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The Effect of Brand And Price on Mineral Water Purchase Decision (The Study of Semongkat Brand Local Gallon Mineral Water in Sumbawa District) Indra Kusumawati
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.294 KB)

Abstract

Sumbawa Regency is a district in the Province of West Nusa Tenggara (NTB) Indonesia, where there are lots of local products, one of which is Semongkat Brand Gallon drinking water. Taken from natural springs from the mountains of Semongkat Tourism Village, Sumbawa Besar. The Objective is to significantly determine the effect of variables between brands and prices to the consumer’s decision in doing repurchased gallons of Semongkat mineral water in Sumbawa Regency. To find out which variables have the most significant influence on consumer decisions in repurchasing gallons of mineral water from the Semongkat brand in Sumbawa Regency, the type of research used is the associative one, which is a form of research aims to determine the relationship between two or more variables. This research builds a theory that can function to explain, predict and control a symptom. The population in this study are buyers (housewives) who make the decision to repurchase Semongkat brand mineral water products with the choice of gallon water. The sampling technique used was quota sampling technique based on certain considerations from the researcher (Djarwanto et.all, 1993:119) . For the number of population p is not known with certainty. The number of samples to be studied is 30 people. The variables of this research are the brand (X 1 ), the price is (X 2 ) and the purchase decision is (Y) and therefore, data collection method used should be the method of random sampling, While the data collection technique should use a questionnaire. The analytical tools used in this research are Multiple Linear Regression Test and Statistical Test. The findings of this study are partial and simultaneous findings. There is an influence between the variables brand, price, on the decision to purchase gallon water from the Semongkat brand in Sumbawa Regency .
The Role of Financial Institutions In Financial Inclusion in the Krupuk Industry SMEs The Karangmluwo Mangli Kaliwates Community, Jember Siti Masrohatin; Hikmatul Hasanah; Indra Kusumawati; Tri Kurniawati Retnaningsih
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 1 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.907 KB) | DOI: 10.24256/kharaj.v5i1.3641

Abstract

The objective of the financial inclusion program is to eliminate all forms of barriers to public access to the use of financial services supported by existing infrastructure. Thus the SMEs community will easily overcome the problem of lack of capital by getting easy financing services from banks, in this study conducted on the SMEs community in the Karangmluwo cracker industry. However, can the SMEs community of the Karangmluwo cracker industry as a whole be able to feel the benefits of the financial inclusion program? Until this research formulated the formulation of the problem: What is the role of financial institutions in financial inclusion in the Karangmluwo cracker industry SMEs?, what are the arguments of the Karangmluwo cracker industry community who are reluctant to collaborate with financial institutions? crackers Karangmluwo?. This study uses a descriptive qualitative approachand the results of research on several SMEs in the cracker industry of the Karangmluwo community, Mangli Kaliwates Jember, show that the benefits of the financial inclusion program are still not evenly distributed, it is proven that there are still Karangmluwo cracker industry communities who are reluctant to collaborate with financial institutions because of the complicated requirements and lack of socialization from the financial institutions. However, there are also some industrial communities in Karangmluwo who can benefit from this financial inclusion 
Effectiveness of Using Mobile Banking Indonesian Sharia Bank Indra Kusumawati
Al-Kharaj: Journal of Islamic Economic and Business Vol 3, No 2 (2021)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (621.28 KB) | DOI: 10.24256/kharaj.v3i2.3738

Abstract

Mobile banking is a service that enables bank customers to conduct financial transactions via their mobile phones or smartphones. Mobile banking services can be accessed through menus that are already accessible via smartphone applications that customers can download and install. This study intends to describe the effectiveness of mobile banking at Bank Syariah Indonesia KCP  Lombok.This study employs descriptive quantitative research with a population of all BSI KCP  Lombok customers using BSI mobile banking after the 2021 merger, totaling 15,400 customers, and a sample size of 99 respondents determined using the Slovin formula. Observation, questionnaires, and documentation of BSI KCP  Lombok customers who utilize BSI mobile banking were employed as research instruments. The sampling method is non-probability sampling, the data analysis method is descriptive analysis of effectiveness, and the data were processed with Microsoft Office Excel 2010 and the formula from Research and Development Dapdagri (Ministry of Home Affairs) to measure effectiveness. The findings of this study indicate that the impact of mobile banking on customer satisfaction at BSI KCP  Lombok bank achieves a high level of effectiveness, as measured by R&D Dapdagri's standard table.Based on the calculation results obtained from data analysis, the percentage of each indicator in this study is 88.09%; based on standard measures of effectiveness in accordance with the standards for measuring effectiveness according to Research and Development of Dapdagri, a very effective achievement level is obtained
Pengenalan Teknis Penggunaaan Software Turnitin Dan Mendeley Dekstop Untuk Meningkatkan Kualitas Karya Ilmiah Mahasiswa Baru Ikhfan Haris; Euis Kusumarini; Sri Florina Laurence Zagoto; Indra Kusumawati; Opan Arifudin
Journal Of Human And Education (JAHE) Vol. 3 No. 2 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i2.187

Abstract

Kegiatan PKM ini bertujuan untuk menjalankan salah satu dari tiga pilar pendidikan tinggi, dengan fokus pada pengenalan teknis penggunaan software turnitin dan mendeley. Tujuannya adalah untuk meningkatkan kualitas karya ilmiah mahasiswa, terutama yang baru bergabung. Dosen sering menghadapi kendala seperti masalah orisinalitas dan penyusunan referensi, yang merupakan masalah umum dalam lingkungan akademik karena kurangnya pemahaman tentang penggunaan alat bantu yang sebenarnya sangat membantu mengurangi permasalahan semacam itu. Oleh karena itu, diperlukan pendampingan, termasuk dalam penggunaan Aplikasi Turnitin dan Mendeley. Kegiatan ini diadakan secara tatap muka dan diikuti oleh 30 mahasiswa baru pada semester pertama. Hasil dari program pengabdian ini berhasil mencapai sasaran yang telah direncanakan. Pengenalan software turnitin dan mendeley yang dilakukan berhasil meningkatkan pemahaman tentang cara penggunaannya dalam penulisan karya ilmiah, ditunjukkan oleh peningkatan persentase peserta yang memahami materi tersebut, yaitu 57% memahami dan 47% sangat memahami.
ANALISIS PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP MINAT BELI SECARA BERULANG Mohammad Muslimin; Zainal Abidin; Toto Heru Dwihandoko; Indra Kusumawati; Roosganda Elizabeth
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11269

Abstract

Sebuah perusahaan disamping mempunyai pemasaran yang bagus, juga harus bisa memahami perilaku konsumen dari suatu pasar karena hal ini merupakan salah satu hal penting untuk dilakukan oleh produsen ataupun oleh suatu perusahaan yang menjalankan usaha- usaha pemasaran, karena dalam konsep pemasaran salah satu cara untuk mencapai tujuan perusahaan adalah dengan mengetahui apa kebutuhan dan keinginan konsumen secara lebih efisien dari para pesaing perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan promosi terhadap minat beli berulang. Populasi dan sampel dalam penelitian ini adalah masyarakat yang pernah berbelanja di Minimarket Alfamidi dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 180 responden dalam penelitian ini. Hasil penelitian menunjukkan bahwa kualitas produk dan promosi berpengaruh terhadap minat beli berulang. Kata Kunci: Minat Beli Berulang, Kualitas Produk, Promosi
ANALYSIS OF ENVIRONMENTAL ACCOUNTING ACTUALIZATION ON ENVIRONMENTAL COSTS AS AN EFFORT FOR SOCIAL RESPONSIBILITY AT PT. PN XIV SOUTH SULAWESI Andi Nurrahma Gaffar; Muhammad Ikram. S; Indra Kusumawati; Muh. Abdi Imam
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13096

Abstract

The objective of this study is to examine the Company's Environmental Accounting Actualization by identifying, acknowledging, quantifying, presenting, and reporting environmental expenses in financial statements. The study was carried out at PT. PN XIV South Sulawesi. This study employs primary qualitative data via interviews and secondary quantitative data derived from firm financial records. The findings indicate that corporations acknowledge the operational expenses associated with trash management (environmental costs) as a part of their production costs, taking into account that waste is generated as a by-product of the manufacturing process. Currently, there are no explicit regulations in accounting standards for the disclosure of environmental concerns in financial reports. Therefore, each firm has the freedom to apply its own policy in this regard.