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All Journal Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Besaung : Jurnal Seni Desain dan Budaya Jurnal Teknologi Dan Sistem Informasi Bisnis Narada : Jurnal Desain dan Seni Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Rupa Matra : Media Seni, Komunikasi Visual, Desain Grafis Dan Multimedia Jurnal Logistica Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat
Ria Sapitri
Institut Teknologi Batam
Arts Humanities Astronomy Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Social Sciences Other

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Journal : Narada : Jurnal Desain dan Seni

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SEMIOTIKA ROLAND BARTHES DALAM IKLAN RINSO ‘YUK MULAI BIJAK PLASTIK!’ Mukhsin Patriansah; Ria Sapitri; Didiek Prasetya
Narada : Jurnal Desain dan Seni Vol 9, No 3 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2022.v9.i3.004

Abstract

The problem of plastic waste is a very complicated problem faced by this nation, the low level of public awareness in using and managing plastic waste is the main trigger for natural and environmental damage. Nature is a very good playground for children, they can freely explore. If nature is not maintained then the next generation can no longer feel the beauty of nature. Realizing this problem, Rinso campaigned for a 'Let's Start Wise Plastic' campaign in collaboration with Word Clean-up Day (WCD) as a real step to invite the public to increase their awareness of the problem of plastic waste. The study of verbal and visual messages in this study, the author uses Roland Barthes' Semiotic theory which aims to see the coding system and layers of denotative and connotative signs in Rinso's advertising campaign 'Yuk Start Bijak Plastik'.
Co-Authors Andrean Sebastyan Helmi Aravik, Havis Cut Annisa Novianti Didiek Prasetya Didiek Prasetya Dinda Okta Dwiyanti Ridwan Gucci Husni Mubarat Muhammad Adi Sukma Nalendra Muhammad Adi Sukma Nalendra Mukhsin Patriansah Mukhsin Patriansah Mukhsin Patriansah Mukhsin Patriansyah Rini Amadia Vanessa Yohealyn Himelia Dwi