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All Journal Journal of Economics and Business UBS Bisnis Net : Jurnal Ekonomi dan Bisnis Manajemen dan Kewirausahaan International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings INCOME: Indonesian Journal of Community Service and Engagement Jurnal Equilibrium Society Jurnal Cendekia Ilmiah
Merry C. N. Rumagit
Fakultas Ekonomi Dan Bisnis Universitas Negeri Manado
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Pengembangan Kawasan Ekonomi Khusus (KEK) di Kota Bitung: Perspektif Sosial dan Ekonomi Stanny Sicilia Rawung; Sharon Ribka Vivian Thealovely Kumendong; Merry Christie Natalia Rumagit; Vigilia Konda Montolalu
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.780

Abstract

This study analyzes the role of SWOT analysis in improving the development of Special Economic Zones (SEZ) in Bitung City, conducted at the SEZ Administrator Office over three months. Primary data was collected through surveys, questionnaires, interviews, and documentation. In contrast, secondary data was obtained from relevant agencies such as the One-Stop Investment and Integrated Services Office (Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu or DPMPTSP). The respondents consisted of 42 individuals. SWOT analysis revealed that the SEZ’s development strategy falls within the first quadrant, indicating a favorable alignment of external opportunities and internal strengths, with an Internal Factor Analysis Summary (IFAS) score of 3.48 and an External Factor Analysis Summary (EFAS) score of 3.72. Key strategies for SEZ development include utilizing fisheries and coconut resources to improve production and quality; enhancing infrastructure, including transportation and fishing ports, to support efficient distribution; improving human resource skills; fostering collective commitment among stakeholders, including the government, business actors, and the community; and building partnerships between local businesses and foreign investors to facilitate technology and capital transfer.
Factors Influencing Consumer Buying Behavior in Uniqlo Retail Store Merry C. N. Rumagit; Aarti Sharma; Antonette Angelle; Daisy Mui Hung Kee; Annie Ke Ching Nik; Azman bin Bachotan; Shiqi Bian; Christovel Pelealu
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v5i1.1414

Abstract

The purposes of this study are to study the factors influencing consumers' purchasing behavior in Uniqlo, find determinants of consumers' purchasing behavior, and understand consumers' views on the various factors. The marketing idea is consumer-oriented, with a focus on the consumer rather than the product. We distributed a survey questionnaire to 100 Uniqlo consumers to collect data. The results show that consumers' purchasing behavior in Uniqlo is affected by psychological, personal, social, and cultural factors. The combination of these factors helps the consumer to make further purchasing decisions. Additional findings also provide specific features to improve Uniqlo's chances of enhancing customer satisfaction and suggestions for future development.
Institutional Financial Management Analysis in Manado State University (UNIMA) Freddy Semuel Kawatu; Ramon Arthur Ferry Tumiwa; Nova Christian Mamuaya; Merry Natalia Rumagit
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v2i1.361

Abstract

The purpose of this study is to find out how are the financial management system and financial performance accountability at Manado State University (UNIMA). The research method uses a quantitative analysis approach, and data collection with open interview and interview techniques. The results of this study found that the level of suitability of the financial management system and the accountability of financial performance at UNIMA with the applicable theories and legislation (although there are still several factors that play a less optimal role include: a). Many financial management human resources are not in accordance with financial management expertise competencies, b). the accounting record system still combines manuals with computerization (only in the preparation of financial statements); c) unavailability of Financial Management Standards). Keywords: financial management, good governance, performance accountability
A Study on Factors Affecting Customer Satisfaction at McDonald’s Restaurants Merry C. N. Rumagit; Ng Hee Song; Anis Farzana; Daisy Mui Hung Kee; Annaletchumi Annaletchumi; Anis Zuraya; Anis Sofea; Nathania Nathania
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1398

Abstract

The objective of this paper is to examine the relationship between services quality, food quality, information quality, personnel quality, timeliness and cleanliness, and customer satisfaction. Customer satisfaction is crucial to the success of the business. This paper shows a discussion on how McDonald’s employees give their best when serving customers. It is widely acknowledged that McDonald’s is a well-known fast-food brand for the food beverages industry. By focusing on the six factors, McDonald’s can ensure a high level of customer satisfaction which can lead to customer loyalty. This paper proposes a theoretical framework for this research. This paper uses a quantitative method to survey customer perception. It is expected that the six factors will significantly affect customer satisfaction.
Co-Authors Aarti Sharma Anis Farzana Anis Sofea Anis Zuraya Anissa Bilqis Cahyani, Anissa Bilqis Cahyani Annaletchumi Annaletchumi Annaletchumi, Annaletchumi Annie Ke Ching Nik Antonette Angelle Arie Frits Kawulur Azman bin Bachotan Christovel Pelealu Daisy Mui Hung Kee Farzana, Anis Freddy S. Kawatu Freddy Semuel Kawatu Gabriella Paendong Gaby Dainty Julliet Roring Inka Aanggreine Dapar Kee, Daisy Mui Hung Lidia Gaghana Liow-Laloan, Vini Lumenta, Trivena Maindoka, Stevani Maramis, Akwila Priskila Natalia Artha Malau Natasya Sailentia Mareike Timbuleng Nathania Nathania Nathania Nathania, Nathania Ng Hee Song Nova Ch. Mamuaya Olivia Lalamentik Pradipta Mandasari Parasan Rahel Kimbal Ramon Arthur Ferry Tumiwa Ratu, Yokaner sagala, Sastriana sagala Sharon Ribka Vivian Thealovely Kumendong Shiqi Bian Sinolungan, Alzefin YRM Sofea, Anis Song, Ng Hee Stanny Sicilia Rawung Verenia, Verenia Vigilia Konda Montolalu Viviane Manoppo Yokaner Ratu Zuraya, Anis