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Sutawi Sutawi
Staf Pengajar Program Studi Magister Agribisnis Program Pascasarjana Universitas Muhammadiyah Malang
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Analisis Pemasaran Jeruk Siam di Desa Poncokusumo Kabupaten Malang Sintia, Bella; Widodo, Wahyu; Sutawi, Sutawi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12340

Abstract

Siamese oranges are one of the horticultural crops that have a myriad of advantages that have business opportunities. The objectives of this study are 1. to determine the marketing channel of chayote in Poncokusumo from farmers to retailers, 2. to identify the amount of production costs, marketing margins, marketing profits, farmer share, marketing efficiency of chayote in Poncokususmo. This research was conducted in Poncokusumo Village, Poncokusumo District, Malang Regency in July 2023. Data analysis used in this study is quantitative descriptive analysis. The results of research on the marketing channel of siam oranges in Poncokusuma village there are 2 channels, namely Channel I: Farmers - Middlemen - Wholesalers - Retailers - Consumers and Channel II: Farmers - Wholesalers - Retailers - Consumers. The highest average income is Rp.653,437,074, R/C ratio 11.5 with production of 47,708 Kg/Ha. Marketing efficiency of channel II is 7% very efficient. The conclusion is that shorter marketing channels result in smaller marketing margins, more efficient marketing costs, and farmers receive higher selling prices.
Analisis Perilaku Konsumen Tanaman Anggrek Di Kota Batu Anggraeni, Nova; Harini, Noor; Sutawi, Sutawi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 1 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.01.19

Abstract

Penelitian ini dilakukan untuk mendapatkan informasi perilaku konsumen tanaman anggrek, mengetahui jenis anggrek yang paling banyak disukai konsumen dan mengetahui faktor-faktor yang mempengaruhi perilaku konsumen dalam membeli tanaman anggrek di Kota Batu. Metode penelitian yang digunakan deskriptif kuantitatif dan penarikan sampel menggunakan Accidental Sampling Non-Probability. Data primer didapatkan melalui penyebaran kuesioner pada pembeli tanaman anggrek di Kota Batu sebanyak 50 dan data sekunder diperoleh dari studi literatur terbaru yang berkaitan dengan penelitian dari berbagai sumber terkait terpercaya. Analisis data menggunakan metode deskriptif kuantitatif, skala likert’s, uji validitas dan uji reabilitas.Hasil penelitian diperoleh konsumen anggrek terbanyak berjenis kelamin perempuan, usia dibawah 40 tahun dan tingkat pendapatan 3.100.000-5.000.000 rupiah. Jenis anggrek dendrobium yang paling disukai. Faktor yang mempengaruhi perilaku konsumen adalah faktor psikologis, sosial dan pribadi.Kata Kunci: : Perilaku Konsumen, Anggrek, Kota Batu
Co-Authors Ahmad Wahyudi Ahsanul In'am Daroe Iswatiningsih Dhaniel Syam Endang Sri Hartati Faturohman . Faturohman ., Faturohman H.M Agus Krisno H.M Agus Krisno, H.M Agus Hendrianingsih, L. Imbang Dwi Rahayu In'am, Ahsanul Ir. Endang Sri Hartatie, MP, Ir. Endang Sri Hartatie, MP,, Ir. Endang Jabal Tarik Jabal Tarik Ibrahim Jabal Tarik, Jabal Jayus Jayus Noor Harini Nova Anggraeni Rifan Hariri Robi, Mohammad Wildanir Sintia, Bella Wahyu Widodo