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All Journal EkoBis ( Ekonomi & Bisnis ) Islamic Ecomonics Journal I-ECONOMICS: A Research Journal on Islamic Economics Economica: Jurnal Ekonomi Islam El-Barka: Journal of Islamic Economics and Business Journal of Digital Marketing and Halal Industry Indonesian Journal of Islamic Economics and Business TAMKIN Jurnal Pengabdian Masyarakat Business, Management & Accounting Journal Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Al-Infaq : Jurnal Ekonomi Islam
Nurizal Ismail
Tazkia Universtiy College for Islamic Economics
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Gen-Z's Decision-Making: Impact of Attitudes, Knowledge, and Social Media on Halal Tourism Choices Ilham, Arifin Muhammad; Ismail, Nurizal; Al-Ayubi, Solahuddin
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.20195

Abstract

Halal tourism in Indonesia continues to show significant growth; however, there is still a lack of research that deeply explores how various factors influence Generation Z's (Gen-Z) decisions when choosing halal tourism destinations, particularly in Riau Province. With its rich cultural heritage and history closely tied to Islamic teachings, Riau Province presents an intriguing potential for further study. The aim of this research is to analyze the influence of attitudes, knowledge, and social media on the decision-making of Gen-Z in the Riau Province when selecting tourism destinations that adhere to halal principles. This study employs a quantitative analysis method using the Structural Equation Model – Partial Least Square (SEM-PLS) technique. The analysis results conclude that each mentioned variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations in the Riau Province. The Attitude variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This explains that individuals' attitudes towards specific aspects related to halal tourism can influence the decision-making of Gen-Z in choosing those destinations. The Knowledge variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This indicates that tourists' knowledge level about halal tourism destinations positively contributes to their decision-making in selecting those destinations. The Social Media variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This illustrates that information or influence from social media plays a crucial role in tourists' decisions to choose halal tourism destinations. The government and tourism managers need to focus on awareness and education, strengthen social media management as an effective marketing tool, and enhance digital infrastructure. The concept of halal tourism and corresponding services, along with collaboration with local communities and religious leaders, are also key factors.
Pengaruh Tingkat Literasi Wisata Halal, dan Perilaku Wisatawan Terhadap Minat Berwisata Halal di Provinsi Riau Riansyah, Abdi; Ismail, Nurizal
Indonesian Journal of Islamic Economics and Business Vol. 9 No. 1 (2024): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v9i1.2284

Abstract

This research aims to analyze the effect level of halal tourism literacy and tourist behavior towards interest in visiting halal tourism with a focus on halal tourism in Riau Province. This research uses the PLS-SEM (Partial Least Square Structural Equation Modeling) method to illustrate the results of regression analysis related to testing the relationship between independent and dependent variables. The results of this research reveal that the variables of halal tourism literacy and tourist behavior have a significant effect on interest in visiting halal tourism, which means that the better the public's literacy towards halal tourism, the better the public's attitude towards halal tourism. Vice versa, the better the public's attitude towards halal tourism, the higher the interest in visiting halal tourism. Therefore, it is important to cultivate a positive image of halal tourism to ensure halal tourism in Indonesia, especially in Riau Province.
Evaluating Sharia-Based Marketing Strategies and Their Effect on Purchase Intention in Higher Education Enterprises Triyawan, Andi; Alhasani, Irham Abied; Ismail, Nurizal
Business, Management & Accounting Journal (BISMA) Vol. 2 No. 3 (2025): BISMA Journal November 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/bisma.v2i3.145

Abstract

This study aims to analyze the influence of the sharia marketing mix on consumer purchase intention. The sharia marketing mix not only adopts conventional marketing principles but also emphasizes Islamic values based on honesty, justice, and blessings. A quantitative approach was employed by distributing questionnaires to consumers of products and services, and the collected data were analyzed using multiple regression to examine the effects of product, price, promotion, and distribution variables from a sharia perspective. The findings reveal that all sharia marketing mix variables have a positive and significant effect on consumer purchase intention, with sharia promotion identified as the most dominant factor. These results indicate that the implementation of sharia-compliant marketing strategies can enhance consumer trust, loyalty, and purchasing tendencies. This study is expected to provide practical contributions to the development of more effective sharia marketing strategies to remain competitive in the modern business era.
EXPLORING POTENTIAL AND INNOVATIVE STRATEGIES FROM ZIS FUND COLLECTION AT THE NATIONAL AMIL ZAKAH AGENCY IN SIAK DISCTRICT Ilham, Arifin Muhammad; Ismail, Nurizal; Al-Ayubi, Solahuddin
Al-Infaq: Jurnal Ekonomi Islam Vol. 15 No. 1 (2024)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/alinfaq.v15i1.2154

Abstract

The purpose of this research is to analyze the potential of zakah, infaq, and sadaqah (ZIS) in the Siak Regency area, and the innovative strategies carried out by BAZNAS Siak Regency in an effort to raise ZIS funds in the Siak Regency area. Triangulation qualitative methods are employed in this research. The findings show that zakah's potential in Siak Regency will be between Rp1,415,149.7075 billion and Rp2,434,057.4969 billion by 2022. In addition, the collection of zakah through BAZNAS Siak Regency is considered quite significant, with a potential range between 0.86% to 1.49% and an average of 1.25% based on the opinion of 2.5% of GRDP. However, if using the assumption of 4.3% of GDP, it ranges from 0.50% to 0.87% with an average of 0.73%. Even though there was a slight increase in zakah collections in Siak Regency in 2023, it ended up at Rp22,524,942,009. However, the GRDP data for Siak Regency in 2023 is not yet known, so the percentage ofachievement cannot be identifiedBAZNAS Siak Regency saw a positive increase in ZIS collection. ZIS collection experienced a significant increase from 2016 amounting to Rp9,908,684,571 until 2023 when it reached Rp25,046,486,280. BAZNAS Siak Regency uses a variety of innovative strategies to raise ZIS funds. This strategy includes the implementation of programs such as GEMAR Siak Berzakah, Establishment of New UPZ, SIKAH Program, Muzakki Services, Partnership Program (CSR/DSKL), and Zakah Campaign.
Transforming Mosque Sustainability: Leveraging Islamic Economics and Finance for Community Empowerment Hidayat, Rahmat; Rodoni, Ahmad; Sukardi, Budi; Fachrurazi; Asmanto, Eko; Ismail, Nurizal
Economica: Jurnal Ekonomi Islam Vol. 16 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/economica.2025.16.2.28314

Abstract

This research focuses on the shift in mosque empowerment models, particularly in terms of financial sustainability, rooted in Islamic economics and finance. By exploring the correlation of Islamic economics (Y), Islamic finance (Y), and mosque sustainability (Z), this research can utilize the mixed method approach of quantitative analysis to survey 200 congregation members, conduct in-depth interviews with five key informants, and employ PLS-SEM. This is the first mosque sustainability performance study to provide a quantitative analysis, along with PLS-SEM, and to correlate finance and economics in the Islamic context. Findings indicate that Islamic finance intermediates the influence of Islamic economics on mosque sustainability (indirect β=0.527; p<0.001). Islamic economics is explained to have a considerable direct influence on Islamic finance (β=0.782; p<0.001) as well as Islamic finance being the greatest contributor to mosque sustainability (β=0.673; p<0.001). This research affirms the four-dimensional sustainability pillar and the anticipation of mosque management to respond to the SDGs. This provided strong financial governance, partnership with Islamic banking, trained financial governance, and Islamic financial literacy courses.
Co-Authors Abdul Mughni Abdurroziq, Ali Ahmad Rodoni Aisya, Sitti Al-Ayubi, Solahuddin Al-Haq, Firmansyah Alhasani, Irham Abied Andi Triyawan Baiq Rosmala Dewi, Baiq Rosmala Birjaman, Muhammad Iqbal Budi Sukardi Devid Frastiawan Amir Sup Eko Nur Cahyo Fachrurazi Grandis Imama Hendra, Grandis Imama H. Rahmat Hidayat, H. Rahmat Hendrawan, Muhammad Ridho Nur Alamsyah Heni Pujiastuti Ikhram, M. Ilham, Arifin Muhammad Mahfudz, Shaifurrokhman MD, Muthmainnah Muhammad Riza Muhammad Yusuf Ibrahim Nashr Akbar, Nashr NUR FITRIANI Nuriyah, Aminah Nursyamsu Nursyamsu Putra, Rizki Rahman, Faried Kurnia Riansyah, Abdi Siti Aisyah Siti Aisyah Sulaiman, Ibrahim Fahad Surur, Miftakhus Wahyudi, Dikky Wijaya, Rusdiana Priatna