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All Journal Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Soshum Insentif DIALEKTIKA Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Public Relations West Science Social and Humanities Studies Komunikan : Jurnal Komunikasi dan Dakwah
Ferra Martian
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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MOTIF DAN ORIENTASI POLITIK GENERASI MILENIAL PARTAI SOLIDARITAS INDONESIA Ferra Martian; Ahmad Nada K; Atie Rachmiatie
Dialektika Vol 7 No 2 (2020): September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32816/dialektika.v7i2.1731

Abstract

Generasi milenial dianggap apatis untuk berkiprah dalam dunia politik. Namun terdapat partai yang mewadahi sekelompok anak muda yaitu Partai Solidaritas Indonesia (PSI). Penelitian ini bertujuan untuk mengkaji motif dan orientasi politik generasi milenial dari PSI. Metode penelitian ini menggunakan pendekatan kualitatif dengan studi fenomenologi. Teknik pengumpulan data melalui wawancara mendalam dan dokumentasi. Hasil penelitian menunjukkan bahwa motif politik mereka dianggap sebagai kewajiban mendasar dan kebutuhan integral dalam kehidupannya. Anti korupsi dan anti intoleransi merupakan salah satu motif yang memotivasi mereka untuk terlibat dalam politik praktis dengan gaya baru milenial. Lima tahun PSI berdiri, membuat mereka yakin bahwa milenial saat ini mampu mendobrak antitesa dan pakem-pakem lama dari generasi sebelumnya (baby boomer generation). Politisi dari generasi milenial ini memegang teguh ideologi Pancasila dengan asas nasionalis, yang memiliki nilai dasar perjuangan kebajikan, keragaman, keterbukaan, dan meritokrasi.
Promosi Kesehatan dalam Bentuk Media Digital Campaign untuk Pencegahan Stunting Rachmiatie, Atie; Ravena, Dey; Kurniadi, Oji; Drajat, Mohamad Subur; Martian, Ferra
Jurnal Soshum Insentif Vol 6 No 2 (2023): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v6i2.1182

Abstract

Indonesia berada di puncak bonus demografi, maka kualitas sumber daya manusia menjadi tantangan besar. Berdasarkan World Population Review Oktober 2022, mengemukakan bahwa tingkat Intelegence Quotient orang Indonesia rata-rata 78,49% dan berada di peringkat 130 dari 199 negara di dunia serta urutan terakhir dari 10 negara ASEAN. Sejak tahun 2000–2010, lebih dari 30% anak balita Indoesia mengalami tengkes. Permasalahan tersebut ditemukan di Kecamatan Mangkubumi Kota Tasikmalaya. Secara umum, yang saling berkaitan dan mempengaruhi yaitu; Kemiskinan, Kebersihan, dan Stunting. PKM ini bertujuan membangun persepsi, pemahaman dan keterampilan para pemangku kepentingan dalam mencegah stunting dan cara-cara mengantisipasinya melalui strategi komunikasi kesehatan dalam bentuk digital media campaign. Maka, dibutuhkan content sehat dan manfaat bagi para content creator dan kecerdasan informasi bagi penerimannya, untuk menangkal hoaxs/propaganda, informasi menyesatkan tentang kesehatan. Hasil PKM menunjukkan diantaranya; terdapat peningkatan pengetahuan, pemahaman dan kesadaran dari para pemangku kepentingan yang relevan tentang perlunya koordinasi yang intens untuk pencegahan stunting.
Meaning Construction of Celebrities Popularity as a Political Commodity in Millenial Generation Ferra Martian; Alexandria Cempaka Harum
West Science Social and Humanities Studies Vol. 2 No. 08 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i08.1185

Abstract

This research uses a qualitative research and constructivist paradigm. Data collection technique using in-depth interviews with representatives of millennial political activists in Indonesia from PSI (Partai Solidaritas Indonesia). Research result shows meaning of politics according to PSI millennial generation politicians includes: life, self-awareness, basic obligations, benefiting people many, power, interests, collective work, policies binding, bringing change, bringing prosperity. The political meaning of these components are the internalization of those whoever been in apolitical thinking. There is further scrutiny regarding the progress of Indonesian celebrity politicians, who are considered to only be based on the aspect of being close to millennials but not touching conscience, people's beliefs and ethical principles. The involvement of millennial politicians is in practical politics including a form of self-actualization by participating fighting for anti-corruption and anti-intolerance, with enthusiasm Bhinneka Tunggal Ika includes: transparency, honesty, never giving up, breaking old standards, and competing skillfully so that you can showing pride in politics. Millennial politicians tried to attend with a new political spirit and style as a breakthrough and antithesis from baby boomer. On the other hand, society has not been fully touched by political literacy so it does not attach much importance to the vision and mission and background of politicians.
Konstruksi Nasionalisme Generasi Z di Era Media Digital dalam Membangun Ketahanan Informasional Martian, Ferra; Cempaka Harum, Alexandria; Aldama, Aldin; Febriana, Mesya; Pratama, Samiaji Bagja
Jurnal Riset Manajemen Komunikasi Volume 4, No. 2, Desember 2024, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v4i2.4399

Abstract

Penelitian ini akan mengkaji: “Bagaimana Konstruksi Nasionalisme Generasi Z di Era Digital dalam Membangun Ketahanan Informasional? Kegunaan penelitian ini menjadi referensi bagi partai politik, lembaga pendidikan, Kemendagri, Kemenkominfo untuk membuat kebijakan yang berkaitan dengan pembentukan ketahanan informasional pada Generasi Z. Metode penelitian yang digunakan adalah, mix method, yaitu menganalisis isi informasi tentang nasionalisme di media sosial, dan diperdalam melalui metode penelitian kualitatif. Penelitian bersifat interpretif dengan pendekatan etnografi untuk melihat nilai-nilai sosial dan kultural Generasi milenial tentang ekspresi “nasionalisme” mereka di media digital. Subjek penelitian ini adalah generasi Z dengan kategori mahasiswa PTN/PTS, kader partai, anggota ormas yang menggunakan media sosial Instagram dan TikTok yang dipilih secara purposif. Peneliti melakukan analisis dengan memakai teknik Analisis Media Siber (AMS), serta teknik triangulasi data sebagai tahap validasi data. Hasil penelitian ini mengemukakan bahwa representasi aktivis memahami nasionalisme dan cinta tanah air melalui konten media sosial masih berada di level pertengahan atau out set the box. Nasionalisme dimaknai hanya mencintai tanah air dengan mengikuti bela negara, program-program pemerintah di kampus, dan membela bangsa.
Silent Majority Mahasantri Cinta Quran Center Gen Z dalam Keputusan Politik Pemilu 2024 Fikriyah, Azizah Nur; Trapsila, Galuh Setiabudi; Afifa, Baiq Laura; Al Baihaqi, Zakka; Suryadi, Doddy; Martian, Ferra
Jurnal komunikan Vol. 4 No. 1 (2025): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v4i1.516

Abstract

Penelitian ini bertujuan untuk mengkaji fenomena "silent majority" di kalangan generasi Z, khususnya di antara mahasantri yang terlibat dalam aktivitas keagamaan di Cinta Quran Center, serta dampak mereka terhadap pilihan politik pada Pemilu 2024. Penelitian ini berfokus pada pola-pola dalam preferensi politik, faktor-faktor yang membentuk keputusan politik mereka, serta fungsi identitas keagamaan dalam pembentukan preferensi tersebut. Mahasantri di Cinta Quran Center mengeksplorasi politik melalui sudut pandang kesadaran politik Islam, yang disebut wa'yun siyasiy, sehingga pandangan politik mereka berbeda dari pola-pola politik praktis yang umumnya ada saat ini. Metodologi penelitian ini menggunakan pendekatan campuran, yaitu kombinasi antara metode kualitatif deskriptif dan kuantitatif, dengan melibatkan 43 mahasantri sebagai sampel. Diharapkan hasil penelitian ini dapat memperjelas kontribusi kelompok ini dalam dinamika politik di Indonesia.
Netizen dan Cancel Culture: Studi Komunikasi Dakwah Gus Miftah Setiawan, Rifki; Umami, Khairiza; Fadhilla, Ibnu; Maulidah, Mardhatillah; Suryadi, Doddy; Martian, Ferra
Jurnal komunikan Vol. 4 No. 1 (2025): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v4i1.509

Abstract

This study analyzes the case of Cancel Culture that previously occurred in the context of Gus Miftah's da'wah communication. Through this event, it can be seen how quickly a statement can go viral and trigger various public reactions. This case highlights the importance of communication ethics, especially for public figures like Gus Miftah. On the one hand, cancel culture can be a tool to encourage social change, but on the other hand, this phenomenon also has the potential to damage the reputation of individuals and hinder constructive dialogue. This study concludes that in the digital era, religious leaders need to be more careful in communicating, while people need to develop better digital literacy to respond to various information circulating. The case of Gus Miftah is a valuable lesson about the importance of maintaining communication ethics in the context of da'wah and social life.
Meaning Construction of Celebrities Popularity as a Political Commodity in Millenial Generation Martian, Ferra; Harum, Alexandria Cempaka
West Science Social and Humanities Studies Vol. 2 No. 08 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i08.1185

Abstract

This research uses a qualitative research and constructivist paradigm. Data collection technique using in-depth interviews with representatives of millennial political activists in Indonesia from PSI (Partai Solidaritas Indonesia). Research result shows meaning of politics according to PSI millennial generation politicians includes: life, self-awareness, basic obligations, benefiting people many, power, interests, collective work, policies binding, bringing change, bringing prosperity. The political meaning of these components are the internalization of those whoever been in apolitical thinking. There is further scrutiny regarding the progress of Indonesian celebrity politicians, who are considered to only be based on the aspect of being close to millennials but not touching conscience, people's beliefs and ethical principles. The involvement of millennial politicians is in practical politics including a form of self-actualization by participating fighting for anti-corruption and anti-intolerance, with enthusiasm Bhinneka Tunggal Ika includes: transparency, honesty, never giving up, breaking old standards, and competing skillfully so that you can showing pride in politics. Millennial politicians tried to attend with a new political spirit and style as a breakthrough and antithesis from baby boomer. On the other hand, society has not been fully touched by political literacy so it does not attach much importance to the vision and mission and background of politicians.
Reading buddy: the Indonesian gen Z and millennials bookstagram’s virtual communication practice Nabilla Anasty Fahzaria; Alexandria Cempaka Harum; Izni Nur Indrawati Maulani; Ferra Martian
Jurnal Studi Komunikasi Vol. 9 No. 1 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i1.8718

Abstract

Abstract Reading activities have shifted to social media platforms. Despite Indonesia having a low reading habit worldwide, it is expanding rapidly among millennial and Gen Z bookstagrammers. This study explores the meaning of ‘reading buddy’, motivations for engaging in virtual ‘reading buddy’ activities, emotional intimacy, habits and continuity of virtual communication with reading buddy partners. Using a cyberphenomenology approach, this study involved in-depth, semi-structured interviews with ten (10) Indonesian millennials and Z generation bookstagrammers by applying Barry Wellman's Networked Individualism Theory. This study's cyberphenomenology data analysis technique refers to the coding colour analysis procedure (CCAP). The study results show that a reading buddy is interpreted as a friend who reads books together, a sharing friend, and community outreach activities. It is known that the shift in social interaction from groups to individuals has opened up opportunities for virtual community bookstagrammers on Instagram to create interests that are appropriate for personal networks. In the reading buddy activities carried out, this is believed to enrich the reading experience while improving communication and literacy skills. Instagram is essential in positively impacting interpersonal relationships, personal development, and individual knowledge, especially among the younger generation who like to read books.
Add Yours: Millennial and Gen Z Cyberactivism on Instagram for #AllEyesOnRafah Ferra Martian; Nabilla Anasty Fahzaria; Safina Arina Faza; Nazwaluna Camisha Zakaria
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/v00nvq17

Abstract

Indonesia ranks fourth among Instagram users worldwide, with Generation Z and Millennials as dominant users. Instagram Stories, particularly the “Add Yours” feature, has become an important medium for self-expression and digital activism. The virality of the #AllEyesOnRafah campaign demonstrates how humanitarian issues can be expanded through simple digital participation mechanisms, while reflecting a shift in global solidarity to the visual and interactive realm. The objectives of this study include exploring the meaning of Palestine and genocide, the motives behind cyberactivism, and the typology of cyberactivism among Millennial and Generation Z Instagram users. This research uses a qualitative method with a cyber-phenomenological approach, which is constructed as an intrinsic case study in the Indonesian context to understand the experiences of Millennials and Gen Z in the campaign. Data were obtained through interviews with 15 informants, community observation, and a literature review. Analysis used the Color Coding Analysis Procedure (CCAP) to identify participating themes and motives. The findings indicate that for this generation, “Palestine” and “genocide” are interpreted as symbols of humanitarian crises and human rights violations. Motives for engagement primarily encourage empathy, moral obligation, a desire to raise awareness, and a sense of belonging in the digital community. The Add Yours feature facilitates a spectrum of interactions, from simple re-sharing to more powerful personal narratives. The findings of this study provide a theoretical contribution to the use of cyberphenomenology to understand the transition from symbolic to substantive digital advocacy, demonstrating how interactive features construct networked publics that demand global accountability.
Strategi Komunikasi Publik Digital BBB BPJS Kesehatan di Instagram Razzandra Irsyad Akbar; Ferra Martian
Bandung Conference Series: Public Relations 553-564
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.26161

Abstract

Abstract. The rapid growth of digital media has transformed public communication practices within government institutions. Social media is increasingly utilized not only as a channel for information dissemination but also as a platform for public education and engagement. This study examines the implementation of the Buka, Baca, dan Bagikan (BBB) culture as a digital public communication strategy employed by BPJS Kesehatan Bandung Branch through its Instagram account, @bpjscabangbandung. Using a qualitative approach with an embedded single-case study design, data were collected through in-depth interviews, digital observation, and document analysis. The findings reveal that BPJS Kesehatan Bandung Branch adopts a communication strategy characterized by visual appeal, human-centered messaging, interactivity, and audience participation. The BBB concept is implemented through three stages: attracting audience attention (Buka), facilitating understanding of information (Baca), and encouraging the dissemination of information (Bagikan). This strategy contributes to improving digital health literacy, enhancing public understanding of National Health Insurance (JKN) services, and strengthening participatory communication between public institutions and society. The study concludes that BBB can serve as an adaptive model of digital public communication for public service education in the social media era. Abstrak. Perkembangan media digital telah mengubah praktik komunikasi publik pada lembaga pemerintah. Media sosial kini dimanfaatkan tidak hanya sebagai sarana penyebaran informasi, tetapi juga sebagai ruang edukasi dan partisipasi masyarakat. Penelitian ini bertujuan menganalisis penerapan Budaya Buka, Baca, dan Bagikan (BBB) sebagai strategi komunikasi publik digital yang dilakukan BPJS Kesehatan Cabang Bandung melalui akun Instagram @bpjscabangbandung. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus tunggal terbenam (embedded single case study). Data diperoleh melalui wawancara mendalam, observasi digital, dan dokumentasi. Hasil penelitian menunjukkan bahwa BPJS Kesehatan Cabang Bandung menerapkan strategi komunikasi yang visual, humanis, interaktif, dan partisipatif. Konsep BBB diwujudkan melalui tiga tahapan, yaitu menarik perhatian audiens (Buka), membangun pemahaman pesan (Baca), dan mendorong penyebaran informasi oleh audiens (Bagikan). Strategi tersebut berkontribusi dalam meningkatkan literasi kesehatan digital, memperkuat pemahaman peserta Jaminan Kesehatan Nasional (JKN), serta membangun komunikasi publik yang lebih partisipatif. Penelitian ini menyimpulkan bahwa BBB dapat menjadi model komunikasi publik digital yang adaptif dalam mendukung edukasi layanan publik di era media sosial.
Co-Authors Afifa, Baiq Laura Ahmad Nada Kusnendar Al Baihaqi, Zakka Aldin Aldama Alexandria Cempaka Harum Atie Rachmiatie Dey Ravena Fadhilla, Ibnu Febriana, Mesya Fikriyah, Azizah Nur Firmansyah Imam Indratno Izni Nur Indrawati Maulani Maulidah, Mardhatillah Mohamad Subur Drajat Nabilla Anasty Fahzaria Nazwaluna Camisha Zakaria Nurrhisma Yuniar Oji Kurniadi Pratama, Samiaji Bagja Raditya Pratama Razzandra Irsyad Akbar Safina Arina Faza Setiawan, Rifki Suryadi, Doddy Trapsila, Galuh Setiabudi Umami, Khairiza Vermanda Maharani Sonya Yayu Hizza Anisa