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All Journal MANAJEMEN DEWANTARA Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Indonesia COMMUNITY : Jurnal Pengabdian Kepada Masyarakat KARYA: Jurnal Pengabdian Kepada Masyarakat Economic Reviews Journal PENA ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Nusantara Management of Education: Jurnal Manajemen Pendidikan Islam Jurnal Pengabdian Masyarakat Indonesia
Sugito Sugito
Department Of Management, Faculty Of Economics And Business, UPN “Veteran” Jawa Timur
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PERAN WEDDING ORGANIZER DALAM PENGELOLAAN TIM DAN PENGENALAN LAYANAN PADA ACARA NIKAH MASSAL Jein Eyllafan B Love; Sugito Sugito
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i1.9413

Abstract

Mass weddings are social events involving many couples from limited economic backgrounds, requiring professional event management. This community service project aims to analyze the role of wedding organizers in team management and service introduction strategies for mass weddings. The method used was a participatory approach involving the wedding organizer team, participants, and vendors through coordination stages, simulation practices, and technical briefing sessions. The results of the activity indicate that wedding organizers play a key role in organizing the event flow (rundown), managing human resources through a clear division of liaison officers (LOs), and serving as an effective communication link between participants and external parties, such as the registrar. Service introductions are conducted in an educational manner through quality direct assistance, which contributes to participant satisfaction and builds a positive image of the service provider. Structured team management has been proven to minimize technical obstacles and ensure that the marriage ceremony is carried out in accordance with applicable laws and administration. In conclusion, the role of wedding organizers is crucial in increasing the operational effectiveness of large-scale social events. Through this experience, the team can strengthen its professionalism and social contribution in supporting government programs to legalize community marriage. Thorough coordination and integration are key to creating a sustainable, sacred, and joyful moment for mass wedding participants. ABSTRAK Acara nikah massal merupakan kegiatan sosial yang melibatkan banyak pasangan dengan latar belakang keterbatasan ekonomi, sehingga memerlukan manajemen acara yang profesional. Pengabdian masyarakat ini bertujuan untuk menganalisis peran wedding organizer dalam pengelolaan tim dan strategi pengenalan layanan pada acara nikah massal. Metode yang digunakan adalah pendekatan partisipatif yang melibatkan tim wedding organizer, peserta, dan vendor melalui tahapan koordinasi, praktik simulasi, serta sesi briefing teknis. Hasil kegiatan menunjukkan bahwa wedding organizer berperan sebagai koordinator utama dalam mengatur alur acara (rundown), mengelola sumber daya manusia melalui pembagian divisi liaison officer (LO) yang jelas, dan menjadi penghubung komunikasi efektif antara peserta dengan pihak eksternal seperti penghulu. Pengenalan layanan dilakukan secara edukatif melalui kualitas pendampingan langsung, yang mampu menciptakan kepuasan peserta dan membangun citra positif perusahaan jasa tersebut. Pengelolaan tim yang terstruktur terbukti meminimalisir kendala teknis dan memastikan prosesi akad berjalan sesuai hukum serta administrasi yang berlaku. Kesimpulannya, peran wedding organizer sangat krusial dalam meningkatkan efektivitas operasional acara sosial berskala besar. Melalui pengalaman ini, tim dapat menguatkan profesionalisme dan kontribusi sosial dalam mendukung program pemerintah guna melegalkan pernikahan masyarakat. Integrasi koordinasi yang matang menjadi kunci utama dalam menciptakan momen bahagia yang sakral bagi para peserta nikah massal secara berkelanjutan.  
THE EFFECT OF WILLINGNESS TO CHANGE, JOB SATISFACTION, AND INTERHUMAN RELATIONS ON EMPLOYEE PERFORMANCE AT PT. LMN, PASURUAN REGENCY Orell Xalansa Ludbiyanto; Ika Korika Swasti; Sugito Sugito
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22169

Abstract

This study examines the influence of readiness for change, job satisfaction, and interpersonal relationships on employee performance at PT. LMN. A quantitative research design was employed, involving 128 employees as research respondents. Data were analyzed using linear regression to assess the relationships among the variables. The findings indicate that readiness for change, job satisfaction, and interpersonal relationships each have a positive and significant effect on employee performance. Employees who demonstrate greater adaptability to organizational changes tend to exhibit higher levels of productivity. Similarly, higher job satisfaction is associated with enhanced work engagement and performance outcomes. In addition, positive interpersonal relationships within the workplace contribute to improved performance through effective communication and social support. These results underscore the importance of fostering adaptability, maintaining employee satisfaction, and promoting healthy workplace relationships as key drivers of optimal organizational performance. Keywords: Willingness to Change; Job Satisfaction; Interhuman Relations; Employee Performance
Optimalisasi Kemampuan Creative Writing dalam Pengembangan Content Marketing sebagai Upaya Penguatan Branding Digital di PT Lima Benua Koneksindo Afrio Syahreza; Sugito Sugito
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 2 (2026): Edisi Mei - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i2.9166

Abstract

Perkembangan teknologi digital telah mendorong perusahaan untuk memanfaatkan media digital sebagai sarana pemasaran dan komunikasi dengan pelanggan. Salah satu strategi yang banyak digunakan adalah content marketing yang bertujuan menyampaikan informasi secara menarik, edukatif, dan relevan kepada target audiens. Kegiatan pengabdian ini dilaksanakan di PT Lima Benua Koneksindo dengan tujuan mendukung branding dan promosi produk teknologi informasi melalui pembuatan konten digital. Metode yang digunakan meliputi observasi kebutuhan perusahaan, perencanaan konten, pembuatan konten digital, pembuatan materi promosi visual, serta evaluasi hasil implementasi. Kegiatan yang dilakukan meliputi pembuatan konten pemasaran produk VCloudPoint, konten edukatif untuk KidiLabs, konten informatif pada akun media sosial Hidup Jadi Lebih Mudah, serta pembuatan poster promosi dan dukungan promosi langsung melalui kegiatan pameran. Hasil kegiatan menunjukkan bahwa content marketing dapat membantu perusahaan dalam menyampaikan informasi produk secara lebih menarik, meningkatkan konsistensi komunikasi merek, serta memperluas jangkauan promosi melalui media digital. Kegiatan ini juga memberikan kontribusi dalam memperkuat branding perusahaan dan meningkatkan kemampuan perusahaan dalam memanfaatkan media digital sebagai sarana pemasaran
Co-Authors Afrio Syahreza Aida Kurnia Sari Annisa Mumtaz Delly Nofiani Dhian Satria Yudha Kartika Dyah Nur Astutik Ersa Falevi Anggraini Fakhri Octavian Kusdardjanto Farraniza Artha Ridha Hayati, Kinanti Resmi Jein Eyllafan B Love Laodry Fat Dwi Prasetyo Leyla Garida Naribrata Muhammad Rafli Ferdiansyah Muhammad Zaki Zain Nabigus Thoriq Harasta Orell Xalansa Ludbiyanto Rima Dwi Fitrian Shally Urfa Ramadhania Supriyono Supriyono Swasti, Ika Korika Taufikurrahman Taufikurrahman