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All Journal Komunikator Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora BASIS (BAHASA DAN SASTRA INGGRIS) Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Journal of Social Studies (JSS) TIN: TERAPAN INFORMATIKA NUSANTARA COMMICAST Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmu Komunikasi Dan Media Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Electronic Journal of Education, Social Economics and Technology CHANNEL: Jurnal Komunikasi SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya Fast in Humanities Fast in Social Sciences
Sumarlan, Iman
Department Of Communication Sciences, Faculty Of Literature, Culture And Communication, Universitas Ahmad Dahlan, Yogyakarta
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Visual Narratives in Health Communication: Evaluating Comics as Tools for Health Literacy by the Indonesian Ministry of Health Sabri, Sabri; Adiprabowo, Vani Dias; Sumarlan, Iman; Mohamad, Rafidei
CHANNEL: Jurnal Komunikasi Vol. 12 No. 1 (2024): CHANNEL: Jurnal Komunikasi 24th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v12i1.723

Abstract

This study investigates the efficacy of comics as a strategic communication tool for health promotion, utilizing a qualitative analysis of literature and examples from the “Sehat Negeriku” website managed by the Indonesian Ministry of Health. The multifaceted nature of comics, incorporating visual storytelling and character-driven narratives, offers a unique method for conveying complex health messages in an accessible and engaging manner. This research identifies several key advantages of comics in health communication, including increased appeal and interest among diverse demographics, enhanced memory retention through visual cues, emotional engagement that deepens message impact, stimulated creativity and imagination, and the ability to reach a broad audience. Data collection involved a thorough review of existing literature and content analysis of health communication comics, focusing on their structure, content, and reception. The findings highlight how comics, by blending entertainment with educational content, can effectively reduce resistance to health messages, facilitate behavioral change, and contribute to public health knowledge. Furthermore, the study underscores the importance of considering cultural relevance and audience-specific characteristics in comic design to maximize their educational impact. This paper contributes to the understanding of visual communication in public health and supports the integration of comics into broader health promotion strategies.
STRATEGI KOMUNIKASI INOVATIF DALAM MEMPROMOSIKAN IDEOLOGI ISLAM BERKEMAJUAN: PENDEKATAN MUHAMMADIYAH Ar Rafi, Khairi; Sumarlan, Iman
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 8 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i8.3092

Abstract

This study explores the innovative communication strategies employed by Muhammadiyah in promoting the ideology of Progressive Islam through digital platforms. Utilizing the theoretical frameworks of Diffusion of Innovations (Rogers) and Communicative Constitution of Organizations (CCO), this research aims to examine how ideological messages are disseminated and adopted through digital communication channels. A qualitative approach was applied, involving in-depth interviews, direct observation, and document analysis of Muhammadiyah’s digital campaigns, including social media content and official publications. The findings reveal that the diffusion process follows a systematic progression, starting from knowledge exposure, persuasion, decision-making, implementation, to social confirmation. Muhammadiyah’s communication strategy integrates universal values such as education, social justice, and economic empowerment with engaging visual formats that appeal to digitally native youth. Inclusive narratives are delivered through infographics, videos, webinars, and action-based social programs, enhancing the relevance of the ideology in contemporary society. Furthermore, the involvement of charismatic figures, collaboration with educational institutions, and the use of Muhammadiyah’s organizational networks significantly accelerate the adoption of its messages. The study concludes that Muhammadiyah’s communication approach is adaptive, participatory, and context-sensitive, positioning it as a compelling model for ideological communication in the digital era. These findings contribute theoretically to the field of religious organizational communication and offer practical insights for developing technology-based da’wah strategies in the future.
Branding Strategy of Batik Sido Asih in Indonesia Syaukani, Ibnu Khalid; Sumarlan, Iman
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1588

Abstract

This study explores the branding strategy of Batik Sido Asih in Giriloyo Batik Village, Yogyakarta, focusing on how it attracts consumer interest amid competition from mass-produced batik and contemporary fashion trends. Using a qualitative descriptive approach, data were gathered through interviews with the owner, artisans, and customers, participant observation in the gallery and workshop, and documentation of digital promotional materials. Thematic analysis, following Miles and Huberman’s framework, identified key dimensions of branding based on Aaker’s Brand Equity Model: (1) brand awareness, (2) perceived quality, (3) brand associations, and (4) brand loyalty. Findings reveal that Batik Sido Asih builds strong brand awareness through consistent visual identity and active use of Instagram and TikTok. Traditional hand-drawn techniques using natural dyes sustain the perceived quality, which is openly demonstrated to consumers. Cultural storytelling and family heritage strengthen brand associations, while loyalty is fostered through personal interactions, workshops, and cultural tourism experiences. The study highlights how Batik Sido Asih integrates digital channels with traditional values, offering a model for micro-scale cultural enterprises. Theoretically, this research contributes to cultural branding literature in SMEs, while practically, it provides insights for traditional craft entrepreneurs to design authentic and competitive branding strategies in a digital marketplace.
SILENCE VOICES AND CULTURIZED MYTHS: ORIENTALIST READINGS OF JOSEPH CONRAD'S LORD JIM: Suara-suara yang Dibungkam dan Mitos yang Membudaya: Pembacaan Orientalis terhadap Lord Jim karya Joseph Conrad Wajiran, Wajiran; Sumarlan, Iman; Anisa Sari, Eka
BASIS (Bahasa dan Sastra Inggris) Vol 12 No 2 (2025): JOURNAL BASIS UPB
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/basisupb.v12i2.10014

Abstract

This study aims to critically examine Joseph Conrad’s Lord Jim through the lens of Edward Said’s theory of Orientalism, focusing on how the novel represents the East as subordinate to Western ideological and moral authority. Employing a qualitative literary analysis, this research explores narrative structure, characterization, and setting to reveal how the novel systematically marginalizes Eastern voices and constructs the East as a passive backdrop for the psychological and moral journey of the Western protagonist, Jim. Key findings show that the Indigenous characters in Patusan are denied subjectivity and interiority, their perspectives filtered entirely through the Western narrator, Marlow. The narrative elevates Jim to a position of moral superiority and leadership, reinforcing colonial myths of the “white savior” and the supposed dependency of Eastern societies on Western governance. The absence of Eastern perspectives in the novel underscores the epistemological dominance of the West, making Lord Jim not a true intercultural dialogue, but a monologue that serves Western self-definition. The study concludes that Conrad’s novel, despite its literary complexity, perpetuates Orientalist discourse by silencing the East and reinforcing hierarchical binaries between the West and the non-West. Future research is encouraged to compare such colonial narratives with postcolonial works that reclaim indigenous voices.
Analisis Keberhasilan Penerapan Program CSR (Corporate Sosial Responsiblity) pada PT Madubaru Studi Kasus Tahun 2019 sampai 2024 Galilei, Kartika Julliana; Sumarlan, Iman
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.16792

Abstract

Penelitian ini bertujuan untuk menganalisis keberhasilan pelaksanaan program Corporate Social Responsibility (CSR) PT Madubaru, khususnya dalam Program Kemitraan dan Bina Lingkungan antara 2019 hingga 2024. Metode yang digunakan adalah pendekatan deskriptif kualitatif, dengan data primer dari PT Madubaru dan data sekunder dari literatur terkait. Hasil penelitian menunjukkan bahwa PT Madubaru mengalokasikan 1% dari laba bersih untuk CSR, dengan 0,5% untuk masing-masing program. Program Kemitraan berfokus pada pemberian modal usaha kepada UMKM sekitar, sedangkan Program Bina Lingkungan mencakup bantuan untuk pendidikan, kesehatan, dan infrastruktur. Meskipun menghadapi tantangan seperti keterlambatan pembayaran kredit oleh mitra, PT Madubaru menerapkan strategi fleksibel dan komunikasi intensif untuk menjaga keberlanjutan program. Evaluasi menunjukkan bahwa transparansi, monitoring, dan komitmen sangat penting bagi keberhasilan CSR. Penelitian ini memberikan gambaran komprehensif tentang praktik CSR PT Madubaru yang berdampak positif bagi masyarakat, serta menjadi landasan untuk pengembangan program CSR di masa depan.
Reconstructing Teachers' Communication Styles in Teaching Generation Z: A Digital Pedagogy Perspective Tsaqilan, Fiqhan Qaulan; Sumarlan, Iman
Fast in Humanities Vol. 1 No. 1 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid advancement of digital technology has transformed the educational landscape, particularly in how teachers communicate with students belonging to Generation Z digital natives who demand interactive, personalized, and responsive learning environments. This study aims to examine how teachers reconstruct their communication styles to align with the learning characteristics and expectations of Generation Z students from the perspective of digital pedagogy. Employing a qualitative approach, this research uses classroom observations and in-depth interviews with high school teachers and students to explore the dynamics of teacher-student communication in digitally mediated classrooms. The findings reveal that effective communication with Generation Z requires a shift from traditional, directive styles toward more dialogic, empathetic, and technology-integrated interactions. Teachers who adopt multimodal communication strategies, facilitate two-way engagement, and demonstrate authenticity tend to foster higher levels of student motivation and participation. Additionally, the research highlights the importance of emotional presence and immediacy in maintaining attention and building trust with Generation Z learners. These insights underscore the necessity for educators to continuously adapt their communicative practices in response to evolving digital contexts. The study concludes that reconstructing communication styles is not merely a pedagogical adjustment but a strategic imperative to enhance educational relevance and effectiveness in the 21st-century classroom. The research contributes to the discourse on digital pedagogy by offering practical and theoretical implications for teacher training, classroom interaction design, and the broader transformation of educational communication in the digital age
When Communication Fails: Understanding Interpersonal Dynamics in the Medkom Division of HIMAKOM UAD Nur Asfia; Sumarlan, Iman
Fast in Humanities Vol. 1 No. 2 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Effective interpersonal communication is essential to the functioning of student-led organizations, which depend on voluntary participation and strong internal cohesion. This study examines how communication failures influence interpersonal dynamics within the Media and Communication Division (Medkom) of HIMAKOM UAD, a unit responsible for managing the organization’s public communication and social media presence. Despite its strategic role, Medkom experienced sustained communication breakdowns that disrupted collaboration and weakened member relationships. Using a descriptive qualitative approach supported by organizational ethnography, the research draws on complete participant observations and in-depth interviews with eight informants, including division members, HRD representatives, and HIMAKOM leadership. Findings show that communication failure in Medkom stemmed from three interrelated factors: the absence of early team bonding and shared expectations, limited leadership involvement in facilitating interaction, and misaligned perceptions of responsibility. These issues generated mistrust, interpersonal tension, and emotional withdrawal, preventing the division from developing effective group processes. As a result, productivity declined, content output became inconsistent, and member motivation weakened. The study underscores the need for intentional team-building, empathetic leadership communication, and ongoing conflict management in student organizations. It provides practical insights for strengthening interpersonal communication and enhancing organizational performance within Medkom and comparable student-based divisions.
Leadership Communication and Organizational Culture: A Communicative Constitution of Organizations Perspective Sumarlan, Iman
Fast in Social Sciences Vol. 1 No. 1 (2025): April
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/bwxxx825

Abstract

This study explores the role of leadership communication in shaping organizational culture through the lens of the Communicative Constitution of Organizations (CCO) theory. While previous studies often treat leadership and culture as separate organizational elements, this research positions communication as the core mechanism that constitutes both. The objective of this study is to examine how leaders’ communicative practices—ranging from narrative construction to discursive interactions—actively create, maintain, and transform organizational culture. Employing a qualitative case study method, data were collected through in-depth interviews, participant observation, and document analysis within a values-based organization. Thematic analysis was conducted to identify communicative patterns that reflect the enactment of leadership and the constitution of cultural values. The findings indicate that leadership communication does not merely reflect organizational culture but functions as its constitutive force, particularly through symbolic narratives, strategic language, and everyday interactions that reinforce shared meanings. Furthermore, the study reveals how organizational members co-author these cultural narratives through engagement with leadership discourse. The conclusion emphasizes the importance of viewing leadership as a communicative process that continuously shapes organizational reality. This study contributes to the development of communicative organizational theory and offers practical implications for leaders aiming to build strong, value-driven organizational cultures through intentional and inclusive communication
Ferry Irwandi’s Communication Strategies in Deconstructing Mystical Beliefs on Youtube: A Social Construction of Reality Analysis Efendi, Muhammad; Sumarlan, Iman
Sinthop: Media Kajian Pendidikan, Agama, Sosial dan Budaya Vol. 5 No. 1 (2026): January-June
Publisher : Lembaga Aneuk Muda Peduli Umat, Bekerjasama dengan LaKaspia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69548/sinthop.v5.i1.81.21-29

Abstract

This study aims to examine Ferry Irwandi’s communication strategies in constructing counter-narratives to mystical beliefs on Indonesian YouTube using Berger and Luckmann’s Social Construction of Reality framework. The proliferation of mystical content on YouTube has contributed to the normalization of supernatural beliefs within digital culture, particularly narratives surrounding witchcraft, indigo phenomena, and shamanistic practices. Employing a qualitative case study design, this research analyzes three YouTube videos through video observation, transcription, narrative and rhetorical analysis, and examination of audience comments. The findings indicate that Irwandi constructs externalization through critical narratives that expose logical inconsistencies in mystical claims, objectivation through empirical references and visual simplification, and internalization through audience responses marked by acceptance and resistance. Reflective content reinforces communicator credibility through clarification of positional stance, while collaborative dialogic formats strengthen rhetorical structure and expand social legitimacy for rational critique. This study demonstrates that the deconstruction of mysticism in digital media operates as a contested process of social meaning construction shaped by narrative strategy, rhetorical authority, visual representation, and audience interpretation.
Audience Reception of Mental Health Representation in the Film Sleep Call: An Encoding–Decoding Analysis Annisa, Widya; Sumarlan, Iman
Sinthop: Media Kajian Pendidikan, Agama, Sosial dan Budaya Vol. 5 No. 1 (2026): January-June
Publisher : Lembaga Aneuk Muda Peduli Umat, Bekerjasama dengan LaKaspia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69548/sinthop.v5.i1.82.1-11

Abstract

This study examines how audiences interpret representations of mental health in the Indonesian film Sleep Call using Stuart Hall’s encoding/decoding framework. Employing a descriptive qualitative approach, the research draws on in-depth interviews with eight female Generation Z viewers aged 20–25 who watched the film in cinemas or via the Prime Video streaming platform. The data were analyzed through a thematic reception analysis to identify dominant-hegemonic, negotiated, and oppositional decoding positions. The findings indicate that dominant-hegemonic readings largely align with the film’s preferred meaning by framing mental health vulnerability as closely linked to economic pressure, illegal online lending, and digital loneliness. Negotiated readings accept this framing while expanding it to include relational and social dimensions, particularly the role of support systems. Oppositional readings challenge the film’s narrative by foregrounding issues of gender representation and agency, interpreting the portrayal of mental health as embedded within broader representational politics.These findings demonstrate that meanings surrounding mental health in popular cinema are not fixed but are actively negotiated by audiences based on lived experience and ideological positioning. Within the context of a bounded interpretive community, this study contributes to media reception research in Indonesia by clarifying how mental health representations are decoded, contested, and reinterpreted in contemporary film culture.
Co-Authors Abbrar, M Chairil Adiprabowo, Vani Dias Ahmad, Seruni hi Al-Hamdi, Abiyyu Dzikri Alvian, Rivaldy Dwi Anisa Sari, Eka Annisa, Widya Ar Rafi, Khairi Badriyah, Titin Damayanti, Silviana Efendi, Harun Ar Elis Zuliati Anis Fitrianto, Alfian Bagus Galilei, Kartika Julliana Hendra Darmawan Jimmy, Muhammad Fathur Rachman Karismasari, Masyithoh Intan Briliani Lestari, Mutiara Lukman Hakim Mohamad, Rafidei Muhammad Efendi, Muhammad Nur Asfia Ridho, Muhammad Rajwa Rizki Firmansyah Sabri Sabri Syaukani, Ibnu Khalid T.I.Ukka, Ibrahim Tsaqilan, Fiqhan Qaulan Wajiran