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All Journal Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Koneksi ABDIMAS Jurnal Pengabdian Kepada Masyarakat Journal of Scientific Communication (JSC) Innovative: Journal Of Social Science Research KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Dani Vardiansyah
Universitas Esa Unggul, Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Framing Film Dokumenter Ice Cold: Murder, Coffee and Jessica Wongso Dalam Perspektif Komunikasi Pemasaran Valentine, Aurelya; Vardiansyah, Dani
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15034

Abstract

This research aims to identify framing in the documentary film Ice Cold: Murder, Coffee, and Jessica Wongso using Robert N. Entman's four stages of framing, including Issue Defining, Cause Diagnosis, Moral Judgement Making, and Treatment Suggestion. In this qualitative study, we apply Robert N. Entman's framing analysis technique. The research results show that Define Problems in this documentary focuses on the irregularities and injustices in this case. Diagnose Causes appears in narratives that describe irregularities in evidence and legal procedures that give rise to public confusion and doubt. Make Moral Judgment is visible when this documentary tends to be pro Jessica by highlighting the weaknesses in the court process, Treatment Recommendation Otto Hasibuan succeeded in changing the public's view of Jessica Wongso by proving that there was no cyanide in the evidence and including suggestions regarding increasing transparency and legal procedures in handling major cases like this. This research also explores how storytelling in the documentary plays a role in attracting the audience's attention in the context of marketing communications. The use of strong narrative, characterization and emotional elements helps increase audience engagement and strengthen the appeal of this film, especially in an effort to increase audience interest and engagement with the story being told.
Pengaruh Brand Awareness dan Influencer Tasya Farasya terhadap Brand Trust Produk Skintific Tania, Maria Cindy; Delliana, Santi; Vardiansyah, Dani
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 2 (2024): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v10i1.3107

Abstract

Brand trust is an important thing that the company must pursue. This is because brand trust is closely related to the company's existence. This research was conducted aiming to find out whether there is influence of Brand Awareness and influencer Tasya Farasya on Brand Trust of SKINTIFIC Products. Researchers refer to the theory of communication persuasion matrix to analyze the concept. The method used in this research is quantitative with explanatory research. Technique The sample in this study was calculated using purposive sampling. The results of this study indicate that brand awareness and influencer Tasya Farasya has a positive and significant effect on brand trust. The independent variable simultaneously influences the dependent variable by 81.9%.
Co-Authors Apriyana, Lala Aritonang, Sovian Arrafii, Muhammad Ballian Siregar Delliana, Santi Fajarina, Fajarina Felicia Hanny Grasella Felicia Halomoan Harahap Lyssa Pratamy Laendra Pane, Ivanina Zuhdi Prakoso, Jatayu Hadi Ramli, Muh. Ruslan Salsabilah, Adinda Santi Delliana Sartika Sartika Setyowayi, Wanda Sovian Aritonang Sudrajat, Dimas Ilyasa Susanti Susanti Tania, Maria Cindy Taufiq Shobri Taufiq Shobri Valentine, Aurelya