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Journal : Musamus Journal of Business

Analisis Pelayanan Prima Terhadap Loyalitas Pelanggan Pada Hotel Megaria Semuel Batlajery
Musamus Journal of Business & Management MJBM Volume 2, No.1, Oktober 2019
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v2i1.2318

Abstract

The purpose of this research is to know the Service Excellence analysis of customer loyalty at Hotel Megaria Merauke. Methods: Quantitative approaches, data sources: primary data and secondary data, data collection techniques: observations, interviews and questionnaires. Population and samples: numbering 40 respondents using total sampling and data analysis techniques: simple linear regression assisted by SPSS. The results of this study showed a regression coefficient of X of 0.254 meaning that excellent service variables have a positive and significant influence on customer loyalty which means that the service affects customer loyalty in Hotel Megaria Merauke.
Analisis Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Percetakan All Stempel Musriyani ,; Semuel Batlajery
Musamus Journal of Business & Management Vol 3 No 1 (2020): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v3i1.3658

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Percetakan All Stempel Kabupaten Merauke. Sampel yang digunakan sebanyak 98 orang responden, menggunakan teknik insidental sampling. Sumber data yang digunakan yaitu data primer dan data sekunder, sedangkan teknik pengumpulan data yang digunakan meliputi observasi, studi pustaka dan kuesioner. Pengukuran variable dalam penelitian ini menggunakan pengukuran skala likert, kemudian data diolah dengan menggunakan program SPSS versi 20 dengan metode analisis yang digunakan adalah metode analisis regresi linear sederhana. Hasil penelitian menunjukan bahwa store atmosphere berpengaruh terhadap keputusan pembelian konsumen, hal ini dibuktikan dengan nilai t hitung sebesar 3,136 dengan tingkat signifikan 0,002 < 0,05. Nilai R Square sebesar 0.093 (9,3%), ini menujukkan bahwa variabel independen yaitu store atmosphere memiliki besaran pengaruh terhadap keputusan pembelian konsumen senilai 9.3%, sedangkan sisanya 90.7% dipengaruhi oleh faktor atau variabel lain.
Pengaruh Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Koperasi Simpan Pinjam (KSP) Sasando Kabupaten Merauke Fivi Junita Kailola; Semuel Batlajery
Musamus Journal of Business & Management Vol 3 No 2 (2021): Musamus Journal of Businness & Management
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v3i2.3937

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan Koperasi Simpan Pinjam (KSP) Sasando Kabupaten Merauke. Populasi dalam penelitian ini adalah seluruh karyawan Koperasi Simpan Pinjam (KSP) Sasando Kabupaten Merauke yang berjumlah 30 orang. Sampel dalam penelitian ini berjumlah 30 orang dengan penentuan menggunakan metode Sampling Jenuh. Pendekatan penelitian yang digunakan adalah pendekatan kuantitatif dan menggunakan analisis regresi linear berganda dengan alat bantu SPSS versi 23.Hasil analisis regresi linier berganda yang telah diolah di peroleh persamaan Y =0,023+0,069(X1)+0,830(X2)+e. Hasil pengujian hipotesis yaitu uji t dan uji F menunjukkan bahwa variabel motivasi dan disiplin kerja mempunyai pengaruh dan signifikan secara parsial maupun simultan kinerja karyawan Koperasi Simpan Pinjam (KSP) Sasando Kabupaten Merauke. Hal ini dibuktikan dengan nilai thitung Motivasi (X1) 2,088 > ttabel 1,703 dengan tingkat signifikan 0,046 < 0,05 sehingga Ha diterima H0 ditolak. Nilai thitung Disiplin Kerja (X2) 24,249 > ttabel 1,703 dengan tingkat signifikan 0,000 < 0,05 sehingga Ha diterima H0 ditolak. Kemudian nilai Fhitung 105,763 > Ftabel 4,21 dengan tingkat signifikan 0,000 < 0,05 sehingga Ha diterima H0 ditolak. Nilai R Square adalah 0,996 yang artinya semua variabel secara bersama-sama berpengaruh terhadap kinerja karyawan sebesar 99,6% sedangkan 0,4% dipengaruhi oleh variabel lain yang tidak diteliti dalam Penelitian.
Analisis Gambaran Segmentasi Dan Positioning Warung Bakso Garuda Nur Dian Sera Saputri; Semuel Batlajery
Musamus Journal of Business & Management Vol 4 No 1 (2021): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.4125

Abstract

The purpose of this study was to describe the market segmentation and business positioning at Warung Bakso Garuda on product sales. This study uses a qualitative approach using a descriptive type of research (illustration). In this study, there were 2 key informants and 5 supporting informants. The data analysis techniques used in this study are Data Reduction, Data Display, and Conclusions Drawing or drawing conclusions from the results of the study. The results of the study show that at this time Mopah Lama is still said to have a low monthly income, thus making consumers want a product with a relatively cheap price and easy to obtain. Differentiating the serving portion of the product is very different, but there needs to be a variety of flavors to make it more attractive to visitors. The results of interviews from 5 informants said that the service of the Garuda meatball stall was still lacking in speed of service, because the shop owner only had 1 (one) waiter, namely the shop owner himself, thus slowing down the service process.
Pengaruh Promosi Dan Brand Image Terhadap Keputusan Pembelian Produk Nikki Jaya Roti Sigma Wulandari; Semuel Batlajery; Fenty Yoseph Manuhutu
Musamus Journal of Business & Management Vol 5 No 2 (2023): Musamus Journal of Business & Management
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v5i2.5068

Abstract

This study aims to determine the effect of promotion and brand image on product purchasing decisions Nikki jaya rot.the population in this research is all costumers at Nikki jaya roti.Breand wich numbered 1201 people the sample of this researchis 92 person.The sampling product used in this study is non propolity with purposive sampling .technigue app roach version 26. The research used is a quantitative approach and using multiple linear regression analysis with SPSS toots from the result of multiple linear regression analysis that has bean processed isobtained eguation Y = 2.11 + 0.421 X1 + 0.727 X2 + e.from the fest results the hypothesis,namely uji t and uji f shows that the promation variable and brand image has influence and is significant partially or product purchase decisions at Nikki jaya roti metter this is evidenced by the thumy promation value of 5.766 < ttabel of 1.986 .with a signiticant level signifikan 0.000 < 0.05.That is accepted,Ho is rejected brand image thitung Brand Image(X2) nilai 20.891 > nilai ttabel 1.986 with level significant 0,000 < 0,05 .that Ha is accepted and Ho is rejected .then Fhitung (511,43) > value Ftabel (3,10) with a significance level of 0,000 < 0,05 so that Ha is accepted HO is rejected the R-Square value 0.929 or 92.9% means that the purchase decision is ex plained by promotion and brand varables image contributes to purchasing decisions by 92.9% with the rema 7.8 % influced by other variabels that are not examined in this study .
Analisis Pelayanan Prima Terhadap Loyalitas Pelanggan Pada Hotel Megaria Semuel Batlajery
Musamus Journal of Business & Management Vol 2 No 1 (2019): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v2i1.2318

Abstract

The purpose of this research is to know the Service Excellence analysis of customer loyalty at Hotel Megaria Merauke. Methods: Quantitative approaches, data sources: primary data and secondary data, data collection techniques: observations, interviews and questionnaires. Population and samples: numbering 40 respondents using total sampling and data analysis techniques: simple linear regression assisted by SPSS. The results of this study showed a regression coefficient of X of 0.254 meaning that excellent service variables have a positive and significant influence on customer loyalty which means that the service affects customer loyalty in Hotel Megaria Merauke.
Analisis Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Percetakan All Stempel Musriyani Musriyani; Semuel Batlajery
Musamus Journal of Business & Management Vol 3 No 1 (2020): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v3i1.3658

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Percetakan All Stempel Kabupaten Merauke. Sampel yang digunakan sebanyak 98 orang responden, menggunakan teknik insidental sampling. Sumber data yang digunakan yaitu data primer dan data sekunder, sedangkan teknik pengumpulan data yang digunakan meliputi observasi, studi pustaka dan kuesioner. Pengukuran variable dalam penelitian ini menggunakan pengukuran skala likert, kemudian data diolah dengan menggunakan program SPSS versi 20 dengan metode analisis yang digunakan adalah metode analisis regresi linear sederhana. Hasil penelitian menunjukan bahwa store atmosphere berpengaruh terhadap keputusan pembelian konsumen, hal ini dibuktikan dengan nilai t hitung sebesar 3,136 dengan tingkat signifikan 0,002 < 0,05. Nilai R Square sebesar 0.093 (9,3%), ini menujukkan bahwa variabel independen yaitu store atmosphere memiliki besaran pengaruh terhadap keputusan pembelian konsumen senilai 9.3%, sedangkan sisanya 90.7% dipengaruhi oleh faktor atau variabel lain.
Pengaruh Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Koperasi Simpan Pinjam (KSP) Sasando Kabupaten Merauke Fivi Junita Kailola; Semuel Batlajery; Muhammad Awal
Musamus Journal of Business & Management Vol 3 No 2 (2021): Musamus Journal of Businness & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v3i2.3937

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan Koperasi Simpan Pinjam (KSP) Sasando Kabupaten Merauke. Populasi dalam penelitian ini adalah seluruh karyawan Koperasi Simpan Pinjam (KSP) Sasando Kabupaten Merauke yang berjumlah 30 orang. Sampel dalam penelitian ini berjumlah 30 orang dengan penentuan menggunakan metode Sampling Jenuh. Pendekatan penelitian yang digunakan adalah pendekatan kuantitatif dan menggunakan analisis regresi linear berganda dengan alat bantu SPSS versi 23.Hasil analisis regresi linier berganda yang telah diolah di peroleh persamaan Y =0,023+0,069(X1)+0,830(X2)+e. Hasil pengujian hipotesis yaitu uji t dan uji F menunjukkan bahwa variabel motivasi dan disiplin kerja mempunyai pengaruh dan signifikan secara parsial maupun simultan kinerja karyawan Koperasi Simpan Pinjam (KSP) Sasando Kabupaten Merauke. Hal ini dibuktikan dengan nilai thitung Motivasi (X1) 2,088 > ttabel 1,703 dengan tingkat signifikan 0,046 < 0,05 sehingga Ha diterima H0 ditolak. Nilai thitung Disiplin Kerja (X2) 24,249 > ttabel 1,703 dengan tingkat signifikan 0,000 < 0,05 sehingga Ha diterima H0 ditolak. Kemudian nilai Fhitung 105,763 > Ftabel 4,21 dengan tingkat signifikan 0,000 < 0,05 sehingga Ha diterima H0 ditolak. Nilai R Square adalah 0,996 yang artinya semua variabel secara bersama-sama berpengaruh terhadap kinerja karyawan sebesar 99,6% sedangkan 0,4% dipengaruhi oleh variabel lain yang tidak diteliti dalam Penelitian.
Analisis Gambaran Segmentasi Dan Positioning Warung Bakso Garuda Nur Dian Sera Saputri; Semuel Batlajery
Musamus Journal of Business & Management Vol 4 No 1 (2021): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.4125

Abstract

The purpose of this study was to describe the market segmentation and business positioning at Warung Bakso Garuda on product sales. This study uses a qualitative approach using a descriptive type of research (illustration). In this study, there were 2 key informants and 5 supporting informants. The data analysis techniques used in this study are Data Reduction, Data Display, and Conclusions Drawing or drawing conclusions from the results of the study. The results of the study show that at this time Mopah Lama is still said to have a low monthly income, thus making consumers want a product with a relatively cheap price and easy to obtain. Differentiating the serving portion of the product is very different, but there needs to be a variety of flavors to make it more attractive to visitors. The results of interviews from 5 informants said that the service of the Garuda meatball stall was still lacking in speed of service, because the shop owner only had 1 (one) waiter, namely the shop owner himself, thus slowing down the service process.
Analisis Strategi Pengembangan Karier PNS Pada Bagian Umum Setda Kabupaten Merauke Bebena, Boy Sandy Alfredo; Batlajery, Semuel
Musamus Journal of Business & Management Vol 7 No 1 (2024): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v7i1.5620

Abstract

This study used a qualitative research method using a descriptive research type. Data collection was carried out by observation, interview and documentation techniques. While the data analysis method used is data reduction, data presentation, and drawing conclusions. In this study, a credibility test was used to test the validity of the data by triangulating data sources. The purpose of this study was to determine the career development strategy of civil servants in the General Section of the Regional Secretariat of Merauke Regency. In obtaining research data, researchers interviewed 8 informants as samples using the sampling technique used was Snowball sampling. The results of the study found that of the four indicators of career development strategies for civil servants in the General Section of the Regional Secretariat of Merauke Regency, only indicators of guidance from leaders and indicators of education and training were quite good. While the promotion and mutation indicators have not been implemented properly. This is due to the lack of information about promotions and transfers to civil servants which have an impact on employee career development.