Article Per Year (5 Year)
p-Index From 2020 - 2025
2.543
P-Index
This Author published in this journals
All Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Manajemen dan Kewirausahaan Balance : Jurnal Akuntansi dan Manajemen CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Populer: Jurnal Penelitian Mahasiswa Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal bintang manajemen WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) Journal of Islamic Economics and Finance Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Komarun Zaman
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Mahasiswa Manajemen dan Akuntansi

 1 
Pengaruh Rating dan Online Customer Review terhadap Keputusan Pembelian Skincare pada Aplikasi Marketplace Shopee di Surabaya Soviatun Lailih; Komarun Zaman; Nur Hidayah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5136

Abstract

In Indonesia, the growth of e-commerce, particularly in the skincare sector, is driven by advances in digital technology. Features such as ratings and online customer reviews have become important components in customer decisions about online shopping. The purpose of this study was to determine how ratings and online customer reviews influence people's decisions in Surabaya City to purchase facial care products through the Shopee application. The respondents in this study were 45 active Shopee customers who had purchased facial care products. Data were collected through a Likert-based questionnaire, and the SPSS program was used to analyze multiple linear regression. The results showed that the rating and online customer reviews variables had a significant influence simultaneously on purchasing decisions, but only online customer reviews had a significant influence partially. These results emphasize that informative and reliable review content is more important than rating value alone in building trust and influencing customer purchasing decisions.
Pengaruh Hubungan Tren TikTok terhadap Pembelian Produk Online di Bojonegoro Jihan Agusta Anis Vabella; Komarun Zaman; Aisyah Darti Megasari
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5139

Abstract

This study aims to analyze the influence of TikTok trends on online product purchases in Bojonegoro Regency. The background of this research is based on the phenomenon of increasing use of TikTok as a social media that not only functions as entertainment, but also as a means of product promotion that has an impact on consumer behavior. The method used is a quantitative approach with simple linear regression analysis. The research sample amounted to 44 respondents who were selected through purposive sampling techniques, with the criteria of active TikTok users who have made online product purchases in the last three months. Data collection was carried out through an online questionnaire using the Likert scale, and the research instruments have been tested for validity and reliability. The results of the analysis showed that the TikTok trend had a significant effect on the purchase of online products, with a determination coefficient value (R²) of 0.690. This means that TikTok trends are able to explain 69% of the variation in consumer purchase decisions. These findings support the Stimulus-Organism-Response (SOR) theory, which states that stimuli in the form of TikTok viral content can shape consumer perceptions and responses in the form of purchase decisions. This research provides practical implications for business people to utilize TikTok trends as an effective digital marketing strategy in increasing product sales online.
Co-Authors ABDUL HAMID Aisyah Darti Megasari Destrina Permata Sari Etty Widawati Ima Ismatul Khasanah Inayatul Firdausiyah, Nurcahyani Jeni Ayu Tria Praneta Jihan Agusta Anis Vabella Kurniawati - Mahmud Ismail Neny Haryuningtias Nur Aini Anisa Nur Hidayah Nur Jannah, Aysya Rokhmah Nuryadi Nuryadi Paryono Risky juliana Anggraini Rosalia Sukma Indayani Siti Romlah Soviatun Lailih Sri Wahyuni Syamsul Arifin Ulfa Dian Susanti Waloyo Waloyo