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All Journal MANAJEMEN DEWANTARA Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Indonesia COMMUNITY : Jurnal Pengabdian Kepada Masyarakat KARYA: Jurnal Pengabdian Kepada Masyarakat Economic Reviews Journal PENA ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Nusantara Management of Education: Jurnal Manajemen Pendidikan Islam Jurnal Pengabdian Masyarakat Indonesia
Sugito Sugito
Department Of Management, Faculty Of Economics And Business, UPN “Veteran” Jawa Timur
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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UPAYA PENGEMBANGAN DAN BRANDING DESA WISATA BERBASIS UMKM LOKAL DI DESA SUMBERMUJUR Aida Kurnia Sari; Farraniza Artha Ridha; Muhammad Zaki Zain; Muhammad Rafli Ferdiansyah; Laodry Fat Dwi Prasetyo; Sugito Sugito; Delly Nofiani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i2.5659

Abstract

Desa wisata dapat menjadi destinasi wisata yang ideal karena keunikan dan potensi UMKM lokalnya. Ada banyak destinasi wisata unik di dunia. Namun, banyak dari mereka hanya menampilkan budaya dan tradisi lokal. Desa Sumbermujur merupakan suatu desa dari Kecamatan Candipuro yang memiliki karakteristik yang memiliki daya tarik sehingga dijadikan sebagai desa wisata. Selain itu, UMKM lokal di Desa Sumbermujur ini ideal untuk dijadikan desa wisata karena keunikan produk lokalnya. Potensi UMKM lokal di Desa Sumbermujur menjadikan desa ini ideal untuk dijadikan desa wisata. Oleh karena itu, terciptanya desa wisata berbasis UMKM lokal di Desa Sumbermujur menjadi wadah untuk memasarkan produk lokal tersebut kepada dunia. Tujuan pengabdian ini adalah untuk mengembangkan potensi dalam desa wisata Sumbermujur melalui branding yang berbasis UMKM lokal. Metode penerapan yang dilakukan dalam pengabdian ini melalui bentuk kegiatan pengabdian, pelatihan dan evaluasi. Hasil yang didapatkan dari kegiatan pengabdian ini adalah brosur wisata, katalog, video YouTube, dan Tiktok sebagai sarana branding obyek wisata hutan bambu serta UMKM yang ada di Desa Sumbermujur, antara lain kopi Lereng Semeru, bengkel bambu, dan batik Bambu Mujur.
Upaya Peningkatan Angka Penjualan di Kelurahan Rungkut Menanggal melalui Program Pendampingan Digital Marketing UMKM Pengrajin Kain Batik Shally Urfa Ramadhania; Kinanti Resmi Hayati; Supriyono Supriyono; Sugito Sugito
Jurnal Pengabdian Masyarakat Indonesia Vol 2 No 5 (2022): JPMI - Oktober 2022
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.720

Abstract

Pemasaran digital saat ini memainkan peranan yang sangat penting. Hal ini membuka peluang bagi para UMKM untuk dapat mengembangkan dan meningkatkan eksistensinya dengan memanfaatkan sosial media sebagai sebuah medium dalam melaksanakan pemasaran produknya. Dalam jurnal ini mengkaji sebuah penelitian yang dilakukan oleh Kelompok 5 KKN-T MBKM yang bertujuan untuk meningkatkan angka penjualan pada UMKM batik "Andyni Collection" dengan melakukan pembaruan foto produk, pembaruan kemasan, hingga pembaruan akun Instagram. Metode yang digunakan adalah wawancara kepada pelaku UMKM Tas Batik “Andyni Collection” yang mana akan dilakukan sebuah perbandingan sebelum dan sesudah dilakukan pemasaran digital ini. Kemudian didapatlah hasil bahwa program pendampingan pemasaran digital UMKM Tas Batik “Andyni Collection” mampu meningkatkan angka penjualan dan kenaikan omset dibandingkan bulan sebelumnya.
GEBYAR UMKM DAN JALAN SEHAT SEBAGAI UPAYA PEMBERDAYAAN MASYARAKAT DAN BRANDING WISATA YONI GAMBAR DI DESA JAPANAN Rima Dwi Fitrian; Sugito Sugito; Dhian Satria Yudha Kartika
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jurnal ini memaparkan inovasi produk UMKM lokal yang ada di Desa Japanan dengan mengadakan gebyar UMKM dan acara jalan sehat. Penyelenggaraan kegiatan gebyar UMKM dan jalan sehat tentunya berpotensi menjadi jembatan bagi produk UMKM lokal untuk laku dengan pilihan produk yang lebih banyak dan membantu membangun silaturahmi masyarakat antar Dusun di Desa Japanan. Proses kegiatan pengabdian dilakukan menggunakan metode Participatory Rural Appraisal (PRA). Metode yang disampaikan ini sangat mengutamakan pada proses pendampingan yang menggandeng semua UMKM. Tujuan adanya kegiatan acara ini yang berlokasikan di kawasan situs wiasata yoni gambar yaitu membranding Yoni Gambar sebagai wisata budaya yang ada di Desa Japanan. Kegiatan tersebut merupakan sesuatu hal yang sangat bermanfaat untuk memperkenalkan objek wisata Yoni Gambar dan mempengaruhi peningkatan pendapatan asli daerah atau PAD bagi desa Japanan dan meningkatkan kesadaran Selain untuk mempromosikan objek wisata dan meningkatkan PAD, acara gebyar UMKM dan jalan sehat sendiri juga mendorong masyarakat untuk hidup sehat dengan mulai berolahraga ringan seperti jalan kaki.
Strategi Pemasaran Dan Promosi UMKM Barokah 717 Desa Ambulu Guna Memperluas Pangsa Pasar Ersa Falevi Anggraini; Sugito Sugito
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.322

Abstract

Product marketing and promotion is one alternative that can be done by MSMEs to expand their business in the market aspect. UMKM Barokah 717 is a business engaged in food production located in Ambulu Village, Sumberasih District, Probolinggo Regency. These MSMEs in the marketing stage are still doing around the environment with the word of mouth method and consumers from outside the city are still few. In this community service program using technology, product marketing and branding can be done with the help of social media in the current era. The research method is descriptive qualitative using observation and interview techniques in collecting research data. Based on the results of the study, MSMEs already have accounts but are rarely managed, there are product photos but do not attract out-of-town consumers, need to redesign logos, and make banners to promote the business
PROGRAM PEMBERIAN MAKANAN TAMBAHAN PUDING JAGUNG TERHADAP BALITA GIZI KURANG DI DESA KALIREJO Dyah Nur Astutik; Sugito Sugito; Taufikurrahman Taufikurrahman
PENA ABDIMAS : Jurnal Pengabdian Masyarakat Vol 4, No 2 (2023): Juli 2023
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/abdms.v4i2.3232

Abstract

Kasus stunting menjadi salah satu fokus pemerintah untuk dituntaskan di Indonesia. Status anak gizi buruk dan gizi kurang menjadi faktor yang dikaitkan dengan stunting, dimana anak stunting tidak mengkonsumsi gizi yang sesuai dengan standar dalam waktu tertentu. Pemberian Makanan Tambahan (PMT) menjadi salah satu solusi penuntasan kasus stunting di Indonesia. PMT berperan untuk mencukupi kebutuhan gizi pada anak gizi kurang maupun gizi buruk. Tujuan pelaksanaan pengabdian masyarakat melalui metode sosialisasi dan pemberian makanan tambahan berupa puding jagung untuk balita gizi kurang di Desa Kalirejo ini adalah membantu menurunkan angka stunting di Indonesia dan menciptakan orang tua yang berpengetahuan terhadap kebutuhan gizi balita. Peningkatan gizi melalui puding jagung dinilai efektif karena kandungan jagung baik untuk pertumbuhan dan kesehatan tubuh. Kegiatan pemberian makanan tambahan puding jagung diikuti oleh 8 balita yang terindikasi gizi kurang pada tanggal 27 Mei 2023 di Balai Desa Kalirejo, Kecamatan Dringu, Kabupaten Probolinggo. Hasil pelaksanaan kegiatan berdampak positif bagi orang tua sebagai bentuk pengetahuan tentang pentingnya pemenuhan gizi serta bagi balita gizi kurang yang diberikan puding jagung sebagai makanan tambahan.Kata Kunci  : Stunting, Pemberian Makanan Tambahan, Puding Jagung
ANALISIS PENGARUH KEPEMIMPINAN KEPALA SEKOLAH, SARANA DAN PRASARANA PENDIDIKAN TERHADAP KINERJA GURU DI SMPN 36 SURABAYA Dr. Drs. Sugito, M.M.
Management of Education: Jurnal Manajemen Pendidikan Islam Vol. 9 No. 1 (2023): Management of Education: Jurnal Manajemen Pendidikan Islam
Publisher : Fakultas Tarbiyah dan Keguruan UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/moe.v9i1.9256

Abstract

Analyzing the influence of principal leadership, educational facilities and infrastructure on teacher performance is very important because it can help improve the quality of education in an educational institution, namely improving teacher performance, increasing teacher motivation, improving the quality of education, determining the right policies and strategies, and strengthening the management of educational institutions.... This study aims to analyze the effect of principal leadership, educational facilities and infrastructure on teacher performance at SMPN 36 Surabaya. The research method used is a survey method using a questionnaire to collect data from respondents consisting of teachers at SMPN 36 Surabaya. The collected data were analyzed using simple linear regression analysis technique. The results showed that the principal's leadership, educational facilities, and educational infrastructure significantly affect teacher performance at SMPN 36 Surabaya. Principal leadership has a positive and significant effect on teacher performance, while educational facilities and educational infrastructure also have a positive and significant effect on teacher performance. Thus, it can be concluded that principal leadership, educational facilities, and educational infrastructure are important factors in improving teacher performance at SMPN 36 Surabaya.
Pelatihan dan Bimbingan Digital Marketing Bagi Pelaku UMKM di Kelurahan Kepanjen Lor Kota Blitar Nabigus Thoriq Harasta; Sugito Sugito
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i2.1898

Abstract

Food is a basic human need, therefore, the food industry is an industry that will always grow, at least following population growth. It is not surprising that the food industry, especially small-scale industries, has sprung up to meet this demand. As a form of community service, the East Java UPN "Veteran" KKN-T 26 group invites and educates the public to do entrepreneurship, especially digitally using social media by creating “Singkong Crispy” Training and Online Marketing programs. This program is an activity that aims to increase people's creativity in entrepreneurship. The target of this program is the surrounding community, especially the women of RT 01 RW 05 in the Kepanjenlor Village, Blitar City. The methods used in this program are lectures, demonstrations and practicum. The results of this activity participants can receive knowledge and can develop potential in entrepreneurship through “Singkong Crispy”.
Optimalisasi Content Marketing Melalui Video Interaktif Pada Platform E-commerce Untuk Meningkatkan Brand Activation Produk pada PT Lima Benua Koneksindo Leyla Garida Naribrata; Sugito Sugito
Economic Reviews Journal Vol. 5 No. 3 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i3.1181

Abstract

The intense competition in the e-commerce industry drives repeated exposure to homogeneous marketing content, triggering content fatigue and reducing consumer engagement. This study aims to analyze the optimization of content marketing through interactive video in increasing product brand activation at PT Lima Benua Koneksindo on e-commerce platforms. The research method applied is a causal quantitative approach. Sampling utilized a census technique (saturated sampling) by involving all internal employees of PT Lima Benua Koneksindo, totaling 20 respondents as expert practitioners who understand the company's business operations. Primary data were collected through structured questionnaires based on Google Forms, while data analysis used Simple Linear Regression techniques assisted by statistical software. The results showed that content marketing through interactive video has a positive and significant effect on product brand activation (t-count= 5.642; Sig. = 0.000 < 0.05). The Coefficient of Determination (R2) value of 0.639 indicates that interactive video can explain 63.9% of the variation in brand activation improvement. Interactivity elements such as shoppable tags, quizzes, and virtual feature simulations are proven effective in transforming passive viewers into active participants, extending page visit duration (dwell time), and bringing brand values to life in real-time. This study suggests management optimize investment in interactive visual production tools to maintain competitiveness in the digital market.
AN ANALYSIS ON EMPLOYEE PERFORMANCE IN THE TECHNICAL SERVICE DIVISION AT PT X Annisa Mumtaz; Sulastri Irbayuni; Sugito
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20662

Abstract

This study aims to analyze the effect of workload and communication on employee performance in the technical service division. Employee performance refers to the results achieved by individuals in carrying out their duties in accordance with the operational standards set by the company. The method used in this study employs a quantitative approach. The study population consists of 48 employees, using a saturated sampling technique where all employees are included as samples. The data collected is primary data, obtained through questionnaires and interviews, and the data is processed and analyzed using Partial Least Square (PLS). The results of the study indicate that workload contributes to employee performance, as does communication. This study is expected to provide benefits for companies to pay more attention to workload and communication to improve employee performance.
MENETAP ATAU PERGI? ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TURNOVER INTENTION KARYAWAN OUTSOURCING PRODUKSI PADA SALAH SATU PERUSAHAAN MANUFAKTUR DI KOTA GRESIK Fakhri Octavian Kusdardjanto; Sulastri Irbayuni; Sugito
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20663

Abstract

This study aims to analyze the effect of job insecurity and job satisfaction on turnover intention among outsourced employees in the production division of a manufacturing company in Gresik. High turnover intention is a serious problem for companies because it can disrupt operational stability. By understanding the triggering factors, companies are expected to be able to take strategic steps to retain their employees. This study employs a quantitative approach with an associative research design. Data was collected from 80 respondents, who are outsourced production employees at the company, through a questionnaire. Data analysis was conducted using the Smart Partial Least Squares (PLS) application. The results of this study indicate that job insecurity is the main factor driving employees to consider changing jobs. When employees feel a high level of uncertainty about the continuity of their jobs, they are more likely to seek employment opportunities elsewhere. Conversely, job satisfaction plays a crucial role in retaining employees. The higher the level of satisfaction employees feel toward their jobs, the stronger their commitment to remain with the company.
Co-Authors Afrio Syahreza Aida Kurnia Sari Annisa Mumtaz Delly Nofiani Dhian Satria Yudha Kartika Dyah Nur Astutik Ersa Falevi Anggraini Fakhri Octavian Kusdardjanto Farraniza Artha Ridha Hayati, Kinanti Resmi Jein Eyllafan B Love Laodry Fat Dwi Prasetyo Leyla Garida Naribrata Muhammad Rafli Ferdiansyah Muhammad Zaki Zain Nabigus Thoriq Harasta Orell Xalansa Ludbiyanto Rima Dwi Fitrian Shally Urfa Ramadhania Supriyono Supriyono Swasti, Ika Korika Taufikurrahman Taufikurrahman