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INTEGRASI SISTEM AKUNTANSI MANAJEMEN PENGGAJIAN DRIVER PADA PT. ADI SARANA ARMADA TBK (LOGISTICS) Sukemi Kamto Sudibyo; Eni Endaryati; Vivi Kumalasari Subroto; Sri Wahyuning; Nur Rokhman; Agus Priyadi; Arga Adriansah
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i2.1394

Abstract

Driver payroll management is a strategic aspect of financial management accounting because it not only accounts for a significant proportion of labor costs in logistics company operations but also directly relates to the well being of workers, the primary drivers of distribution. This study aims to analyze and design an integrated management accounting system that can improve the effectiveness, efficiency, and accuracy of driver payroll at PT Adi Sarana Armada Tbk. Using Research and Development (R&D) methods, the study was conducted in the logistics business unit through observation, interviews, and document review related to the existing payroll system. The results indicate that the integration of a digital based system accelerates the payroll process, increases transparency, and strengthens operational cost control. This system ensures salaries are paid fairly, on time, and according to regulations, while minimizing administrative errors. These findings underscore the importance of digital transformation as a managerial strategy to support operational performance and provide appropriate rewards to drivers, the primary drivers of logistics services.
Perancangan Konten Sosial Media Untuk Meningkatkan Brand awareness Kamala Kopi Sekar Lintang Rachmawati; Agus Priyadi; Candra Supriadi
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 2 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i2.3123

Abstract

The coffee industry in Indonesia is growing rapidly and encouraging coffee shops, including MSMEs, to strengthen their branding strategies through digital media. This study aims to design and evaluate Instagram social media content to increase brand awareness of Kamala Kopi, a local coffee shop in Gunungpati, Semarang. The method used is the Multimedia Development Life Cycle (MDLC) with stages of concept, design, material collection, assembly, testing, and distribution. The content produced consists of music videos, promotional posters, and menu visuals, which were then tested through internal and external validation, as well as a questionnaire administered to 68 respondents. The research results showed a positive and significant influence of Instagram content on brand awareness of 1.007 with a coefficient of determination of 90.4%. These findings confirm that content on Instagram social media plays an important role in strengthening the visibility of SME brands and can be an effective strategy to increase brand awareness.