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All Journal Jurnal Ilmu Perpustakaan Telematika : Jurnal Informatika dan Teknologi Informasi Seminar Nasional Informatika (SEMNASIF) IJCER (International Journal of Chemistry Education Research) JURNAL PENDIDIKAN TAMBUSAI IJID (International Journal on Informatics for Development) Jurnal Ilmu Dakwah Ibtida'i : Jurnal Kependidikan Dasar JURNAL PENELITIAN PERAWAT PROFESIONAL Reputation : Jurnal Hubungan Masyarakat Prosiding Seminar Nasional Sasindo Jurnal Ilmiah Pendidikan Dasar (JIPDAS) SAINSTECH: Jurnal Penelitian dan Pengkajian Sains dan Teknologi JS (Jurnal Sekolah) Tamkin: Jurnal Pengembangan Masyarakat Islam Argopuro: Jurnal Multidisiplin Ilmu Bahasa Annaba: Jurnal Ilmu Jurnalistik Argopuro : Jurnal Multidisiplin Ilmu Bahasa
Paryati Paryati
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Reputation : Jurnal Hubungan Masyarakat

 1 
Strategi Marketing Public Relations Daarut Tauhiid dalam Mempertahankan Loyalitas Jama'ah Dwi Asri Rachmawati; Darajat Wibawa; Paryati Paryati
Reputation: Jurnal Hubungan Masyarakat Vol 1 No 3 (2018): Humas: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v1i3.393

Abstract

Tujuan penelitian ini adalah untuk menggambarkan Strategi Marketing Public Relations, yaitu melalui taktik pull strategy, taktik push strategy, dan taktik pass strategy yang dilakukan oleh Humas Daarut Tauhiid. Metode yang digunakan dalam penelitian ini adalah studi kasus kualitatif dengan teknik pengumpulan wawancara mendalam dan observasi partisipatorik pasif. Penelitian ini dilakukan melalui langkah-langkah: menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan jenis dan sumber data, menentukan teknik pengumpulan data, dan akhirnya mengolah dan menganalisis data. Hasil penelitian ini menunjukkan bahwa dalam mempertahankan brand image perusahaan, Daarut Tauhiid tertarik menggunakan taktik pull strategy melalui iklan di berbagai media sosial serta televisi dan radio milik Daarut Tauhiid sendiri, yaitu MQ TV dan MQ FM. Taktik push strategy mendirikan beragam macam pesantren yang bisa dimasuki oleh segala jenjang usia, serta mengadakan kegiatan kegiatan seperti kajian yang diisi langsung oleh K.H Abdullah Gymnastiar sehingga mampu mengundang jama’ah yang sangat banyak. Taktik pass strategy melalui partisipasi aktif dalam kegiatan-kegiatan keagamaan, seperti pada aksi bela palestina dan lain sebagainya. Kata Kunci: Strategi Marketing Public Relations, Marketing dan Humas, Daarut Tauhiid The purpose of this research is to know the Strategy of Marketing Public Relations, namely: pull strategy tactics, push strategy tactics and pass strategy tactics conducted by the Marketing and Public Relations Daarut Tauhiid. The methods which used in this research is a qualitative case study with deep interviewing technique and participatory passive observation. The research has been done by following the steps: decide the location of research, determine the methods of research, pick over the selection of informant, classifi the genre and source of data, determine the technique of data collection, and finally processing data and analyse the data. The results of this study indicate that in maintaining the company's brand image, Daarut Tauhiid is interested in using pull strategy tactics through advertising in various social media and television and radio owned by Daarut Tauhiid own, namely MQ TV and MQ FM. Tactics of push strategy to establish various kinds of boarding schools that can be entered by all levels of age, and hold activities such as studies filled directly by K. H Abdullah Gymnastiar so as to invite jama'ah very much. Pass strategy tactics through active participation in religious activities, such as in the act of defending the palestine and so forth. Keywords: Marketing Public Relations, Marketing and Public Relations, Daarut Tauhiid
Pembentukan Citra Melalui Program Kemah Bakti Mahasiswa Ika Darma Ayu Cantika Khodijah; Paryati Paryati; Lida Imelda Cholidah
Reputation: Jurnal Hubungan Masyarakat Vol 3 No 2 (2020): Reputation: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v3i2.2359

Abstract

ABSTRAK Tujuan penelitian ini yaitu untuk mengetahui desain program Kemah Bakti Mahasiswa, program yang terdapat pada Kemah Bakti Mahasiswa, citra yang ingin dibentuk Ika Darma Ayu Komisariat UIN SGD Bandung, dan usaha yang dilakukan untuk membentuk citra melalui program Kemah Bakti Mahasiswa. Metode yang diterapkan peneliti yaitu studi kasus dengan pendekatan kualitatif dan paradigma konstruktivistik. Hasil penelitian menyimpulkan bahwa program Kemah Bakti Mahasiswa (KBM) Ika Darma Ayu Komisariat UIN SGD Bandung memiliki desain program yang terbagi menjadi tiga fokus yaitu melakukan pendekatan emosional ke warga, mengadakan berbagai jenis program, dan melakukan mini riset tentang gejala-gejala sosial di Desa. Citra yang diharapkan yaitu anggota yang bermasyarakat, peduli daerah, religius, dan beretika dengan usaha memberi stimulus pada pelaksanaan program KBM agar dapat dilanjutkan kepada proses pembentukan citra yang selanjutnya yaitu persepsi, kognisi, motivasi, sikap, dan menerima respon dari masyarakat tentang keberhasilan pembentukan citra Ika Darma Ayu Komisariat UIN SGD Bandung melalui program KBM. Kata Kunci : Citra; Image Building ABSTRACT The purpose of this research is to determine the design of the Student Service Camp, the program contained in the Student Service Camp, the image that Ika Darma Ayu Komisariat UIN SGD Bandung wants to form, and the efforts made to shape the image through the Student Service Camp. The method applied by researchers is a case study with a qualitative approach and a constructivist paradigm. The results of the study concluded that the Ika Darma Ayu Komisariat UIN SGD Bandung Community Service Camp program has a program design that is divided into three focuses, namely taking an emotional approach to residents, holding various types of programs, and conducting mini-research on social symptoms in the village. The image that is expected is that of members who are social, care for the region, religious, and ethical by providing a stimulus to the implementation of the KBM program so that it can be continued with the image formation process, which is perception, cognition, motivation, attitudes, and receiving responses from the community about the success of image formation Ika Darma Ayu Commissariat UIN SGD Bandung through the KBM program. Keywords: Image; Image Building
Co-Authors Agus Ahmad Safei Ahmad Subhan Yazid Andika Andika Arlistiyanta, Jaka Cantika Khodijah Darajat Wibawa Dwi Asri Rachmawati Fitri, Susanti Ainul Hartono Hartono Herdini Herdini Indriani, Tita - Joko Wasisto, Joko Khoiri, M. Miftahul Kurniasari, Ika Peni Peni Lida Imelda Cholidah, Lida Imelda Mega Putri Mira Azizah Misbah Priyagung Nursalim Rangkuti, Zul Rahman Risdayah, Enok Rustandi, Ridwan Sabila, Fika Ayuni Salsabila, Izza Salsabila, Salsabila Siti Aisyah Sukatin, Sukatin Sumadiria, AS Haris Sumadiria, Haris Triana, Noor Yunida Tutuk Ningsih