional scaffolds directing the audience’s cognitive focus, while inferential mechanisms co-construct moral legitimacy through shared reasoning. Empathy, manifested lexically and prosodically, emerges as a relevance amplifier that fuses affective alignment with inferential cooperation. Quantitative corpus results particularly the high frequency of moral and relational lexemes such as peace, justice, humanity, and together confirm the centrality of moral cognition in persuasive framing. The study extends Relevance Theory by proposing empathy as an epistemic variable mediating the affective–inferential continuum of meaning. It concludes that political persuasion, especially within Global South diplomacy, functions as a cognitive negotiation of shared moral relevance, where understanding and empathy become sources of communicative authority. This research thus contributes to the theoretical expansion of Relevance Theory, the methodological integration of corpus pragmatics, and the empirical understanding of moral cognition in global political communication.
When Communication Fails: Understanding Interpersonal Dynamics in the Medkom Division of HIMAKOM UAD Nur Asfia; Sumarlan, Iman
Fast in Humanities Vol. 1 No. 2 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

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Abstract

Effective interpersonal communication is essential to the functioning of student-led organizations, which depend on voluntary participation and strong internal cohesion. This study examines how communication failures influence interpersonal dynamics within the Media and Communication Division (Medkom) of HIMAKOM UAD, a unit responsible for managing the organization’s public communication and social media presence. Despite its strategic role, Medkom experienced sustained communication breakdowns that disrupted collaboration and weakened member relationships. Using a descriptive qualitative approach supported by organizational ethnography, the research draws on complete participant observations and in-depth interviews with eight informants, including division members, HRD representatives, and HIMAKOM leadership. Findings show that communication failure in Medkom stemmed from three interrelated factors: the absence of early team bonding and shared expectations, limited leadership involvement in facilitating interaction, and misaligned perceptions of responsibility. These issues generated mistrust, interpersonal tension, and emotional withdrawal, preventing the division from developing effective group processes. As a result, productivity declined, content output became inconsistent, and member motivation weakened. The study underscores the need for intentional team-building, empathetic leadership communication, and ongoing conflict management in student organizations. It provides practical insights for strengthening interpersonal communication and enhancing organizational performance within Medkom and comparable student-based divisions.
Co-Authors Abbrar, M Chairil Abiyyu Dzikri Al-Hamdi Adiprabowo, Vani Dias Ahmad, Seruni hi Alvian, Rivaldy Dwi Anisa Sari, Eka Ar Rafi, Khairi Badriyah, Titin Damayanti, Silviana Efendi, Harun Ar Elis Zuliati Anis Farid Setiawan Fitrianto, Alfian Bagus Galilei, Kartika Julliana Hamdan Febrian Ilham Yahya Hendra Darmawan Ilham Ilham Jimmy, Muhammad Fathur Rachman Karismasari, Masyithoh Intan Briliani Lukman Hakim Medi Prasetyo Mohamad, Rafidei Muh Saeful Effendi Muhammad Efendi Muhammad Ikhwan Ahada Muhammad Rajwa Ridho Mutiara Lestari Naufal Abiyuna Hadi Nur Asfia Nurul Aulia Rahmani Olivi Sabilla Sa'dani Puji Wulandari Rizki Firmansyah Sabri Sabri Sandrina Sandrina Sucipto Sucipto Syaukani, Ibnu Khalid T.I.Ukka, Ibrahim Tsaqilan, Fiqhan Qaulan Vionda Damara Putra Wajiran Widya Annisa