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PENGARUH PENGETAHUAN, SIKAP DAN KEPERCAYAAN MAHASISWA TERHADAP PRODUK YANG BERLABEL HALAL (STUDI KASUS MAKANAN DAN MINUMAN)N MINUMAN) Al-Haq, Firmansyah; Ismail, Nurizal; Al-Ayubi, Sholahuddin
I-Economics Vol 10 No 1 (2024): I-ECONOMICS: A Research Journal on Islamic Economics
Publisher : Islamic Economics Program, Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieconomics.v10i1.22171

The study aims to analyse the influence of students knowledge, attitudes, and beliefs on products labelled halal, focusing on food and beverages. This study used quantitative methods with a cross-sectional design. Primary data were obtained through the distribution of questionnaires to respondents. The research population focused on in this study is all students who are still active and are not limited by age, religion, ethnicity, or gender. The sampling technique uses non-probability sampling with a purposive sampling approach. The sample size is determined to be at least 100 respondents. The results showed that students knowledge and trust had a positive and significant influence on their acceptance of halal products. However, attitude variables did not show significant influence in this context. This can be interpreted as an indication that, although students have knowledge and trust in halal products, students' attitudes do not significantly influence their preference for these products. The implications of these findings could provide guidance for manufacturers and marketers to better understand the factors influencing consumer preferences towards halal products, focusing on increasing knowledge and trustworthiness.

PENGARUH HARGA, KETENARAN, DAN LABEL HALAL TERHADAP MINAT BELI KONSUMEN PADA RESTORAN HALAL (STUDI KASUS RESTORAN HALAL DI JABODETABEK) Abdurroziq, Ali; Ismail, Nurizal; Al-Ayubi, Solahuddin
I-Economics Vol 10 No 1 (2024): I-ECONOMICS: A Research Journal on Islamic Economics
Publisher : Islamic Economics Program, Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieconomics.v10i1.22606

The halal food industry has experienced significant growth, particularly in metropolitan areas such as Jabodetabek. Halal restaurants are currently in high demand, not only because of their halal certification but also because they guarantee the cleanliness and healthiness of the food they serve. This research aims to examine the influence of price, reputation, and halal certification on consumer purchase interest in halal restaurants in Jabodetabek. The price variable includes aspects of product price and service price, while the fame variable includes brand reputation and restaurant popularity. The halal label includes consumer confidence in the halal status of the products served by the restaurant.This study uses Structural Equation Modeling (SEM) by distributing questionnaires to 101 residents of Jabodetabek. The results of these questionnaires will be processed using the smartPLS 3 application. The findings of this study indicate that the price variable has a positive Path Coefficient on consumer purchase interest, but it is not statistically significant. Meanwhile, the reputation and halal certification variables have positive Path Coefficients that are statistically significant for consumer purchase interest. Therefore, the analysis results show that the variables of reputation and halal certification have a greater influence on consumer purchase interest compared to the price variable.

Gen-Z's Decision-Making: Impact of Attitudes, Knowledge, and Social Media on Halal Tourism Choices Ilham, Arifin Muhammad; Ismail, Nurizal; Al-Ayubi, Solahuddin
Journal of Digital Marketing and Halal Industry Vol 6, No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.20195

Halal tourism in Indonesia continues to show significant growth; however, there is still a lack of research that deeply explores how various factors influence Generation Z's (Gen-Z) decisions when choosing halal tourism destinations, particularly in Riau Province. With its rich cultural heritage and history closely tied to Islamic teachings, Riau Province presents an intriguing potential for further study. The aim of this research is to analyze the influence of attitudes, knowledge, and social media on the decision-making of Gen-Z in the Riau Province when selecting tourism destinations that adhere to halal principles. This study employs a quantitative analysis method using the Structural Equation Model – Partial Least Square (SEM-PLS) technique. The analysis results conclude that each mentioned variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations in the Riau Province. The Attitude variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This explains that individuals' attitudes towards specific aspects related to halal tourism can influence the decision-making of Gen-Z in choosing those destinations. The Knowledge variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This indicates that tourists' knowledge level about halal tourism destinations positively contributes to their decision-making in selecting those destinations. The Social Media variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This illustrates that information or influence from social media plays a crucial role in tourists' decisions to choose halal tourism destinations. The government and tourism managers need to focus on awareness and education, strengthen social media management as an effective marketing tool, and enhance digital infrastructure. The concept of halal tourism and corresponding services, along with collaboration with local communities and religious leaders, are also key factors.

Use of ChatGPT to Improve Digital Enterprise Business Performance Hendrawan, Muhammad Ridho Nur Alamsyah; Ismail, Nurizal
Jurnal Ekonomi dan Bisnis Vol 25, No 1 (2024): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.25.1.152-163

Artificial intelligence-based technologies, such as Chat GPT, are increasingly being applied in online businesses to improve business performance in businesses. This research uses qualitative research to explore the impact of using GPT Chat on online business performance among digital business actors using a phenomenology approach. In this research, data collection was carried out using a structured interview method. The data analysis method used in this research is thematic analysis. The results of data analysis show that using ChatGPT helps complete tasks faster, makes it easier to complete tasks, helps acquire new knowledge, helps acquire new skills, helps find innovative ideas, using ChatGPT can improve your service delivery to customers, helps identify problems faced by the company, helps in making decisions for the company, helps make better quality decisions and helps make more effective decisions.

Pengaruh Tingkat Literasi Wisata Halal, dan Perilaku Wisatawan Terhadap Minat Berwisata Halal di Provinsi Riau Riansyah, Abdi; Ismail, Nurizal
Indonesian Journal of Islamic Economics and Business Vol. 9 No. 1 (2024): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v9i1.2284

This research aims to analyze the effect level of halal tourism literacy and tourist behavior towards interest in visiting halal tourism with a focus on halal tourism in Riau Province. This research uses the PLS-SEM (Partial Least Square Structural Equation Modeling) method to illustrate the results of regression analysis related to testing the relationship between independent and dependent variables. The results of this research reveal that the variables of halal tourism literacy and tourist behavior have a significant effect on interest in visiting halal tourism, which means that the better the public's literacy towards halal tourism, the better the public's attitude towards halal tourism. Vice versa, the better the public's attitude towards halal tourism, the higher the interest in visiting halal tourism. Therefore, it is important to cultivate a positive image of halal tourism to ensure halal tourism in Indonesia, especially in Riau Province.

Unraveling the Epistemology of Islamic Economics: Insights from Abdul Hamid Ahmed Abu Sulayman's Thought Ismail, Nurizal; Siti Aisyah
El-Barka Journal of Islamic Economics and Business Vol. 7 No. 2 (2024)
Publisher : El-Barka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/elbarka.v7i2.9960

Epistemology of Islamic economics from the thought of Abu Hamid Sulayman is important to be studied as one of the Muslim prominent thinkers in the Islamization of Knowledge (Iok). Research Methods: The study adopts a qualitative methodology, employing thematic analysis to explore Abdul Hamid Ahmed Abu Sulayman's economic ideas as presented in his works on the epistemology of Islamic economics. Results: The study indicated that AbuSulayman's thought of Islamic economics revolves around an epistemological structure based on Islamization of knowledge framework. Conclusion: AbuSulayman's proposal for Islamic economics adopts an epistemological approach rooted in the Islamic worldview, utilizing the Islamization of knowledge framework, specifically asalah wal mu'asirah.

Pengabdian Masyarakat Kegiatan Bersih-Bersih dan Penyuluhan Usaha Kampung di Cadasngampar oleh Mahasiswa IIUM Bersama IAI Tazkia Ismail, Nurizal; Nuriyah, Aminah; Surur, Miftakhus; Rahman, Faried Kurnia; Ibrahim, Muhammad Yusuf
Tamkin Jurnal Pemberdayaan Tazkia Vol. 2 No. 1 (2024): TAMKIN: Jurnal Pengabdian Masyarakat
Publisher : Tazkia Islamic University College

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tamkin.v2i1.322

The community service of IIUM students in collaboration with IAI Tazkia encompasses two activities focusing on village cleanup and education in Kampung Cadasngampar. The first activity involves cleaning the village with the intention of preserving and tidying up the environment within a village or settlement. This activity goes beyond physical cleanliness, aiming to create environmental awareness and concern for the cleanliness of the surroundings. Additionally, students are also engaged in educational activities with school dropouts. The purpose of this initiative is to provide informal learning opportunities for children who have discontinued formal schooling or lack access to formal education. Through this interaction, they strive to provide education and basic skills to children, enabling them to develop their potential even without following the formal education path. This community service reflects the commitment of IIUM students and IAI Tazkia to make a positive impact on the local community, addressing both environmental cleanliness and informal education for those in need.

Program Bantuan Pendampingan Kajian dan Penterjemahan Buku (Pengalokasian Harta Wakaf di Masa lampau dan Kontemporer)" Syeikh Sulaiman Jasir Bersama Mahasiswa IAI Tazkia Mughni, Abdul; Akbar, Nashr; Ismail, Nurizal; Hendra, Grandis Imama; Putra, Rizki
Tamkin Jurnal Pemberdayaan Tazkia Vol. 3 No. 1 (2025): TAMKIN: Jurnal Pengabdian Masyarakat
Publisher : Tazkia Islamic University College

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tamkin.v3i1.574

Indeks literasi wakaf nasional tahun 2020 menunjukkan literasi masyarakat Indonesia masih rendah. Hal ini berdampak pada rendahnya penghimpunan wakaf nasional. Oleh karenanya, edukasi masyarakat tentang wakaf adalah suatu hal yang perlu dilakukan. Salah satu bentuk edukasi masyarakat yang dapat dilakukan adalah dengan membedah dan menerjemahkan kitab yang membahas wakaf. Salah satu buku kontemporer yang membahas tentang wakaf adalah "واﻟﺤﺪﯾﺚ اﻟﻘﺪﯾﻢ ﻣﺎرفﺼ اﻟﻮﻗﻒ ﻓﻲ (Pengalokasian Harta Wakaf di Masa lampau dan Kontemporer)" yang ditulis oleh Syeikh Sulaiman Jasir, seorang penasehat khubara’ al-washaya wa al-awqaf – Saudi Arabia. PkM memiliki dua 3 output; kajian secara live di zoom, streaming d YouTube dan terjemahan buku dalam Bahasa Indonesia.

Beyond Religious Boundaries: Determinants Driving Non-Muslim Consumers’ Halal Product Choices in Palu, Indonesia Syamsu, Nur; Aisya, Sitti; MD, Muthmainnah; Fitriani, Nur; Ikhram, M.; Ismail, Nurizal
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 2 (2025)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i2.7601

Purpose: This study aims to identify the key factors influencing non-Muslim consumers’ preferences for halal food products in Palu, Indonesia, focusing on knowledge, attitudes, pricing, accessibility, social influence, trust in certification, and consumption experience..Design/methodology: A quantitative, cross-sectional survey was conducted with 117 non-Muslim respondents in Palu. Data were collected using a structured questionnaire adapted from validated instruments and analyzed using SPSS (version 29). The analysis involved descriptive statistics, validity and reliability testing, classical assumption tests (normality, multicollinearity, heteroscedasticity), and multiple linear regression with t-test and F-test to examine the relationships between variables and purchasing decisions.Findings: The results reveal that knowledge negatively influences purchasing decisions, whereas positive attitudes, accessibility, social influence, trust in halal certification, and consumption experience significantly enhance the likelihood of choosing halal products among non-Muslim consumers.Practical Implication: The findings suggest that marketers should reframe halal knowledge into practical benefits (health, hygiene, quality), improve accessibility, strengthen social engagement, and enhance trust through credible certification to increase adoption among non-Muslim consumers.Originality/Value: This study integrates consumer behavior theory, the Theory of Planned Behavior, and post-disaster consumer dynamics to explain halal consumption among non-Muslims in a multicultural setting, using a rigorous SPSS-based analytical approach.

Gen-Z's Decision-Making: Impact of Attitudes, Knowledge, and Social Media on Halal Tourism Choices Ilham, Arifin Muhammad; Ismail, Nurizal; Al-Ayubi, Solahuddin
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.20195

Halal tourism in Indonesia continues to show significant growth; however, there is still a lack of research that deeply explores how various factors influence Generation Z's (Gen-Z) decisions when choosing halal tourism destinations, particularly in Riau Province. With its rich cultural heritage and history closely tied to Islamic teachings, Riau Province presents an intriguing potential for further study. The aim of this research is to analyze the influence of attitudes, knowledge, and social media on the decision-making of Gen-Z in the Riau Province when selecting tourism destinations that adhere to halal principles. This study employs a quantitative analysis method using the Structural Equation Model – Partial Least Square (SEM-PLS) technique. The analysis results conclude that each mentioned variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations in the Riau Province. The Attitude variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This explains that individuals' attitudes towards specific aspects related to halal tourism can influence the decision-making of Gen-Z in choosing those destinations. The Knowledge variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This indicates that tourists' knowledge level about halal tourism destinations positively contributes to their decision-making in selecting those destinations. The Social Media variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This illustrates that information or influence from social media plays a crucial role in tourists' decisions to choose halal tourism destinations. The government and tourism managers need to focus on awareness and education, strengthen social media management as an effective marketing tool, and enhance digital infrastructure. The concept of halal tourism and corresponding services, along with collaboration with local communities and religious leaders, are also key factors.

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