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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal Mantik ILKOMNIKA: Journal of Computer Science and Applied Informatics Jurnal Vokasi Jurnal Informasi Sains dan Teknologi (ISAINTEK) Jurnal Inovasi Dan Pengabdian Kaa Mieera
Tri Bata Biru Saputri
Politeknik Negeri Fakfak
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Penerapan Strategi Branding dalam Pengembangan Usaha Mikro Aneka Keripik Mama Uni di Kabupaten Fakfak: The Implementation of Branding Strategies for Micro-Enterprise Development: A Case Study of Aneka Keripik Mama Uni in Fakfak Regency Nur Sakinah; Tri Bata Biru Saputri; Arga Ramadhana; Andi Roy
Jurnal Inovasi dan Pengabdian Kaa Mieera Vol. 4 No. 1 (2026): April: Jurnal Inovasi dan Pengabdian Kaa Mieera
Publisher : Politeknik Negeri Fakfak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60000/jipkam.v4i1.34

Abstract

According to Law No. 20 of 2008, micro enterprises in Indonesia are defined as businesses owned by individuals or sole proprietorships meeting specific asset and turnover criteria. Aneka Keripik Mama Uni, an micro enterprise that has operated for 10 years in Fakfak Regency, yet it still face challenges such as weak branding and limited distribution channels. This community service project aims to provide recommendations and implement effective branding strategies to support the partner's business development. The results demonstrate a significant branding transformation through the rebranding of the business to Camilan Baye. The strategy implementation encompasses the development of five core components: brand identity, brand image, brand personality, brand positioning, and brand elements. Specifically, the program produced modern and informative packaging designs for five product variants Garlic Peanuts, Hidden Peanuts, Fried Spicy Taro, Banana Chips, and Garlic Sticks complete with the Indonesian Halal logo, "100% Indonesia" labels, and clear contact information. Furthermore, marketing reach was expanded through Facebook social media optimization and the creation of offline promotional media in the form of standing banners. The implementation of this activity has successfully enhanced the partner's knowledge, skills, and capabilities in visual trend-based product design and marketing digitalization to support business sustainability in a competitive market.
Co-Authors Ahmidah, Soniaindah Andi Bulaeng Andi Roy Andi Roy Andrian, Pieter Angel, Angela Oudile Gracya Talla annisa, annsa rahma cahyani woretma Arga Ramadhana Fachruddin, Muh. Haerunnisa Haerunnisa Hasan Basri Lembang, Desi Lembang, Naomi Mifta Nurjana Rumatiga Mualo, Ardhyansyah Muh Fachruddin Muh. Fachruddin Muhammad Fachruddin, Muhammad Nur Sakinah Nur Sakinah Riyadh Arridha Rusliadi