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All Journal Journal of Economics and Business UBS Bisnis Net : Jurnal Ekonomi dan Bisnis Manajemen dan Kewirausahaan International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings INCOME: Indonesian Journal of Community Service and Engagement Jurnal Equilibrium Society J-CEKI
Merry C. N. Rumagit
Fakultas Ekonomi Dan Bisnis Universitas Negeri Manado
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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A Study on Factors Affecting Customer Satisfaction at McDonald’s Restaurants Rumagit, Merry C. N.; Song, Ng Hee; Farzana, Anis; Kee, Daisy Mui Hung; Annaletchumi, Annaletchumi; Zuraya, Anis; Sofea, Anis; Nathania, Nathania
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1398

Abstract

The objective of this paper is to examine the relationship between services quality, food quality, information quality, personnel quality, timeliness and cleanliness, and customer satisfaction. Customer satisfaction is crucial to the success of the business. This paper shows a discussion on how McDonald’s employees give their best when serving customers. It is widely acknowledged that McDonald’s is a well-known fast-food brand for the food beverages industry. By focusing on the six factors, McDonald’s can ensure a high level of customer satisfaction which can lead to customer loyalty. This paper proposes a theoretical framework for this research. This paper uses a quantitative method to survey customer perception. It is expected that the six factors will significantly affect customer satisfaction.
Factors Influencing Consumer Buying Behavior in Uniqlo Retail Store Rumagit, Merry C. N.; Sharma, Aarti; Angelle, Antonette; Kee, Daisy Mui Hung; Nik, Annie Ke Ching; bin Bachotan, Azman; Bian, Shiqi; Pelealu, Christovel
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v5i1.1414

Abstract

The purposes of this study are to study the factors influencing consumers' purchasing behavior in Uniqlo, find determinants of consumers' purchasing behavior, and understand consumers' views on the various factors. The marketing idea is consumer-oriented, with a focus on the consumer rather than the product. We distributed a survey questionnaire to 100 Uniqlo consumers to collect data. The results show that consumers' purchasing behavior in Uniqlo is affected by psychological, personal, social, and cultural factors. The combination of these factors helps the consumer to make further purchasing decisions. Additional findings also provide specific features to improve Uniqlo's chances of enhancing customer satisfaction and suggestions for future development.
Institutional Financial Management Analysis in Manado State University (UNIMA) Kawatu, Freddy Semuel; Tumiwa, Ramon Arthur Ferry; Mamuaya, Nova Christian; Rumagit, Merry Natalia
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v2i1.361

Abstract

The purpose of this study is to find out how are the financial management system and financial performance accountability at Manado State University (UNIMA). The research method uses a quantitative analysis approach, and data collection with open interview and interview techniques. The results of this study found that the level of suitability of the financial management system and the accountability of financial performance at UNIMA with the applicable theories and legislation (although there are still several factors that play a less optimal role include: a). Many financial management human resources are not in accordance with financial management expertise competencies, b). the accounting record system still combines manuals with computerization (only in the preparation of financial statements); c) unavailability of Financial Management Standards). Keywords: financial management, good governance, performance accountability
Analisis Spillover Effect Pertumbuhan Ekonomi Kota dan Kabupaten di Provinsi Sulawesi Utara (Manado, Bitung, Minahasa, Minahasa Utara) Gaby Dainty Julliet Roring; Merry Christie Natalia Rumagit; Natalia Artha Malau
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v2i6.800

Abstract

Pembangunan ekonomi tidak hanya menjadi fokus dari pemerintah pusat atau secara nasional, tetapi juga menjadi fokus setiap daerah dalam suatu negara. Kemajuan perekonomian yang dicapai oleh suatu daerah tidak lepas dari permasalahan ketimpangan pertumbuhan dan pembangunan antar daerah. Perekonomian suatu daerah berkaitan erat dengan potensi ekonomi, karakteristik, serta kegiatan ekonomi yang dimiliki oleh daerah sekitarnya. Tujuan penelitian ini untuk mengidentifikasi kausalitas pertumbuhan ekonomi yang memberikan efek limpahan di Kota Manado, Kota Bitung, Kabupaten Minahasa dan Kabupaten Minahasa Utara. Data yang digunakan yaitu Produk Domestik Regional Bruto (PDRB) Atas Dasar Harga Konstan (ADHK) Kota Manado, Kota Bitung, Kabupaten Minahasa dan Kabupaten Minahasa Utara periode tahun 2013-2022. Pengujian yang dilakukan pada penelitian ini adalah menggunakan metode Granger Causality Test. Hasil penelitian menunjukkan bahwa Kabupaten Minahasa Utara dan Kota Manado memiliki hubungan pertumbuhan ekonomi yang bersifat dua arah (bidirectional), artinya selain mampu memberikan efek limpahan pertumbuhan ekonomi juga menerima dampak limpahan pertumbuhan ekonomi. Efek limpahan pertumbuhan ekonomi tidak terjadi antara Kota dan Kabupaten lain yang diteliti pada penelitian ini. Efek limpahan pertumbuhan ekonomi antara Kabupaten Minahasa Utara dan Kota Manado disebabkan oleh beberapa faktor, diantaranya yaitu perbedaan sumber daya alam, karakteristik wilayah, sektor unggulan, serta kedekatan wilayah yang membuat adanya komplementaritas atas barang dan jasa antar daerah tersebut.
Pengaruh Tingkat Kriminalitas, Inflasi, Indeks Pembangunan Manusia Terhadap Investasi 4 Kota Di Sulawesi Utara Periode 2019 - 2023 Rumagit, Merry Christie Natalia; Roring, Gaby Dainty Julliet; Maindoka, Stevani; Verenia, Verenia
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6391

Abstract

Untuk melanjutkan proses pembangunan ekonomi, Investasi merupakan komponen penting bagi Indonesia sebagai negara berkembang. Penelitian ini dilakukan guna mengetahui bagaimana Investasi 4 Kota di Sulawesi Utara dipengaruh oleh Tingkat Kriminalitas, Inflasi, dan Indeks Pembangunan Manusia pada tahun 2019-2023. Regresi data panel adalah pendekatan analisis yang dipakai dalam penelitian ini dan Common Effect Model (CEM) adalah model yang paling sesuai untuk digunakan. Penelitian ini menunjukkan bahwa Tingkat Kriminalitas dan Indeks Pembangunan Manusia memiliki pengaruh yang signifikan terhadap Investasi 4 Kota di Sulawesi Utara, sementara Inflasi tidak berpengaruh signifikan. Tingkat Kriminalitas, Inflasi dan Indeks Pembangunan Manusia secara simultan memiliki pengaruh signifikan pada Investasi 4 Kota di Sulawesi Utara dari tahun 2019 hingga 2023. Pemerintah harus lebih berfokus pada variabel yang secara nyata berpengaruh terhadap Investasi, seperti Indeks Pembangunan Manusia dan Tingkat Kriminalitas dan juga tetap perlu menjaga kestabilan Inflasi, meskipun saat ini tidak menunjukkan pengaruh signifikan, karena ketidakstabilan harga di masa depan tetap bisa mengancam iklim Investasi.
Pengaruh Sektor Pertanian Pangan dan Hortikultura Terhadap Pertumbuhan Ekonomi di Sulawesi Utara Anissa Bilqis Cahyani, Anissa Bilqis Cahyani; Kimbal, Rahel W.; Rumagit, Merry C. N.
Jurnal Equilibrium Vol. 6 No. 1 (2025): Jurnal Equilibrium
Publisher : Program Studi Ilmu Ekonomi

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Abstract

Abstrak: Menurut Sebagai akibat dari pandemi COVID-19, pertumbuhan ekonomi Provinsi Sulawesi Utara mengalami fluktuasi dari tahun 2019 hingga 2023, menurut data dari Badan Pusat Statistik (BPS) menyebabkan kontraksi ekonomi sebesar -0,99% pada tahun 2020. Selain itu, dalam hal pertanian pangan dan hortikultura, hubungan antara pertumbuhan ekonomi dan sektor ini saling memengaruhi, seperti yang ditunjukkan oleh kontribusinya terhadap PDRB, penciptaan lapangan pekerjaan, dan struktur rantai pasokan ekonomi. Secara keseluruhan, sektor pertanian pangan dan hortikultura memainkan peran penting dalam mendorong pertumbuhan bisnis. Tujuan penelitian adalah sebagai berikut: 1) Mengkaji Mengkaji Pengaruh Sektor Pertanian dan Hortikultura Terhadap Pertumbuhan Ekonomi di Sulawesi Utara; Mengkaji Pengaruh Sektor Hortikultura dan Pertanian Terhadap Pertumbuhan Ekonomi di Sulawesi Utara; dan Mengkaji Pengaruh Sektor Hortikultura dan Pertanian Terhadap Pertumbuhan Ekonomi di Sulawesi Utara secara bersamaan. Data sekunder dari Badan Pusat Statistik (BPS) Sulut dari tahun 2019 hingga 2023 digunakan untuk penelitian kuantitatif ini. Dia mengumpulkan data melalui kepustakaan dan informasi. Sektor pertanian pangan (X1), sektor pertanian hortikultura (X2), dan pertumbuhan ekonomi (X3). Untuk data panel, analisis regresi digunakan. Penelitian ini menggunakan model pengaruh tetap. Hasilnya menunjukkan bahwa pertanian dan hortikultura memengaruhi pertumbuhan ekonomi Provinsi Sulawesi Utara secara parsial dan signifikan, serta secara bersamaan secara signifikan. Kata Kunci: Pertumbuhan Ekonomi, Sektor Pertanian Pangan, Sektor Pertanian Hortikultura Abstrack: Following a -0.99% economic contraction in 2020 due to the COVID-19 pandemic, North Sulawesi Province's economic growth has varied from 2019 to 2023, according to data from the Central Agency of Statistics (BPS). Furthermore, as evidenced by its contribution to GDP, employment creation, and the composition of the economic supply chain, horticulture and food crop agriculture have a mutually reinforcing relationship with economic growth. All things considered, the horticultural and food crop agriculture industries contribute significantly to economic expansion. 1) To examine the impact of the food crop agriculture sector on North Sulawesi's economic growth is one of the study's goals. 2) To examine how North Sulawesi's economic growth is impacted by the horticultural agriculture sector. 3) To examine how North Sulawesi's economic growth is impacted by the concurrent horticultural and food crop agriculture sectors. The North Sulawesi Central Agency of Statistics (BPS) provided secondary data for this quantitative study between 2019 and 2023. Documentation and literature are the methods used to obtain data. Economic growth (X3), the horticulture agriculture sector (X2), and the food crop agricultural sector (X1). Panel data regression analysis is the analysis technique employed. The Fixed Effect Model is the model used in this investigation. The findings demonstrated that the horticultural and food agricultural industries both concurrently had a major impact on North Sulawesi Province's economic growth and that they both had a favorable and significant impact. Keywords: Economic Growth, Food Crop Agriculture Sector, Horticulture Agriculture Sector
ANALIS FAKTOR-FAKTOR YANG MEMPEGARUHI TINGKAT PENGANGGURAN DI KABUPATEN MINAHASA: ANALIS FAKTOR-FAKTOR YANG MEMPEGARUHI TINGKAT PENGANGGURAN DI KABUPATEN MINAHASA Lumenta, Trivena; Rumagit, Merry C. N.; Manoppo, Viviane
Jurnal Equilibrium Vol. 6 No. 1 (2025): Jurnal Equilibrium
Publisher : Program Studi Ilmu Ekonomi

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Abstract

ABSTRAK Studi ini ditujukan untuk mengetahui variabel-variabel yang mempengaruhi tingkat pengangguran di Kabupaten Minahasa. Studi ini menggunakan pendekatan kuantitatif, yaitu penelitian dengan proses statistik untuk mengolah data dan mengenali variabel penelitian dengan menggunakan angka-angka untuk mengevaluasi suatu gagasan. Studi ini menggunakan data kuantitatif, yakni data yang dapat diukur atau dihitung secara langsung dan disajikan sebagai informasi atau justifikasi dalam bentuk angka. Temuan studi menunjukkan bahwa, selain mendorong lebih banyak orang untuk memasuki dunia kerja, upah yang rendah dapat menghalangi pengusaha untuk menambah tenaga kerja mereka jika biaya tenaga kerja menurun. Lebih jauh, HDI (Indeks Pembangunan Manusia): Tingkat kemiskinan juga tidak terpengaruh oleh HDI, yang memperhitungkan metrik seperti tingkat kesehatan dan pendidikan. Tingkat kemiskinan sering kali lebih tinggi di daerah dengan HDI rendah karena orang-orang yang tinggal di sana memiliki lebih sedikit keterampilan dan kualifikasi yang terkait dengan pekerjaan. Kata kunci : Upah, Indeks Pembangunan Manusia (IPM)
PENGARUH PENDAPATAN ASLI DAERAH DAN DANA ALOKASI UMUM TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI SULAWESI UTARA 2007-2021 sagala, Sastriana sagala; Rumagit, Merry C. N.; Malau, Natalia A.
Jurnal Equilibrium Vol. 6 No. 1 (2025): Jurnal Equilibrium
Publisher : Program Studi Ilmu Ekonomi

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh pendapatan asli daerah dan dana alokasi umum terhadap pertumbuhan ekonomi di Provinsi Sulawesi Utara. Menggunakan data sekunder pada rentang waktu antara tahun 2007 sampai 2021. Sumber informasi yang diambil dari badan pusat statistik dan karya ilmiah yang berhubungan dengan penelitian ini. Metode analisis yang di pakai adalah regresi berganda agar dapat mengetahui besarnya pengaruh variabel bebas terhadap variabel terikat. Hasil penelitian ini menunjukan pendapatan asli daerah (X1) berpengaruh negatif secara signifikan terhadap pertumbuhan ekonomi dan dana alokasi umum (X2) berpengaruh positif secara signifikan terhadap pertumbuhan ekonomi. Pendapatan asli daerah dan dana alokasi umum secara simultan mempengaruhi pertumbuhan ekonomi. Kata kunci : Pendapatan Asli Daerah, Dana Alokasi Umum, Pertumbuhan Ekonomi ABSTRACT This research aims to analyze the influence of local revenue and general allocation funds on economic growth in North Sulawesi Province. It uses secondary date from the period from between 2007 and 2021. The sources information are obtained from the central statistics agency and academic works related this research. The analysis method used is multiple regression to determine the magnitude of the effect of independent variables on the depedent variable. The results of this study indicate that local revenue (X1) has a significant negative impact on economic growth, while general allocation funds (X2) have a significant positive impact on economic growth. Both local Revenue and general allocation funds simultaneously affect economic growth. Keywords: Original Regional Revenue, General Allocation Fund, Economic Growth.
Strategi Pengembangan Kawasan Ekonomi Khusus (KEK) di Kota Bitung: Perspektif Sosial dan Ekonomi Rawung, Stanny Sicilia; Kumendong, Sharon Ribka Vivian Thealovely; Rumagit, Merry Christie Natalia; Montolalu, Vigilia Konda
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.780

Abstract

This study analyzes the role of SWOT analysis in improving the development of Special Economic Zones (SEZ) in Bitung City, conducted at the SEZ Administrator Office over three months. Primary data was collected through surveys, questionnaires, interviews, and documentation. In contrast, secondary data was obtained from relevant agencies such as the One-Stop Investment and Integrated Services Office (Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu or DPMPTSP). The respondents consisted of 42 individuals. SWOT analysis revealed that the SEZ’s development strategy falls within the first quadrant, indicating a favorable alignment of external opportunities and internal strengths, with an Internal Factor Analysis Summary (IFAS) score of 3.48 and an External Factor Analysis Summary (EFAS) score of 3.72. Key strategies for SEZ development include utilizing fisheries and coconut resources to improve production and quality; enhancing infrastructure, including transportation and fishing ports, to support efficient distribution; improving human resource skills; fostering collective commitment among stakeholders, including the government, business actors, and the community; and building partnerships between local businesses and foreign investors to facilitate technology and capital transfer.
ANALISIS KONTRIBUSI SEKTOR PERTANIAN TERHADAP PRODUK DOMESTIK REGIONAL BRUTO KABUPATEN MINAHASA Liow-Laloan, Vini; Rumagit, Merry C. N.; Sinolungan, Alzefin
Jurnal Equilibrium Vol. 4 No. 3 (2023): Jurnal Equilibrium
Publisher : Program Studi Ilmu Ekonomi

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Abstract

The purpose of the study is to estimate the Gross Regional Domestic Product (GRDP) contribution of the agriculture sector to Minahasa Regency over the last eight years (2015-2022). Utilizing secondary data from the Central Statistics Agency (BPS) of Minahasa Regency, the quantitative research methodology was applied. To gauge how much the agriculture sector affects GDP, contribution analysis is utilized. Additionally, this research analyzes the area economy using Location Quotient (LQ) Analysis techniques to pinpoint Base or Leading Sectors. This approach contrasts the economic contributions of various sectors and utilizes LQ criteria to categorize them as basic or non-base. The findings revealed that of the seven agricultural subsectors now in existence, the poultry farming sub-sector made one of the highest contributions to GDP notwithstanding variations. In this context, the Poultry Farming Subsector can be considered as a leading sector in the agricultural sector in Minahasa Regency. The use of the LQ method also provides an understanding of the Base or Featured Sector specialization level. By comparing LQ from different sectors, researchers can identify sectors that have an important role in the regional economy. This research provides a deeper understanding of the Contribution of the Agricultural Sector and the identification of Base Sectors in Minahasa Regency. The results of this research can be the basis for policy making and economic development strategies in the region.   
Co-Authors Aarti Sharma Aarti Sharma Alzefin Y.R.M Sinolungan Angelle, Antonette Anis Farzana Anis Sofea Anis Zuraya Anissa Bilqis Cahyani, Anissa Bilqis Cahyani Annaletchumi Annaletchumi Annaletchumi, Annaletchumi Annie Ke Ching Nik Antonette Angelle Arie Frits Kawulur Azman bin Bachotan Bian, Shiqi bin Bachotan, Azman Christovel Pelealu Daisy Mui Hung Kee Farzana, Anis Freddy S. Kawatu Freddy Semuel Kawatu Freddy Semuel Kawatu Gabriella Paendong Gaby Dainty Julliet Roring Inka Aanggreine Dapar Kee, Daisy Mui Hung Kumendong, Sharon Ribka Vivian Thealovely Lidia Gaghana Liow-Laloan, Vini Lumenta, Trivena Maindoka, Stevani Maramis, Akwila Priskila Montolalu, Vigilia Konda Natalia Artha Malau Natasya Sailentia Mareike Timbuleng Nathania Nathania Nathania Nathania, Nathania Ng Hee Song Nik, Annie Ke Ching Nova Ch. Mamuaya Olivia Lalamentik Pelealu, Christovel Pradipta Mandasari Parasan Rahel Kimbal Ramon Arthur Ferry Tumiwa Ratu, Yokaner Roring, Gaby sagala, Sastriana sagala Shiqi Bian Sofea, Anis Song, Ng Hee Stanny Sicilia Rawung Verenia, Verenia Viviane Manoppo Yokaner Ratu Zuraya, Anis