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All Journal Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi ABDIMAS Jurnal Pengabdian Kepada Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi KALBISIANA Jurnal Sains, Bisnis dan Teknologi AGUNA: Jurnal Ilmu Komunikasi
Salman Naning
Fakultas Bisnis Dan Komunikasi, Institut Teknologi Dan Bisnis Kalbis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Muhammad Jaidi Sebagai Brand Ambassador Terhadap Brand Image Kopi Lain Hati Gracia Yoas; Salman Naning
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 1 (2023): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The use of a brand ambassador for a brand is an action or strategy taken to form a brand image and also build people's mindset toward the brand. The purpose of this study was to determine the effect of Muhammad Jaidi as a Brand Ambassador on the Brand Image of Lain Hati Coffee. Researchers use the VisCAP model to see the aspects contained in a brand ambassador. This study used a quantitative approach and the data obtained came from distributing questionnaires. The data obtained in this study were processed using Product Moment Correlation and Simple Linear Regression. The results of this study conclude that the relationship between brand ambassadors and brand image is strong. Also, Muhammad Jaidi as a brand ambassador influences the Kopi Lain Hati Brand Image. The amount of influence given by Muhammad Jaidi as Brand Ambassador to the Lain Hati Kopi Brand Image is 44.2%.
Penggunaan Instagram oleh Salon Mobil Topcaredetailing untuk Tujuan Promosi Trisya Fajrin; Salman Naning
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 2 (2023): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study aims to find out the content of the Topcare detailing Instagram account in attracting consumers or customers who visit and to find out how to take videos and photos at the Topcare detailing car salon business to attract customers' attention. In this study, researchers used the theory of diffusion of innovation, a qualitative approach. Data collection techniques using semi-structured interviews. The data analysis technique used qualitative analysis. The results show that the use of Instagram by Topcare detailing car salons for promotional purposes is considered effective because it can increase turnover every month. The research obtained is in accordance with the view of the theory of diffusion of innovation. The form of Topcare detailing's Instagram account content in attracting visiting consumers or customers is an innovation where media language plays an important role in organizing or making Topcare detailing exist in order to influence customers.
Pengaruh Konten Prank ojek Online di Youtube Terhadap tingkat kecemasan Driver Luthfi Hadyan Yulizar; Salman
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Content Prank Online Driver recently uploaded to social media YouTube. This research purposed to figure out impact of YouTube content prank online driver towards on level anxiety online driver, and this research implemented in Jl. Tebet Timur South Jakarta. Researcher used Stimulus Respons Theory and used positivism paradigm. Method in this research is description survey which are given to random sampling. Subjects in this research are 222 online driver on Tebet Timur Street, South Jakarta. The result of this research shows that 222 respondence if content prank online driver in YouTube towards on level of their anxiety, which proven by value of “Persamaan Regresi Sederhana” Y= 7,200 + 0,422X and T-hitung = 13,357 > T-tabel = 1,652 and amount of contribution from conten prank online driver up to 44,8% or 0,448. In the same time, content prank online driver on YouTube shows that online driver feels so worried.
Pengaruh Brand Ambassador BTS Terhadap Minat Beli Warga Taman Duta di E-Commerce Tokopedia (Survey Pada Pengguna Tokopedia di Perumahan Taman Duta) Fery David; Salman
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Tokopedia is one of the largest E-commerce in Indonesia, which until now has reached the Unicorn stage. Tokopedia also invited Korean boyband BTS to collaborate as its Brand Ambassador. This study aims to determine the effect of BTS Brand Ambassadors on the purchasing interest of Taman Duta residents in Tokopedia E-commerce to Tokopedia users at Taman Duta Housing. This study uses a positivism paradigm with a quantitative approach and survey methods. The data that the researchers obtained were processed using the SPSS Statistics program with a total sample of 116 respondents. The data analysis technique used is the Pearson's Product Moment correlation test, simple linear regression test, the coefficient of determination, and the T test. The theory used in this study is the Stimulus-Response (S-R) theory. The results of the hypothesis analysis state that there is an influence between BTS Brand Ambassador and Purchase Intention. This research resulted in a percentage of 39.8% which was carried out on Tokopedia users who could receive a stimulus to the BTS Brand Ambassador.
Pengaruh Konten Game Akun Miawaug di Youtube Terhadap Minat Menonton Subscribers Stefanus; Salman
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Social media is a site and application that involves internet-based technology. One example for rapidly growing new media is YouTube. YouTube is a social media that delivers messages digitally and can be watched by many people. YouTube is a place to share videos online with other people. This study is determining the effect of game content YouTube Miawaug on subscribers viewing interest. This study a positivism paradigm with quantitative approach. The method use a survey method with questionnaire. Type of research is an explanative. This theory is theory stimulus-response theory. The results of test correlation of Pearson's Product Moment this a sig. 0.762, which means that the level of the relationship between the independent variables and dependent variable is strong level of relationship. Based on the results of the coefficient determination test, the effect of game content on YouTube Miawaug on the interest in watching subscribers with a percentage 58.1%.
The effect of exposure to vivo contraceptive ads on viewers' buying interest (survey of followers of the instagram account @vivo_id) Vico Yodian; Salman Salman
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 4 (2023): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v9i4.3163

Abstract

Advertising is a form of persuasive communication with the aim of attracting consumers' buying interest in the advertised product. This research aims to determine whether there is an influence of exposure to Vivo contraceptive advertising on followers' buying interest from the Instagram account @vivo_id. This study uses a positivistic paradigm with a quantitative approach. Data was collected using a questionnaire to 100 @vivo_id followers. Based on the results of statistical tests, there is a strong, positive and significant relationship between exposure to Vivo contraceptive advertising and buying interest of @vivo_id followers. Besides that, the results of the coefficient of determination show that exposure to advertising for Vivo contraceptives has an influence of 89.49% on purchasing interest, while the remaining 10.51% is influenced by other factors.
Pengaruh Berita Hoax Vaksin Covid-19 terhadap Sikap Masyarakat untuk Menerima Vaksin (Survei Pada Masyarakat di Kelurahan Jatinegara) Martika Sella Br Purba; Salman Salman
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 2 (2024): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v10i2.3569

Abstract

Vaccine hoax news circulating on social media Facebook. The hoax news stated that it contained pork oil and microchips thus making people afraid to receive the vaccine. This study aims to determine whether or not there is an influence of the Covid-19 vaccine hoax news on people's behavior in Jatinegara Village. This research uses stimulus response theory. The research approach uses quantitative research with an explanatory type. Samples were taken as many as 150 respondents. The researcher concluded that there was an effect of the Covid-19 vaccine hoax news on people's attitudes to receiving vaccines in the Jatinegara village. Based on the data obtained from the calculation of the questionnaire, the hoax news variable shows that people are affected by hoax news. However, the percentage result of 21.3% can be said that the influence of hoax news is not large enough to influence people's attitudes.
Sosialisasi Pemberdayaan Memilah Sampah Dalam #BijakSampah Mira Ziveria; Salman; Desi Ratu Asih; Azri Nur Aisyah; Laili Nur Fitri; Shinta Nurlaela; Tresia Deanra
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v4i2.2141

Abstract

Sosialisasi kegiatan pemberdayaan memilah sampah dalam #BijakSampah ini dilakukan di RPTRA Cibesut berada di kelurahan Cipinang Besar Utara dengan target peserta adalah anak-anak. Kegiatan memilah sampah dilakukan dengan metode sosialisasi terkait materi sesuai dengan tema kegiatan untuk menambah pemahaman dan kesadaran masyarakat mengenai pentingnya mengelola dan memilah sampah pada lingkungan sekitar. Metode sosialisasi dilakukan secara langsung atau offline agar dapat melakukan praktik memilah sampah berdasarkan jenisnya secara langsung. Hasil dari kegiatan ini pun mendapatkan respon baik dari anak-anak maupun lingkungan sekitar bahwa kegiatan yang dilakukan sangat bermanfaat
Pelatihan Master of Ceremony terhadap OSIS/MPK SMP Islam At-Taubah Salman; Mira Ziveria; Ridha Sefina Samosir; Faza Adinda Fatinah; Adinda Syafa Nabila; Dyah Ajeng Nur Zahirah; Tiurmaida Hutabarat; Muhammad Ahnaf Dzaki Pratama Firmansyah
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v5i1.3346

Abstract

Kegiatan pelatihan Master of Ceremony terhadap OSIS-MPK SMP Islam At-Taubah dilakukan untuk memperoleh pemahaman mengenai Master of Ceremony karena OSIS/MPK SMP Islam At-Taubah memiliki tanggungjawab terhadap berbagai kegiatan internal yang diselenggarakan di SMP Islam At-Taubah. Kegiatan ini dilakukan dengan menggunakan metode pengajaran atau pelatihan yang dilakukan secara langsung di SMP ISlam At-Taubah agar dapat mempraktikan Master of Ceremony secara langsung. Hasil kegiatan ini pun mendapatkan respon yang baik dan positif dari siswa/i tersebut yang melihat bahwa kegiatan yang dilakukan dapat membawa dampak baik dan memberikan antusiasme kepada penyelenggara kegiatan.
Pentingnya Integrated Marketing Communication Bagi Penggiat Pariwisata Kabupaten Belitung Timur Salman; Heppy New Year Haloho
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2021): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v2i1.131

Abstract

Kegiatan pengabdian kepada masyarakat ini, diberikan kepada penggiat pariwisata Kabupaten Belitung Timur. Cara mempromosikan wisata yang ada dengan menggunakan kegiatan komunikasi pemasaran terpadu. Banyak lokasi wisata di kabupaten Belitung Timur yang selama ini tidak diketahui oleh khalayak. Masyarakat lebih mengetahui Belitungnya saja. Untuk itu diperlukannya branding terkait objek wisata tersebut. Metode yang digunakan dalam pengabdian ini Metode dalam kegiatan PKM ini menggunakan metode pelatihan jarak jauh dengan memanfaatkan teknologi komunikasi dan infromasi aplikasi zoom meeting
Co-Authors Adinda Syafa Nabila Adzra Mubarak Alya Anggita Juventus Arie Kusumawati Azri Nur Aisyah Desi Ratu Asih Dyah Ajeng Nur Zahirah Dyah Kusumawari Eka Prasetio Emi Agustia Faza Adinda Fatinah Fery David Gracia Yoas Heppy New Year Haloho Heppy New Year Haloho Hesty Dwi Cahyani Laili Nur Fitri Luthfi Hadyan Yulizar Marshella Tsalatsa Syafira Martika Sella Br Purba Mira Ziveria Mira Ziveria, Mira Muhammad Ahnaf Dzaki Pratama Firmansyah Nabilla Amanda Parlindungan, Davis Roganda Ridha Sefina Samosir Ridha Sefina Samosir Satya Candrasari Shakira Akbar Shinta Nurlaela Stefanus Tiurmaida Hutabarat Tresia Deanra Trisya Fajrin Vico Yodian Yufika Islamia Rizkiani