Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Innovative: Journal Of Social Science Research Journal of Innovative and Creativity Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Kristin Lukitaningrum
Politeknik Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
ANALYSIS OF MARKETING STRATEGY IN DEALING WITH THE COVID-19 PANDEMIC: (Case Study In Gema Insani Publishing Company) Anita Rahmawati; Sri Isti Untari; Kristin Lukitaningrum
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.1846

Abstract

The year 2020 was shaken by the spread of the Covid-19 virus. The viral pandemic occurred has changed the way of life of the world, at least from a social and economic perspective. Predictions of a recession began to emerge as the economy weakened due to the spread of the virus forcing large parts of the population to be laid off. Many businesses experience losses and even go out of business, or at least experience a decline in profits (Brewer, 2020). The economic impact of this disaster is likely to continue for several years to come. Gema Insani is a publishing company in Depok which has been directly affected by the pandemic. A proper marketing strategy is needed so that even if there is a decline in the level of product sales, the decline is still under control or does not cause the company to go out of business. This study aims to analyze the marketing strategies that the Gema Insani company implemented during the pandemic. The research was conducted using qualitative methods and descriptive analysis. It can be concluded from the research results that the applied marketing strategy includes the marketing mix of product aspects, price, place, promotion, people, process and physical evidence. The most dominant aspect in dealing with and adapting to pandemic situation is  promotion aspect, that is by optimizing online marketing and product sales (digital marketing). By optimizing digital marketing, online product sales increased by 30%.
Tinjauan Kebersihan Makanan Dan Sanitasi Serta Kaitannya Terhadap Minat Pembeli (Studi Kasus Pedagang Kaki Lima Di Sekitar Lapangan Hizbul Wathon (HW) Beji Timur - Beji - Depok) Sri Isti Untari; Anita Rahmawati; Rahma Nur Praptiwi; Kristin Lukitaningrum; Maria Nino Istia
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1176

Abstract

Makanan memegang peranan penting dalam kehidupan manusia. Selain menyediakan zat-zat yang dibutuhkan untuk energi dan pertumbuhan, makanan juga menyediakan zat-zat yang dibutuhkan untuk menunjang kehidupan tubuh yang sehat. Oleh karena itu, untuk meningkatkan taraf hidup manusia diperlukan persediaan pangan yang cukup, baik dari segi kualitas maupun kuantitas. Dari segi kualitas, selain mengandung semua zat yang dibutuhkan tubuh, makanan juga harus memenuhi syarat keamanan. Keamanan pangan dapat dilihat dari aspek higiene dan sanitasi. Cara mengolah makanan, kebersihan penjamah makanan dan cara penyajian makanan merupakan bagian penting dalam pengelolaan makanan. Foodborne disease merupakan salah satu penyebab kesakitan dan kematian di Indonesia. Penelitian ini bertujuan untuk menganalisis perilaku pedagang dalam menjaga kebersihan dan sanitasi pedagang kaki lima yang menjajakan makanan di lapangan Hizbul Wathan (HW) yang terletak di kelurahan Beji Timur, kecamatan Beji, Depok serta kaitannya dengan respon dan minat beli pedagang. Komunitas. Dari hasil observasi, terdapat beberapa warung yang dalam proses memasaknya belum menerapkan kebersihan yang memadai yang berdampak pada ketidaknyamanan pengunjung untuk membeli jajanan di warung tersebut. Penelitian ini merupakan penelitian kualitatif dengan metode yang digunakan adalah observasi dan survey terhadap pedagang dan pembeli, serta studi literatur. Hasil penelitian menunjukkan bahwa 87% pembeli sangat memperhatikan kebersihan dan sanitasi makanan saat memilih makanan, sedangkan 72% pedagang masih memiliki kendala dalam memenuhi harapan pembeli/pelanggan.
Peningkatan Kapasitas UPPKA Subur melalui Pendampingan Pengembangan Branding Produk Kristin Lukitaningrum; Anita Rahmawati; Sri Isti Untari; Rahma Nur Praptiwi; Innas Rovino Katuruni; Tika Dwi Ariyanti; Genesa Vernanda
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7092

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas kelembagaan dan daya saing produk UPPKA (Usaha Peningkatan Pendapatan Keluarga Akseptor) Subur melalui pengembangan branding produk. Permasalahan yang dihadapi UPPKA Subur berupa kurangnya identitas merek serta strategi pemasaran yang kuat untuk produk yang dihasilkan. Melalui program pengabdian masyarakat ini, tim pengabdi akan melakukan kegiatan sosialisasi dan bimbingan teknis terkait pelatihan branding pembuatan logo, kemasan dan strategi promosi digital. Kegiatan pengabdian ini adalah untuk meningkatkan keterampilan dalam merancang logo, tabel produk, dan pengemasan yang inovatif. Pelaksanaan kegiatan ini meliputi pelatihan branding dan desain produk, praktik pembuatan branding produk dan pelatihan pemasaran. Rangkaian kegiatan ini dilaksanakan mulai bulan Juni sampai Oktober 2025. Hasil dari kegiatan pengabdian ini adalah tersedianya logo, label produk dan
LITERATURE REVIEW: THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR Anita Rahmawati; Sri Isti Untari; Kristin Lukitaningrum; Genesa Vernanda; Eva Fitria
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 1 (2026): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology has transformed conventional marketing communication patterns from conventional methods to a more interactive, social media-based approach. Social media marketing (SMM) has become one of the key strategies for companies in building relationships with consumers and influencing purchasing behavior. This study aims to examine the influence of social media marketing on consumer behavior through a literature review approach. The method used is a Systematic Literature Review (SLR), analyzing various accredited national journals and relevant international literature in the fields of digital marketing and consumer behavior. The findings indicate that social media marketing has a significant influence on consumer behavior through several key mechanisms, namely increased brand awareness, electronic word of mouth (e-WOM), and customer engagement. These three variables act as mediators that strengthen the relationship between social media marketing and consumer purchasing decisions. Furthermore, it was found that consumer behavior in the digital age is more complex as it is influenced by social interactions, digital content, and recommendations from other users on social media. This study concludes that social media marketing not only has a direct influence but also operates through psychological and social processes that shape consumer purchasing decisions. This study makes a theoretical contribution to the development of the digital marketing literature and offers practical implications for companies seeking to design more effective social media marketing strategies.
FROM HUMAN-CENTERED MANAGEMENT TO ALGORITHMIC GOVERNANCE: A CONCEPTUAL REVIEW OF MANAGEMENT TRANSFORMATION IN THE ARTIFICIAL INTELLIGENCE ERA Erlangga Rahimi; Umi Narimawati; Anita Rahmawati; Sri Isti Untari; Kristin Lukitaningrum
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 1 (2026): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21820206

Abstract

The rapid development of artificial intelligence is driving a fundamental transformation in management practices and paradigms, from a human-centered approach to algorithmic governance. This article aims to conceptually examine how this shift impacts decision-making, leadership roles, organizational governance, and ethical dimensions in the context of modern management. The research method used is a conceptual literature review by analyzing reputable international journal articles and key academic books discussing humanistic management, artificial intelligence, and algorithmic governance. The results of the study indicate that algorithmic governance offers increased efficiency, consistency, and analytical capacity for organizations, but also presents risks related to transparency, accountability, fairness, and the degradation of human considerations in decision-making. This article emphasizes that human-centered management and algorithmic governance are not mutually exclusive but can be integrated within a management framework that places humans as the ultimate supervisors and bearers of responsibility for algorithm-based decisions. The study's conclusions emphasize the importance of a responsible socio-technical and governance approach so that the use of artificial intelligence can strengthen, rather than replace, human values in management practices in the digital era.
Co-Authors Anita Rahmawati Erlangga Rahimi Eva Fitria Genesa Vernanda Innas Rovino Katuruni Maria Nino Istia Rahma Nur Praptiwi Sri Isti Untari Tika Dwi Ariyanti Umi Narimawati