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All Journal Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Koneksi ABDIMAS Jurnal Pengabdian Kepada Masyarakat Journal of Scientific Communication (JSC) Scriptura: Jurnal Ilmiah Komunikasi Innovative: Journal Of Social Science Research KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Dani Vardiansyah
Universitas Esa Unggul, Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Framing Film Dokumenter Ice Cold: Murder, Coffee and Jessica Wongso Dalam Perspektif Komunikasi Pemasaran Valentine, Aurelya; Vardiansyah, Dani
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15034

Abstract

This research aims to identify framing in the documentary film Ice Cold: Murder, Coffee, and Jessica Wongso using Robert N. Entman's four stages of framing, including Issue Defining, Cause Diagnosis, Moral Judgement Making, and Treatment Suggestion. In this qualitative study, we apply Robert N. Entman's framing analysis technique. The research results show that Define Problems in this documentary focuses on the irregularities and injustices in this case. Diagnose Causes appears in narratives that describe irregularities in evidence and legal procedures that give rise to public confusion and doubt. Make Moral Judgment is visible when this documentary tends to be pro Jessica by highlighting the weaknesses in the court process, Treatment Recommendation Otto Hasibuan succeeded in changing the public's view of Jessica Wongso by proving that there was no cyanide in the evidence and including suggestions regarding increasing transparency and legal procedures in handling major cases like this. This research also explores how storytelling in the documentary plays a role in attracting the audience's attention in the context of marketing communications. The use of strong narrative, characterization and emotional elements helps increase audience engagement and strengthen the appeal of this film, especially in an effort to increase audience interest and engagement with the story being told.
Pengaruh Brand Awareness dan Influencer Tasya Farasya terhadap Brand Trust Produk Skintific Tania, Maria Cindy; Delliana, Santi; Vardiansyah, Dani
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 2 (2024): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v10i1.3107

Abstract

Brand trust is an important thing that the company must pursue. This is because brand trust is closely related to the company's existence. This research was conducted aiming to find out whether there is influence of Brand Awareness and influencer Tasya Farasya on Brand Trust of SKINTIFIC Products. Researchers refer to the theory of communication persuasion matrix to analyze the concept. The method used in this research is quantitative with explanatory research. Technique The sample in this study was calculated using purposive sampling. The results of this study indicate that brand awareness and influencer Tasya Farasya has a positive and significant effect on brand trust. The independent variable simultaneously influences the dependent variable by 81.9%.
Adaptive and Innovative Behavior of Public Relations Officers During the COVID-19 Crisis: Formulating the 5C Model Vardiansyah, Dani; Delliana, Santi; Evelina, Lidya Wati; Febriani, Erna
Scriptura Vol. 15 No. 2 (2025): DECEMBER 2025 (In Press)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.2.%p

Abstract

The Covid-19 pandemic disrupted the operational stability of businesses across sectors, forcing Public Relations Officers (PROs) to adapt and innovate rapidly to sustain organizational resilience. This study investigates PRO behavior within organizations ranging from micro, small, and medium enterprises (MSMEs) to national-level institutions, focusing on how communication practitioners navigated crisis-induced uncertainty. Informants were purposively selected PROs who directly managed organizational communication during the pandemic, and data were gathered through in-depth interviews conducted between 2021 and 2022. The urgency of this study lies in the limited empirical documentation of PRO behavioral patterns across organizational scales during COVID-19, despite the pandemic serving as a stress test for crisis communication capacity. Using a postpositivist paradigm and qualitative case study approach, this research employed the Kübler-Ross Change Curve as an analytical indicator to map adaptive and innovative responses. Findings reveal seven behavioral phases: shock, denial, frustration, depression, experiment, innovation decision, and integration; supported by five strategic endeavors: alignment building, communication enhancement, motivation ignition, capability development, and knowledge sharing. The study offers conceptual novelty through the proposed 5C Formula for Adaptation and Innovation, in which changing the paradigm and creating new habits represent adaptive stages. At the same time, creative approaches, channel optimization, and collaborative agreements constitute the innovation stages. This formula contributes an integrative framework for understanding PRO crisis behavior and offers practical guidance for future organizational communication strategies in prolonged disruptive conditions.
Co-Authors Apriyana, Lala Aritonang, Sovian Arrafii, Muhammad Ballian Siregar Delliana, Santi Evelina, Lidya Wati Fajarina, Fajarina Febriani, Erna Felicia Hanny Grasella Felicia Halomoan Harahap Lyssa Pratamy Laendra Pane, Ivanina Zuhdi Prakoso, Jatayu Hadi Ramli, Muh. Ruslan Salsabilah, Adinda Santi Delliana Sartika Sartika Setyowayi, Wanda Sovian Aritonang Sudrajat, Dimas Ilyasa Susanti Susanti Tania, Maria Cindy Taufiq Shobri Taufiq Shobri Valentine, Aurelya