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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) GANESHA: Jurnal Pengabdian Masyarakat Indonesian Journal of Business Analytics (IJBA) Journal of Ekonomics, Finance, and Management Studies
Hery Pudjoprastyono
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Social Sciences Other

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The Influence Of Brand Image, Taste, And Price Perception On Purchasing Decisions For Sarimi Instant Noodles In Surabaya Permata ELG Purba; Hery Pudjoprastyono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6209

Abstract

Sarimi is a brand of instant noodles in Indonesia produced by Indofood CBP Sukses Makmur which was launched in 1982. Just like other instant noodle products, sarimi is sold in various types of products and flavors according to consumer needs. With so many brands of instant noodles in Indonesia, the reality is that sales of Sarimi instant noodles have decreased from year to year. This research aims to determine the influence of brand image, taste and price perception on purchasing decisions for sarimi instant noodles. The population of this study were Active Students of UPN "Veteran" East Java who had purchased and consumed sarimi instant noodles in Surabaya. This research used a quantitative method with 80 respondents collected using purposive sampling, namely, the sampling technique was determined using special or specific criteria for the sample. Meanwhile, the analysis used was Partial Least Square (PLS). The research results show that brand image, taste and price perception have a positive and significant effect on purchasing decisions for sarimi instant noodles.
OPTIMASI VIDEO PROMOSI DAN MEDIA BRANDING GUNA MENINGKATKAN VISIBILITAS UMKM “AZ CATERING” Ega Rifa Ristiana; Hery Pudjoprastyono
GANESHA: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Januari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i1.4394

Abstract

Kegiatan ini bertujuan untuk meningkatkan visibilitas melalui video promosi dan media branding untuk usaha Mikro, Kecil, Menengah (UMKM) “AZ Catering” yang berada di Kelurahan Pakal, Surabaya, Jawa Timur. Penggunaan video promosi dan media branding menjadi poin penting untuk membangun branding yang kuat bagi sebuah UMKM untuk bersaing pada era digitalisasi. Namun bagi pelaku UMKM, digital branding memiliki tantangan tersendiri, karena kurangnya pemahaman dan kemampuan yang memadai terkait penggunaan teknologi digital. Sehingga penelitian ini dilakukan dengan metode melalui wawancara langsung, tahap observasi, dan tahap pendampingan langsung kepada pelaku usaha yang bersangkutan. Dengan metode tersebut, memperoleh capaian hasil bahwa pelaku UMKM “AZ Catering” memerlukan adanya perkembangan usaha melalui video promosi, pembuatan banner, dan google maps untuk memperluas jangkauan pasar penjualan produk.
Pengaruh Product Quality, E-WOM, Dan Price Perception Terhadap Purchase Decision Produk Hand & Body Lotion Marina Di Kota Surabaya Wulan Nur Aini; Hery Pudjoprastyono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8075

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Product Quality, E-WOM, dan Price Perception terhadap Purchase Decision Produk Hand & Body Lotion Marina di Kota Surabaya. Topik ini penting dalam bidang pemasaran karena kualitas produk, E-WOM, dan persepsi harga merupakan beberapa faktor penting dalam mempengaruhi keputusan pembelian konsumen, terutama di industri kosmetik yang semakin kompetitif. Penelitian ini dilakukan untuk memberikan pemahaman mendalam tentang bagaimana kualitas produk, E-WOM, dan persepsi harga dapat dimanfaatkan oleh perusahaan untuk meningkatkan penjualan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Square (PLS) menggunakan software SmartPLS untuk menganalisis data. Sampel terdiri dari 112 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner online yang disebarkan kepada konsumen produk Hand & Body Lotion Marina di Surabaya. Hasil penelitian menunjukkan bahwa Product Quality, E-WOM, dan Price Perception memiliki pengaruh positif dan signifikan terhadap Purchase Decision.
Pengaruh Brand Image dan Content Review Terhadap Purchase Decision Smartphone Xiaomi di Kota Surabaya Delia Noor Rizkita Kisworo; Hery Pudjoprastyono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8109

Abstract

The growth of the smartphone industry encourages consumers to consider various factors before making a purchase decision. This study aims to analyze the influence of Brand Image and Content Review on Purchase Decision among Xiaomi smartphone users in Surabaya. The research employed a quantitative method with a survey approach by distributing questionnaires to 99 respondents who are consumers using Xiaomi smartphones. The data were analyzed using Partial Least Square (PLS) with the assistance of SmartPLS software to test validity, reliability, and hypotheses. The sampling technique applied was non-probability sampling with purposive sampling. The results indicate that Brand Image has a positive and significant effect on Purchase Decision. Similarly, Content Review also shows a positive and significant influence on Purchase Decision. These findings suggest that both Brand Image and Content Review contribute to influencing consumers' purchase decisions when buying Xiaomi smartphones.
Co-Authors Ade Ray Hidayat Adji Setya Wardana Ahmad Shafrizal A’isy Sufyaan Alim Pamuji Christian Barito Simaremare Delia Noor Rizkita Kisworo Ega Rifa Ristiana Felien Putri Tunggadewi Izaak, Wilma Cordelia Jonsen Sitohang Oktarifa Anggun Saputri Permata ELG Purba Uswatun Hasanah Virginia Mandasari Wulan Nur Aini Yoga Triandi Baso