Article Per Year (5 Year)
p-Index From 2021 - 2026
3.384
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi : Journal of Economic Proceeding SENDI_U Jurnal Pengabdian Masyarakat AbdiMas NUSANTARA : Jurnal Ilmu Pengetahuan Sosial MABIS: Manajemen dan Bisnis MBIA ETNOREFLIKA: Jurnal Sosial dan Budaya BUDGETING : Journal of Business, Management and Accounting Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Ekonomika Dan Bisnis Economic Reviews Journal Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) International Journal of Economics (IJEC) Jurnal Ekonomika Manajemen Dan Bisnis Moneter : Jurnal Keuangan dan Perbankan APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora ELIGIBLE : Journal of Social Sciences House of Management and Business Journal Jurnal Manajemen Bisnis Sasambo: Jurnal Abdimas (Journal of Community Service) As-Syirkah: Islamic Economic & Financial Journal
Ari Anggarani Winadi Prasetyoning Tyas
Universitas Esa Unggul
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 30 Documents
Search

 1   2   3 
Gambaran Peran Kewirausahaan dalam Meningkatkan Perekonomian Masyarakat Rizqia, Yusri Nela; Fernando, Fernando; Saputra, Hansen; Prasetyoning Tyas, Ari Anggarani Winadi
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 3 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/3e5syy98

Abstract

Entrepreneurship plays a crucial role in improving societal welfare, particularly in developing countries like Indonesia, which continues to face economic challenges such as unemployment, poverty, social inequality, and low productivity. Through entrepreneurship, individuals are encouraged to be creative, innovative, and willing to take risks, enabling them to create new jobs and reduce unemployment rates. The roles of entrepreneurship include stimulating economic growth, increasing state revenue through taxation, fostering social change, creating diverse business opportunities, reducing economic disparities, enhancing productivity, and strengthening national economic development. Entrepreneurs also integrate production factors such as capital, skills, labor, and natural resources to generate greater economic value. Therefore, fostering entrepreneurship is essential as a sustainable economic development strategy to achieve better welfare for Indonesian society.
Pengaruh Work Environment dan Perceived Organizational Support Terhadap Work Engagement Dimediasi oleh Self-Efficacy Socha Safira, Astri; Prasetyoning Tyas, Ari Anggarani Winadi
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.938

Abstract

The increasing complexity and dynamics of work within government institutions can affect employees’ engagement with the organization. Therefore, it is essential for institutions to understand the role of the work environment and perceived organizational support in fostering strong work engagement and enhancing employees’ self-confidence. This study aims to examine the influence of work environment and perceived organizational support on work engagement, with self-efficacy as a mediating variable among civil servants at Bappeda DKI Jakarta. The research employed a quantitative approach by distributing questionnaires to 69 employees selected through a saturated sampling technique/census. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show that the work environment positively influences self-efficacy, perceived organizational support positively affects self-efficacy, the work environment positively influences work engagement, perceived organizational support positively affects work engagement, and self-efficacy has a positive effect on work engagement. Furthermore, self-efficacy mediates the influence of both the work environment and perceived organizational support on work engagement. The study recommends that management enhance workplace comfort, encourage supportive communication from supervisors, and provide discussion and guidance when employees face new tasks. This research also contributes to the development of human resource policies, particularly in strengthening employee engagement in the public sector.
PERAN BRAND IMAGE MEMEDIASI PERCEIVED QUALITY DAN SOCIAL MEDIA TERHADAP PURCHASE INTENTION Winadi Prasetyoning Tyas, Ari Anggarani; Billyyando, Billy
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v28i1.245

Abstract

In the midst of intense competition in the fashion industry, companies are required to understand factors influencing consumer purchase intention. Brand image is not formed directly but is influenced by perceived quality and social media marketing. This study aims to determine the effect of perceived quality and social media marketing on purchase intention with brand image as a mediating variable in the fashion industry. The study uses a quantitative approach by distributing questionnaires to 110 prospective Uniqlo buyers in Bekasi, referring to Hair's minimum sample rule (number of statements x 5). Data analysis uses Structural Equation Modeling Partial Least Square (SEM-PLS). Results show that perceived quality does not form brand image but directly drives purchase interest through rational evaluation of product quality. Social media marketing effectively builds brand image through visual content and digital interaction, but does not directly trigger purchases because young consumers are more critical of promotions. Brand image becomes a strong driving factor for purchase intention through emotional connections and social identity. Brand image mediates the influence of social media marketing on purchase intention, but does not mediate the perceived quality-purchase intention relationship. Perceived quality and social media marketing have different influence paths. Fashion companies need to develop integrated strategies that combine direct product quality communication with brand image building through social media.
PERAN BRAND TRUST DALAM MEMEDIASI BRAND AMBASSADOR DAN SOCIAL MEDIA MARKETING TERHADAP PURCHASE DECISION PADA FANS NCT DREAM Winadi Prasetyoning Tyas, Ari Anggarani; Atalie, Alana Alysia
House of Management and Business (HOMBIS) Journal Vol 4, No 2 (2025): HOUSE OF MANAGEMENT AND BUSINESS (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v4i2.1865

Abstract

This study aims to analyze the influence of brand ambassador and social media marketing on purchase decision with brand trust as a mediating variable among TosTos consumers who are fans of NCT Dream in Bekasi. A quantitative approach was employed using a survey method involving 130 respondents, and data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results reveal that brand ambassador has a positive effect on purchase decision but no significant effect on brand trust. Social media marketing positively affects brand trust but does not have a direct effect on purchase decision. Furthermore, brand trust fully mediates the relationship between social media marketing and purchase decision, but does not mediate the relationship between brand ambassador and purchase decision. This study contributes theoretically to the development of the Stimulus-Organism-Response (S-O-R) model by demonstrating that brand trust as an internal process (organism) plays an important role in bridging the influence of digital stimuli on purchasing behavior. Practically, the results of this study can provide an initial overview for companies in designing digital marketing communication strategies that are more focused on building consumer trust
PERAN BRAND IMAGE DALAM MEMEDIASI KUALITAS PRODUK , IKLAN TERHADAP MINAT BELI ULANG Indrawan, Yoga; Winadi Prasetyoning Tyas, Ari Anggarani
Jurnal Ekonomi : Journal of Economic Vol 16, No 02 (2025): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v16i02.9661

Abstract

Product Quality, Advertising, and Repurchase Interest in Aqua Bottled Drinking Water (AMDK) Products In this study, we will investigate and test brand image as an exogenous variable, which acts as a mediating variable, and repurchase intention as an endogenous variable. This research is aimed at customers in the Rawa Buaya area who purchase and consume bottled mineral water (AMDK). This research was driven by increasingly advanced developments and the community's need for drinking water which is very important. As a result, aspects of product quality and advertising that affect brand image are determining factors in consumer decisions to repurchase or not. Factors that need to be considered related to bottled mineral water (AMDK) in the Rawa Buaya area include product quality, advertising, brand image. This research involved 120 respondents who were selected through the Non Probabality Sampling strategy to examine the relationship between factors of repurchase intention. To examine the direct and backward relationship between the different factors, a structural equation modeling (SEM) technique with partial least squares (PLS) was used. The consequences of this study indicate that (1) there is no direct effect between Product Quality and Repurchase Intention, (2) there is a very large direct impact between Advertising Purpose and Repurchase, (3) there is a direct influence effect between brand image and Purchase Expectations Again, (4) there is an influence between product quality and brand image, (5) there is a significant direct relationship between advertising and brand image, (6) there is an influence between product quality through brand image on repurchase intention, (7) there is influence between advertising through brand image on Repurchase Intention.
The Influence of Product Quality, Service Quality, Consumer Trust and Consumer Satisfaction on Consumer Loyalty Gunawan, Richo; Prasetyoning Tyas, Ari Anggarani Winadi
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1756

Abstract

This study investigates the effects of product quality, service quality, and consumer trust on consumer loyalty to Mills Sport products, both directly and indirectly through consumer satisfaction. The research is motivated by unstable loyalty among Mills Sport consumers in West Jakarta, despite repeated purchases, which raises questions about which drivers are most critical for sustaining long‑term relationships. A quantitative survey was conducted using purposive sampling of 155 Mills Sport consumers who had purchased Mills Sport products at least twice and were at least 18 years old. Data were collected via a structured Likert‑scale questionnaire and analysed using Partial Least Squares Structural Equation Modeling (PLS‑SEM). The findings show that product quality does not significantly affect consumer satisfaction or consumer loyalty, either directly or through satisfaction. In contrast, service quality and consumer trust have significant positive effects on both satisfaction and loyalty, and consumer satisfaction significantly reinforces loyalty. Furthermore, consumer satisfaction mediates the effects of service quality and consumer trust on loyalty, but does not mediate the effect of product quality. The results highlight the central role of service quality, trust, and satisfaction in building loyalty, and suggest that Mills Sport should prioritise relational and experiential aspects over product attributes alone.
The Role of Brand Satisfaction in Mediating the Effect of Brand Experience and Brand Image on Brand Loyalty Winadi Prasetyoning Tyas, Ari Anggarani; Bagastoro Sulistyo, Irvan
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 3 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasingly fierce competition in the smartphone industry requires companies to build brand loyalty through strong brand experience and brand image. This study aims to determine the influence of brand experience and brand image on brand loyalty with brand satisfaction as a mediator among iPhone users. This study uses a quantitative approach with a survey method, distributing questionnaires to 145 iPhone users in Jakarta and Bekasi. The sample size of 145 respondents is based on the minimum sample size rule proposed by Hair, which states that the minimum sample size is calculated as the number of questionnaire items multiplied by 5. Data analysis was conducted using the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The results indicate that brand experience and brand image have a positive and significant effect on brand loyalty, but brand satisfaction does not significantly influence brand loyalty and does not mediate the relationship between brand experience and brand image on brand loyalty. These findings indicate that iPhone users' loyalty is more influenced by direct experience and perception of the brand, rather than emotional satisfaction alone. Therefore, companies need to maintain the quality of brand experience and strengthen an exclusive and innovative brand image to sustainably enhance consumer loyalty, particularly among the Gen Z and millennial segments, who constitute the majority of users.
Makna Pelatihan Lintas Budaya bagi Expatriate: Sebuah Studi Fenomenologis di Asia Tenggara Muhonis, Daniel Ananda; Tejo, Bryan Edward; Prasetyoning Tyas, Ari Anggarani Winadi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.3947

Abstract

In the era of globalization, multinational companies increasingly rely on expatriate assignments to support the success of international business operations. However, differences in values, norms, and cross-cultural communication patterns often pose significant challenges that affect expatriates’ adaptation processes and job performance in host countries, making cross-cultural training an important strategy in international human resource management. This study aims to gain an in-depth understanding of how expatriates interpret their experiences of participating in cross-cultural training and how such training influences their adaptation processes and performance in international business environments. This study employs a qualitative approach with a phenomenological study design. The research subjects are expatriates working in multinational companies in Southeast Asia, particularly in Indonesia, Malaysia, and Singapore, selected through purposive sampling. Data were collected through in-depth interviews and analyzed using thematic analysis to identify patterns of meaning related to cross-cultural training experiences, adaptation processes, cross-cultural communication challenges, and perceptions of job performance. The findings indicate that cross-cultural training is perceived as an essential process that helps expatriates understand local values and norms, enhance cultural sensitivity, improve cross-cultural communication skills, and strengthen self-confidence in carrying out professional tasks. These findings confirm the strategic importance of cross-cultural training in supporting successful expatriate adaptation and improved performance, and therefore highlight the need for its systematic integration into international human resource management policies.
Analisis Praktik International Human Resource Management dan Global Talent Management dalam Mendorong Kinerja Organisasi Berkelanjutan pada Perusahaan Multinasional Ramadhan, Muhammad Sahrul; Nanda, Bintang Restu; Prasetyoning Tyas, Ari Anggarani Winadi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4120

Abstract

This context necessitates a critical reassessment of International Human Resource Management (IHRM) and Global Talent Management (GTM) practices to sustain employee engagement and long-term organizational performance—especially in emerging markets like Indonesia, where glocal (global-local) tensions shape HR dynamics. This study aims to analyze how IHRM and GTM strategies contribute to enhancing employee engagement and sustainable organizational performance in MNCs. Using a qualitative approach with a descriptive-analytical design, this research employs library research. The population comprises peer-reviewed academic literature; the sample consists of 10 purposively selected journal articles (2018–2025). Data were collected via documentation and systematic keyword searches (e.g., “Global Talent Management”, “Employee Engagement”) across academic databases (Emerald, Springer, ProQuest, MDPI). Sources include scholarly journals, research reports, and case studies of MNCs in Indonesia. Data analysis applied content and thematic analysis through three stages: data reduction, thematic categorization, and conclusion drawing. The findings reveal three core pillars: (1) digital transformation as a strategic enabler for talent management, (2) glocal strategy integration balancing global standards and local adaptation, and (3) language competence (particularly English) as essential career capital. Furthermore, human-centric HR practices and inclusive employee voice mechanisms significantly strengthen emotional, cognitive, and behavioral engagement. The study implies that MNCs should adopt adaptive IHRM frameworks that harmonize global cohesion, cultural sensitivity, and ethical digital integration key for talent retention, organizational resilience, and sustainable competitiveness in volatile global markets.
Customer Satisfaction Linking Product Diversity and Service Quality to Repurchase Intention in Retail Ramadhon, Luthfi; Winadi Prasetyoning Tyas, Ari Anggarani
APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Vol. 4 No. 4 (2025): APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Publisher : Lembaga Junal dan Publikasi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/aplikatif.v4i4.758

Abstract

This study investigates the influence of product diversity and service quality on repurchase intention in a modern retail context, with customer satisfaction positioned as an intervening construct. An explanatory quantitative approach was employed, drawing on data collected from 110 consumers of Superindo Daan Mogot through a structured questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine both direct and indirect relationships among the variables. The results indicate that product diversity and service quality do not exert significant direct effects on repurchase intention. Instead, both variables demonstrate a significant influence on customer satisfaction, which in turn shows a strong positive effect on repurchase intention. These findings suggest that repeat purchasing behavior is shaped less by isolated retail attributes and more by consumers’ evaluative judgments of their overall shopping experience. Customer satisfaction therefore operates as a key explanatory mechanism through which retail performance attributes are internalized into behavioral intention. This study shows that, in a relatively standardized supermarket environment, product diversity and service quality shape repurchase intention primarily through customer satisfaction rather than through direct effects. From a practical perspective, the findings suggest that retail strategies should focus on integrating product assortment quality and service delivery in ways that consistently enhance customer satisfaction and support long-term customer retention.
Co-Authors Agustin, Devianah Isma Atalie, Alana Alysia Bagastoro Sulistyo, Irvan Billyyando, Billy Dadi, Feony Salsabilla Desy Prastyani desy wulandari Dwi Wahyuningsih Dwi Wahyuningsih, Dwi Eka Bertuah Elis Setiawati, Elis Elvira, Rani Erwan Baharudin Fernando Fernando, Fernando Gunawan, Richo Hery Widijanto Hestari, Ema Tri Indrawan, Yoga Jodiyosa, Puti Muhonis, Daniel Ananda Murniah, Alya Nanda, Bintang Restu Nazruddin Safaat H Nizirwan Anwar Novera Kristiani R. A. Nurlinda Raden Ajeng Nurlinda Raden Ayu Nurlinda Ramadhan, Muhammad Sahrul Ramadhon, Luthfi RILLA GANTINO Rizqia, Yusri Nela Saputra, Hansen Setiyati, Ritta Socha Safira, Astri Tejo, Bryan Edward Ummanah Ummanah, Ummanah Vita Intan Safitri