Article Per Year (5 Year)
p-Index From 2021 - 2026
2.589
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis Business UHO: Jurnal Administrasi Bisnis eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian Masyarakat Multidisiplin Madaniya COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Proceeding of The International Conference on Economics and Business Indonesian Journal of Multidisciplinary on Social and Technology KOPEMAS Taawun: Jurnal Pengabdian kepada Masyarakat
Ruzikna Ruzikna
Universitas Riau
Religion Aerospace Engineering Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Peningkatan Kemampuan Manajemen Usaha Mikro Kecil dan Menengah Desa Merangkai dalam Pengelolaan Usaha Ekonomi Berbasis Potensi Lokal Lie Othman; Kasmiruddin Kasmiruddin; Meyzi Heriyanto; Mandataris Mandataris; Ruzikna Ruzikna; Mariaty Ibrahim; Endang Sutrisna; Suryalena Suryalena; Syofiatul Safitri
TAAWUN Vol. 4 No. 01 (2024): TA'AWUN FEBRUARY 2024
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v4i01.602

Abstract

This community service program aims to provide knowledge to the people of Merangkai Village which describes how to improve community business management capabilities in terms of managing, developing and improving economic businesses based on local potential. This information transfer was carried out in several stages, including socialization of the material to discussion sessions containing questions and answers and conveying the obstacles experienced. The application method used in this service is through lecture and discussion methods. In the first session, several materials in the fields of marketing, finance and human resources will be presented which are related to increasing the business management capabilities of village communities in managing, developing and improving economic businesses based on local potential. The next session will be opened with a discussion session in the form of questions and answers and also presenting obstacles so that solutions can be found. Apart from that, active community participation in all stages of activities is also the main focus in assessing the success of service. The results of the service showed a significant increase because the community service activities which were carried out face to face and in direct practice ran smoothly.
Pengaruh E-Commerce dan Financial Technology Terhadap Pendapatan UMKM Sektor Fashion (Kasus Pedagang di Pasar Pusat Padang Panjang) Gina Tiflatu Syahla; Ruzikna Ruzikna
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1448

Abstract

Penelitian ini ditujukan guna memahami e-commerce dan financial technology pada pendapatan UMKM sektor fashion  pada kasus pedagang di Pasar Pusat Padang Panjang. UMKM merupakan unit usaha yang dilaksanakan individual ataupun kelompok. Dengan perkembangan teknologi saat ini UMKM dapat melakukan berbagai cara untuk meningkatkan pendapatan mereka, seperti menggunakan e-commerce dan financial technology dua inovasi ini dapat membantu meningkatkan pendapatan melalui pemasaran produk, mempermudah jual beli dengan menggunakan e-commerce dan financial technology dapat membantu melalui pendanaan untuk modal usaha dan mempermudah transaksi pembayaran dan menghindari dari kesalahan untuk proses pembayaran. Dalam studi ini e-commerce serta financial technology menjadi variable bebas (X) serta pendapatan menjadi variable terikat (Y). Adapun teknik yang dipakai dalam studi ini ialah kuantitatif. Sampel studi ini diambil sejumlah 77 informan dari keseluruhan jumlah populasi yang berjumlah 334 yang dihitung dengan menggunakan rumus slovin, penetapan sampel tiap komoditi usaha sektor fashion menggunakan metode propotionate stratified random sampling.data diperoleh dari hasil kuisioner kemudian data diolah dan diuji mengunakan SPSS. Hasil dari uji ini yaitu e-commerce memberi pengaruh signifikan terhadap pendapatan dengan hasil sig 0,00 dan financial technology  berpengaruh terhadap pendapatan dengan hasil sig 0,00. Secara simultan e-commerce dan financial technology berpengaruh terhadap pendapatan para pedagang sektor fashion di Pasar Pusat Padang Panjang.
MENINGKATKAN LITERASI KEUANGAN UMKM MELALUI SOSIALISASI DAN PELATIHAN LAMIKRO DI KECAMATAN DAYUN Mariaty Ibrahim; Ruzikna Ruzikna; Mashur Fadli; Jeneva Augustin
Jurnal Pengabdian Masyarakat Multidisiplin Vol 8 No 2 (2025): Februari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v8i2.5720

Abstract

Lamikro application not only provides practical features that are easily accessible but also provides free access for every business owner. However, many people are not familiar with and know this application so it is important to provide socialization so that not only knowing, MSMEs can use it for business purposes. The purpose of this service is to socialize MSME actors about the Lamikro application to increase knowledge and encourage the use of these applications for financial bookkeeping. Participants in this service amounted to 20 people who were representatives of MSMEs in Dayun District. The service method uses a PAR approach, which is carried out by delivering material, discussion and evaluation. Lamikro socialization activities can be carried out well. Participants took part in the activity seriously and enthusiastically. From the evaluation of training on the use of the Lamikro application, it shows that most participants, namely 90% of participants understand the material very well, while the other 10% understand it well. This result reflects a high level of success in socializing the application to micro business actors. In addition, the skills evaluation also showed that participants not only understood the theory of financial management, but were also able to practice it well. Recommendations from this service activity need intensive assistance from related agencies in encouraging financial digitalization for MSMEs, especially business bookkeeping. This effort is made so that they can run their business more effectively and efficiently and have ideal competitiveness in the era of society 5.0.
The, A Pengaruh Live Streaming dan Online Customer Review terhadap Keputusan Pembelian Produk Facetology di TikTok Shop Widya Anggraini; Ruzikna Ruzikna
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.12958

Abstract

Perkembangan social commerce melalui TikTok Shop telah mendorong perubahan perilaku konsumen dalam melakukan keputusan pembelian. Fitur Live Streaming dan Online Customer Review menjadi sumber informasi yang banyak dimanfaatkan konsumen sebelum memutuskan membeli suatu produk. Penelitian ini bertujuan untuk menganalisis pengaruh Live Streaming dan Online Customer Review terhadap Keputusan Pembelian produk Facetology di TikTok Shop pada mahasiswa Universitas Riau. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Populasi penelitian mahasiswa aktif Universitas Riau, sedangkan sampel penelitian berjumlah 100 responden yang dipilih menggunakan teknik Purposive Sampling. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji parsial (uji t), uji simultan (uji F), dan uji koefisien determinasi dengan bantuan IBM SPSS versi 26. Hasil penelitian menunjukkan bahwa Live Streaming berpengaruh positif dan signifikan terhadap Keputusan Pembelian dengan nilai t hitung sebesar 6,969 dan nilai signifikansi 0,000. Online Customer Review juga berpengaruh positif dan signifikan terhadap Keputusan Pembelian dengan nilai t hitung sebesar 8,729 dan nilai signifikansi 0,000. Secara simultan, Live Streaming dan Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian dengan nilai F hitung sebesar 56,695 dan nilai signifikansi 0,000. Hasil uji koefisien determinasi menunjukkan nilai R Square sebesar 0,539, yang berarti bahwa 53,9% variasi keputusan pembelian dapat dijelaskan oleh variabel Live Streaming dan Online Customer Review, sedangkan 46,1% sisanya dipengaruhi oleh faktor-faktor lain di luar penelitian. Dengan demikian, Live Streaming dan Online Customer Review berperan penting dalam memengaruhi keputusan pembelian produk Facetology di TikTok Shop pada mahasiswa Universitas Riau.
Pengaruh Literasi Keuangan dan Financial Technology terhadap Kinerja Keuangan pada UMKM Sektor Kuliner Pengguna QRIS di Kecamatan Binawidya Febriani Zulhia Putri; Ruzikna Ruzikna
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): NOVEMBER : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1020

Abstract

In the face of increasing business competition, MSMEs must have a competitive advantage such as financial capability and utilize technological innovation in order to continue to achieve the desired business financial performance. This study aims to determine how financial literacy and financial technology affect the financial performance on the QRIS users of culinary sector MSMEs in Binawidya District. This research uses quantitative descriptive methods. The sampling technique used was purposive sampling with a sample size of 79 respondents. The data obtained was processed using SPSS software version 27. The results showed that: (1) Financial literacy has a significant effect on financial performance, (2) financial technology has a significant effect on financial performance, (3) financial literacy and financial technology have a significant effect on the financial performance on the QRIS users of culinary sector MSMEs in Binawidya District
Co-Authors Agnes Theresa Tambun Anjelly Rafiatur Radiah Putri Augustin, Jeneva Cecilia Ananda Br. Ginting Endang Sutrisna Febriani Zulhia Putri FRINI KARINA ANDINI Gina Tiflatu Syahla Ihzaty Septiarni Ikhwan Fahruddin Ahwal Kasmiruddin Kasmiruddin Lie Othman Mariaty Ibrahim Mariaty Ibrahim Mashur Fadli Meyzi Heriyanto Nurjanah Nurjanah Okta Karneli, Okta Saiman Pakpahan Seno Andri Shelvy Melselina Suryalena Suryalena Syofiatul Safitri Widya Anggraini