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PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN PADA MINIMARKET LOKAL KOTA SURAKARTA Mangifera, Liana; Wardana, Candra Kusuma; Maharani, Nova Azaria; Lisnawati, Lisnawati; Indrajaya, Ahmad Irfan
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 4 (2024): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i4.25376

Abstract

Abstrak: Penyusunan laporan keuangan menjadi salah satu aspek yang krusial dalam pengelolaan bisnis. Sayangnya, masih terdapat banyak toko ritel di Indonesia yang belum mampu melakukan pencatatan hingga pelaporan keuangan. Tujuan dari kegiatan pengabdian ini adalah untuk meningkatkan kemampuan berupa hardskill dalam melakukan pencatatan dan pelaporan keuangan. Mitra pengabdian adalah karyawan Toko Surya Mart yang berjumlah 2 orang. Toko Surya Mart merupakan toko ritel modern yang terletak di Desa Pajang, Kota Surakarta. Pelaksanaan pengabdian ini sendiri melibatkan dosen dan mahasiswa Universitas Muhammadiyah Surakarta. Metode pengabdian dibagi menjadi tiga tahapan yaitu: (1) tahap pembuatan format Microsoft Excel ter-otomasi; (2) tahap pelatihan pencatatan dan pembuatan laporan keuangan; dan (3) tahap pendampingan pengelolaan usaha. Evaluasi dilakukan melalui diskusi tanya jawab dan penyebaran kuesioner pre-test dan post-test dengan metode rata-rata perbandingan. Hasil evaluasi menunjukkan rata-rata peningkatan pengetahuan peserta sebanyak dari kegiatan ini yaitu meningkatnya pemahaman mitra terkait pencatatan dan pelaporan keuangan sebanyak 32,14 persen. Selain itu mitra juga telah mampu membuat laporan keuangan bulanan dan tahunan menggunakan Microsoft Excell.Abstract: The preparation of financial reports is one of the crucial aspects of business management. Unfortunately, there are still many retail stores in Indonesia that have not been able to carry out financial recording and reporting. The purpose of this service activity is to improve the ability in the form of hard skills in conducting financial records and reporting. The service partners are 2 employees of Toko Surya Mart. Toko Surya Mart is a modern retail store located in Pajang Village, Surakarta City. The implementation of this service itself involves lecturers and students of Universitas Muhammadiyah Surakarta. The service method is divided into three stages, namely: (1) the stage of making an automated Microsoft Excel format; (2) the stage of training in recording and making financial reports; and (3) the stage of business management assistance. Evaluation was carried out through questions and answers discussions and distributing pre-test and post-test questionnaires with the average comparison method. The evaluation results showed an average increase in participant knowledge as much as from this activity, namely an increase in partner understanding related to financial recording and reporting by 32.14 per cent. In addition, partners have also been able to make monthly and annual financial reports using Microsoft Excell. 
Predictors of Intention to Interact with Apparel Products on Instagram: Do creativity and Positive Emotion Matter? Wardana, Candra Kusuma; Prasetya, Farid Adi; Maimun, Muhammad Halim; Fatchan, Fuad Hudaya
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.21841

Abstract

Research aims: This study aims to determine the effect of perceived creativity, positive emotion, affective commitment on people intention to interact.Design/Methodology/Approach: The study procedures were carried out using a quantitative approach and data were collected with online questionnaires from July to December in 2023. The participants were selected using purposive sampling based on specific criteria, such as experience in purchasing products online. A total of 225 participants were selected and analysis was performed using Structural Equation Modelling (SEM) approach with SmartPLS.Research findings: The results showed that perceived creativity had a significant relationship on positive emotion and affective commitment. Positive emotion was shown to have a significant effect on interaction intention. However, perceived creativity had no significant impact on interaction intention of apparel brand. This indicated that creative content was inadequate in attracting Instagram users to interact with brand’s account. The results also showed that positive emotion lacked a significant correlation with affective commitment, while affective commitment had a significant relationship with interaction intention.Theoretical Contribution/Originality: This study provides meaningful contribution to Stimulus-Organism-Response theory by incorporating creativity to assess Instagram social media platform.Practitioners/Policy Implications: These results can assist business owners and social media marketers in developing creative marketing campaigns and building strong bond with their followers.Research Limitations/Implications: One of the limitations of this study is that it only assessed the use of Instagram in the fashion industry. Therefore, future studies are advised to explore different industries and recruit participants with a specific occupation to obtain better understanding of online consumer behavior.