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All Journal EkoBis ( Ekonomi & Bisnis ) Islamic Ecomonics Journal I-ECONOMICS: A Research Journal on Islamic Economics Al-Iktisab: Journal of Islamic Economic Law El-Barka: Journal of Islamic Economics and Business Journal of Digital Marketing and Halal Industry Indonesian Journal of Islamic Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah TAMKIN Jurnal Pengabdian Masyarakat Al-Infaq: Jurnal Ekonomi Islam Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Nurizal Ismail
Tazkia Universtiy College for Islamic Economics
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : I-ECONOMICS: A Research Journal on Islamic Economics

 1 
PENGARUH PENGETAHUAN, SIKAP DAN KEPERCAYAAN MAHASISWA TERHADAP PRODUK YANG BERLABEL HALAL (STUDI KASUS MAKANAN DAN MINUMAN)N MINUMAN) Al-Haq, Firmansyah; Ismail, Nurizal; Al-Ayubi, Sholahuddin
I-Economics Vol 10 No 1 (2024): I-ECONOMICS: A Research Journal on Islamic Economics
Publisher : Islamic Economics Program, Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieconomics.v10i1.22171

Abstract

The study aims to analyse the influence of students knowledge, attitudes, and beliefs on products labelled halal, focusing on food and beverages. This study used quantitative methods with a cross-sectional design. Primary data were obtained through the distribution of questionnaires to respondents. The research population focused on in this study is all students who are still active and are not limited by age, religion, ethnicity, or gender. The sampling technique uses non-probability sampling with a purposive sampling approach. The sample size is determined to be at least 100 respondents. The results showed that students knowledge and trust had a positive and significant influence on their acceptance of halal products. However, attitude variables did not show significant influence in this context. This can be interpreted as an indication that, although students have knowledge and trust in halal products, students' attitudes do not significantly influence their preference for these products. The implications of these findings could provide guidance for manufacturers and marketers to better understand the factors influencing consumer preferences towards halal products, focusing on increasing knowledge and trustworthiness.
PENGARUH HARGA, KETENARAN, DAN LABEL HALAL TERHADAP MINAT BELI KONSUMEN PADA RESTORAN HALAL (STUDI KASUS RESTORAN HALAL DI JABODETABEK) Abdurroziq, Ali; Ismail, Nurizal; Al-Ayubi, Solahuddin
I-Economics Vol 10 No 1 (2024): I-ECONOMICS: A Research Journal on Islamic Economics
Publisher : Islamic Economics Program, Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieconomics.v10i1.22606

Abstract

The halal food industry has experienced significant growth, particularly in metropolitan areas such as Jabodetabek. Halal restaurants are currently in high demand, not only because of their halal certification but also because they guarantee the cleanliness and healthiness of the food they serve. This research aims to examine the influence of price, reputation, and halal certification on consumer purchase interest in halal restaurants in Jabodetabek. The price variable includes aspects of product price and service price, while the fame variable includes brand reputation and restaurant popularity. The halal label includes consumer confidence in the halal status of the products served by the restaurant.This study uses Structural Equation Modeling (SEM) by distributing questionnaires to 101 residents of Jabodetabek. The results of these questionnaires will be processed using the smartPLS 3 application. The findings of this study indicate that the price variable has a positive Path Coefficient on consumer purchase interest, but it is not statistically significant. Meanwhile, the reputation and halal certification variables have positive Path Coefficients that are statistically significant for consumer purchase interest. Therefore, the analysis results show that the variables of reputation and halal certification have a greater influence on consumer purchase interest compared to the price variable.
Co-Authors Abdul Mughni Abdurroziq, Ali Aisya, Sitti Al-Ayubi, Solahuddin Al-Haq, Firmansyah Baiq Rosmala Dewi, Baiq Rosmala Birjaman, Muhammad Iqbal Devid Frastiawan Amir Sup Eko Nur Cahyo Grandis Imama Hendra, Grandis Imama Hendrawan, Muhammad Ridho Nur Alamsyah Heni Pujiastuti Ikhram, M. Ilham, Arifin Muhammad Mahfudz, Shaifurrokhman MD, Muthmainnah Muhammad Riza Muhammad Yusuf Ibrahim Nashr Akbar, Nashr NUR FITRIANI Nuriyah, Aminah Putra, Rizki Rahman, Faried Kurnia Riansyah, Abdi Siti Aisyah Siti Aisyah Solihat, Mutiara Sulaiman, Ibrahim Fahad Surur, Miftakhus Syamsu, Nur Wahyudi, Dikky Wijaya, Rusdiana Priatna