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All Journal Majalah Kulit, Karet, dan Plastik Jurnal Ilmiah Edunomika (JIE) Journal of Science and Science Education (JoSSEd) Jurnal Ilmiah Management Agribisnis (Jimanggis) Amkop Management Accounting Review (AMAR) Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Kuwatno Kuwatno, Kuwatno
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Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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PERAN MEDIASI SELF EFFICACY DALAM PENERAPAN DIGITAL MARKETING, FINANCIAL LITERASI DAN FINANCIAL INCLUSION UNTUK MENINGKATKAN BUSINESS PERFORMANCE UMKM Nugroho, Mahfud; Kuwatno, Kuwatno; Saraya, Sitta
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15400

Abstract

The end of the Covid-19 pandemic requires MSMEs to sell their products through digital media. MSMEs which are still weak financially and literately cannot face competition in the digital market. Moreover, currently in the digital market there are many traders or large companies who also carry out retail sales directly to consumer users. So MSMEs have to face unfair competition. The aim of this research is to analyze the impact of using digital marketing, easy access to financial institutions (financial literacy) and financial literacy on improving MSME business performance. This research is quantitative research by analyzing causality. The number of respondents in this research was 100 MSMEs. Taken from MSMEs spread across Kendal Regency using the purposive sampling method. The data analysis method uses linear regression analysis with the help of the SmartPLS application. The research results show that digital marketing influences MSME business performance. Digital Marketing influences Self Efficacy. Financial inclusion influences MSME business performance. Financial inclusion affects self-efficacy. Financial literacy influences MSME business performance. Financial Literacy influences Self-efficacy. Self-efficacy influences MSME business performance. Self-efficacy cannot mediate digital marketing, financial literacy and financial inclusion on business performance in MSMEs. Financial literacy has no effect on MSME business performance. Ease of access to finance influences MSME business performance. Self-efficacy has no effect on MSME business performance,
Analisis Biaya Dan Pendapatan Petani Cabai Merah Keriting (Capsicum Annuum L.) Di Kecamatan Sembawa Kabupaten Banyuasin Thony Ak., Agoes; Kuwatno, Kuwatno; Sukardi, Sukardi; Tasrip, Muhammad; Andarastuti, Dhiary Yessi
Jurnal Imiah Management Agribisnis (Jimanggis) Vol. 6 No. 2 (2025): Jurnal Ilmiah Management Agribisnis (Jimanggis)
Publisher : Magister Agribisnis Program Pascasarjana Universitas Sjakhyakirti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48093/jimanggis.v6i2.348

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kelayakan usahatani cabai merah keriting berdasarkan perbandingan antara total penerimaan dan total biaya produksi melalui perhitungan R/C ratio. Komoditas cabai merah keriting dipilih karena merupakan salah satu produk hortikultura yang memiliki nilai ekonomi tinggi dan permintaan pasar yang stabil sepanjang tahun. Metode penelitian yang digunakan adalah metode survei deskriptif kuantitatif, dengan pengumpulan data primer melalui wawancara dan penyebaran kuesioner kepada 30 petani cabai merah keriting di Kecamatan Sembawa, Kabupaten Banyuasin, Provinsi Sumatera Selatan. Data yang diperoleh dianalisis dengan menghitung biaya tetap, biaya variabel, total biaya produksi, penerimaan, keuntungan, serta efisiensi usaha (R/C ratio). Hasil penelitian menunjukkan bahwa rata-rata total biaya produksi sebesar Rp104.259.930,00 per hektar, sedangkan rata-rata penerimaan mencapai Rp175.000.000,00 per hektar. Dengan demikian, diperoleh keuntungan sebesar Rp70.740.070,00 per hektar dan nilai R/C ratio sebesar 1,68. Nilai ini menunjukkan bahwa setiap satu rupiah biaya produksi menghasilkan penerimaan sebesar Rp1,68, sehingga dapat disimpulkan bahwa usahatani cabai merah keriting di Kecamatan Sembawa layak dan menguntungkan untuk diusahakan.
Role Green Consumers in Mediating Relationship Between Environmental Awareness, Green Product Innovation, and Green Creativity on Competitive Advantage of SMEs Kharisma Putra, Gilang; Kuwatno, Kuwatno; Handarukmi, Jati
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3503

Abstract

The purpose this research is to test the concept of a green scope that has the potential to be adopted in achieving competitive advantage for SMEs. This is an explanatory study that tests the relationships between variables using a quantitative approach. In this study, the relationships among these variables will be explained through the relationship between Environmental Awareness, Green Process Innovation, and Green Product Innovation on the Competitive Advantage of SMEs through mediation by Green Consumer. The population in this study consisted of all MSME actors in Kendal Regency, totaling 16,508 units. Primary data was used, obtained directly by the researcher through distributing questionnaires in a hybrid manner. This study revealed that environmental awareness and green process innovation have a positive and significant effect on both competitive advantage and green consumer variables. Meanwhile, green product innovation has not been proven to affect either competitive advantage or green consumer. In mediation testing, the green consumer variable was proven to mediate the relationship between environmental awareness and green process innovation on competitive advantage, but the results were different for the relationship between green product innovation and competitive advantage. Research results encourage SMEs to have an understanding of and concern for the environment
Co-Authors Andarastuti, Dhiary Yessi Arie Firmansyah, Arie Daely, Anton Emiliana Kasmudjiastuti, Emiliana Emy Sulistyo Astuti, Emy Sulistyo Ernizal, Ernizal Faizal Daud Handarukmi, Jati Jaka Susila Jamhari Jamhari Joko Susilo kharisma putra, gilang Khomeinie, Muhammad Ali Mahfud Nugroho Ramadhan, Agung Saraya, Sitta Sukardi Sukardi Suryadi Suryadi Tasrip, Muhammad Thony Ak, Agoes Thony Ak., Agoes Widhiati Widhiati, Widhiati