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All Journal EkoBis ( Ekonomi & Bisnis ) Islamic Ecomonics Journal I-ECONOMICS: A Research Journal on Islamic Economics Al-Iktisab: Journal of Islamic Economic Law El-Barka: Journal of Islamic Economics and Business Journal of Digital Marketing and Halal Industry Indonesian Journal of Islamic Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah TAMKIN Jurnal Pengabdian Masyarakat Business, Management & Accounting Journal Al-Infaq: Jurnal Ekonomi Islam Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Nurizal Ismail
Tazkia Universtiy College for Islamic Economics
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah

 1 
Beyond Religious Boundaries: Determinants Driving Non-Muslim Consumers’ Halal Product Choices in Palu, Indonesia Syamsu, Nur; Aisya, Sitti; MD, Muthmainnah; Fitriani, Nur; Ikhram, M.; Ismail, Nurizal
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 2 (2025)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i2.7601

Abstract

Purpose: This study aims to identify the key factors influencing non-Muslim consumers’ preferences for halal food products in Palu, Indonesia, focusing on knowledge, attitudes, pricing, accessibility, social influence, trust in certification, and consumption experience..Design/methodology: A quantitative, cross-sectional survey was conducted with 117 non-Muslim respondents in Palu. Data were collected using a structured questionnaire adapted from validated instruments and analyzed using SPSS (version 29). The analysis involved descriptive statistics, validity and reliability testing, classical assumption tests (normality, multicollinearity, heteroscedasticity), and multiple linear regression with t-test and F-test to examine the relationships between variables and purchasing decisions.Findings: The results reveal that knowledge negatively influences purchasing decisions, whereas positive attitudes, accessibility, social influence, trust in halal certification, and consumption experience significantly enhance the likelihood of choosing halal products among non-Muslim consumers.Practical Implication: The findings suggest that marketers should reframe halal knowledge into practical benefits (health, hygiene, quality), improve accessibility, strengthen social engagement, and enhance trust through credible certification to increase adoption among non-Muslim consumers.Originality/Value: This study integrates consumer behavior theory, the Theory of Planned Behavior, and post-disaster consumer dynamics to explain halal consumption among non-Muslims in a multicultural setting, using a rigorous SPSS-based analytical approach.
Co-Authors Abdul Mughni Abdurroziq, Ali Aisya, Sitti Al-Ayubi, Solahuddin Al-Haq, Firmansyah Alhasani, Irham Abied Andi Triyawan Baiq Rosmala Dewi, Baiq Rosmala Birjaman, Muhammad Iqbal Devid Frastiawan Amir Sup Eko Nur Cahyo Grandis Imama Hendra, Grandis Imama Hendrawan, Muhammad Ridho Nur Alamsyah Heni Pujiastuti Ikhram, M. Ilham, Arifin Muhammad Mahfudz, Shaifurrokhman MD, Muthmainnah Muhammad Riza Muhammad Yusuf Ibrahim Nashr Akbar, Nashr NUR FITRIANI Nuriyah, Aminah Putra, Rizki Rahman, Faried Kurnia Riansyah, Abdi Siti Aisyah Siti Aisyah Solihat, Mutiara Sulaiman, Ibrahim Fahad Surur, Miftakhus Syamsu, Nur Wahyudi, Dikky Wijaya, Rusdiana Priatna