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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Sasando : Jurnal Bahasa, Sastra Indonesia, dan Pengajarannya Jurnal Teknologi Informasi dan Komunikasi Jurnal Ilmiah ASET Teknik: Jurnal Ilmu Teknik dan Informatika MANAJEMEN Jurnal Ekonomi Bisnis dan Akuntansi Dinamika Jurnal Manajemen Bisnis Kewirausahaan JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vivi Kumalasari, Vivi
Universitas Sains Dan Teknologi Komputer
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Pengaruh Promosi, Harga, dan Variasi Produk terhadap Keputusan Pembelian Konsumen pada Toko Retail Toserba Yogya Ketanggungan Khana Amelia; Vivi Kumalasari Subroto
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ecfzrk86

Abstract

Increasingly tight retail competition requires business actors to design effective marketing strategies to influence consumer purchasing decisions. Therefore, this study aims to analyze the influence of promotion, price, and product variety on consumer purchasing decisions at the Yogya Ketanggungan Department Store. This study uses a quantitative approach with a survey method of 100 respondents selected using a purposive sampling technique, with data collection through a Likert scale questionnaire and analysis using multiple linear regression with the help of SPSS. The results of the study indicate that simultaneously promotion, price, and product variety have a significant effect on purchasing decisions with a coefficient of determination (R²) of 0.854, which means that 85.4% of the variation in purchasing decisions can be explained by these three variables. Partially, price and product variety are proven to have a significant effect on purchasing decisions, while promotions do not show a significant effect. These findings indicate that local retail consumers tend to be more sensitive to price factors and product variety than promotional activities, so the implication is that retail business actors need to focus more on strategies for competitive pricing and providing a complete product variety to increase consumer purchasing decisions.
Analisis Pengaruh Strategi Pemasaran Terhadap Volume Penjualan pada UMKM Industri Bakery di Jawa Tengah Miftahurrohman Miftahurrohman; Vivi Kumalasari Subroto
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/6hrj2053

Abstract

The purpose of this study was to examine whether marketing strategy influences sales volume. The marketing strategy variables were product innovation, product quality, and promotion. The study used an associative quantitative approach, with 93 respondents from MSMEs in the bakery industry in Central Java serving as the sample. Data were collected through a questionnaire distributed to respondents using a Likert scale. Data analysis was performed using the Smart PLS application. The data analysis showed a significant relationship between product innovation and sales volume. However, the other variables, product quality and promotion, showed no relationship between product quality and sales volume, and no relationship between promotion and sales volume.
Implementasi Sistem Akuntansi Penggajian untuk Efektivitas Pengendalian Internal dan Manajemen SDM KSP Bangkit Usaha Mandiri Pamriyan Sukemi Kamto Sudibyo; Eni Endaryati; Vivi Kumalasari Subroto; Sri Wahyuning; Erlinda Sahda Nurmala
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/srtppv22

Abstract

This study aims to analyze and implement a payroll management accounting system to improve the effectiveness of internal control and human resource management at KSP Bangkit Usaha Mandiri Pamriyan. The problem faced is that the payroll process is still manual and not yet integrated, potentially leading to recording errors, delays in data processing, and a lack of information transparency. The research method used is Research and Development (R&D), with the stages of problem identification, data collection through interviews, observations, and literature review, system design, validation, and system testing. The results show that the implementation of a payroll management accounting system can improve the efficiency and accuracy of payroll data processing. The system also contributes to strengthening internal control through increased transparency and ease of monitoring. In human resource management, this system helps provide more accurate information as a basis for decision-making regarding employee management. Thus, the implementation of a payroll management accounting system has been proven to improve the effectiveness of internal control and support more optimal human resource management.
Co-Authors Aftuqa Sholikatur Rohmania Agus Priyadi Arga adriansah Ayu Miranti Kusumaningrum Bambang Widjanarko Susilo Benny Cuaca Danang, Danang Delinda Dalis Yuliani Edy Susanto ENI ENDARYATI Eni Endaryati Erlinda Sahda Nurmala Febryantahanuji Febryantahanuji Galuh Aditya Galuh Aninditiyah Gunawan Wibisono Haryo Kusomo Kasih Purwantini Khana Amelia Kusumajaya, Robby Andika Melina Sari Miftahurrohman Nanik Qosidah Nur Rokhman Rezky Eko Prasetyo Setiawan Setiawan Setiawan Setiawan SITI KHOLIFAH Sri Wahyuning Sri Wahyuning Sugiarto Sugiarto Sukemi Kamto Sudibyo Suprapti Zahra Dinul Khaq Zarah Dinul Khaq