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Kepuasan Pelanggan Terhadap Kualitas Produk Motor Honda Pada CV. Intan Prima Motor Muhammad Awal
Musamus Journal of Business & Management MJBM Volume 2, No. 2, April 2020
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v2i2.2734

This study aims to determine the partial effect of product quality on customer satisfaction CV. Intan Prima Motor Merauke. The type in this research is quantitative research, while the source of the data obtained in this study are primary data and secondary data. In this study the population is all customers who have bought a motorbike in the CV. Intan Prima Motor and by using the Slovin formula can be sampled in a study of 91 people, and also used incidental sampling techniques. The t test was done using SPSS software. The results of the research show that partially the product quality has a positive and significant effect on customer satisfaction, by improving the quality of products of this Honda type sport motorbike can provide satisfaction to consumers so that sales can increase again and the company gets the profit as expected. Keywords: Product Quality, Customer Satisfaction

Analisis Kualitas Produk Dan Harga Untuk Meningkatkan Kepuasan Pelaggan Mobil Colt Diesel Muhammad Awal; Florentina Blandina Parapaga
Musamus Journal of Business & Management Vol 4 No 1 (2021): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.4154

This study intends to find out how much influence product quality and price have in increasing customer satisfaction for Colt Diesel Cars in Merauke Regency. The method used is a quantitative method. This study uses multiple regression analysis because it has more than one independent variable, namely product quality and price, while the dependent variable is customer satisfaction. This study used as many as 82 respondents. The data processing of the results of the questionnaire distribution was carried out using SPSS. The results of the tests that have been carried out explain that product quality has a positive and significant effect on customer satisfaction, while price has no effect on customer satisfaction because it does not have a significant value.

MOTIVASI DAN PERSEPSI KONSUMEN PENGGUNA LAPTOP MEREK ACER (Studi Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Musamus Merauke) Muhammad Awal
EKONOMI & SOSIAL Vol 9 No 2 (2018): Jurnal Ilmu Ekonomi & Sosial
Publisher : Universitas Musamus,Merauke,Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/jies.v9i2.1866

This research was conducted to see the effect of motivation & perception of the decision to use the Acer brand laptop on students of the Faculty of Economics and Business, Musamus Merauke University. The population in this study was 1116 of the total number of FEB students. The sample in the study was 92 respondents with the sampling method accidental porposife sampling. The technique used is multiple linear regression. From the test results, the t test & F test show that the motivation & perception variables have a positive effect, are significant partially, or simultaneously towards the decision to use the Acer brand laptop on FEB students at Musamus Merauke University.

Analisis Citra Merek Dalam Meningkatkan Kepuasan Dan Loyalitas Pelanggan Mobil Hilux Di Kabupaten Merauke Muhammad Awal; Aldisa Arifudin; Restu Monika Nia Betaubun
EKONOMI & SOSIAL Vol 13 No 1 (2022): Jurnal Ilmu Ekonomi & Sosial
Publisher : Universitas Musamus,Merauke,Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to analyze brand image in increasing Hilux Car Customer Satisfaction and Loyalty in Merauke Regency. In this study the quantitative method used. This study uses a path analysis model because it has mediating or intermediary variables. From the results of the tests that have been carried out, the results of the first substructure equation explain that there is an influence of brand image on satisfaction of 0.482 and the value of sig 0.000 is smaller than 0.05. Which means that brand image has a big enough influence to make customers feel satisfied. While the second substructure equation has the effect of brand image on customer loyalty of 0.310 and the value of sig 0.001 is smaller than 0.05. And the results of the second substructure equation in the table there is an influence of satisfaction on customer loyalty of 0.502 and the value of sig 0.000 is smaller than 0.05. From the results of the analysis of the direct influence of brand image on customer loyalty of 0.310 while the magnitude of the indirect effect of brand image on customer loyalty through satisfaction is 0.242. It can be seen that the direct effect of brand image on customer loyalty is greater than the indirect effect of brand image on customer loyalty through satisfaction

PENDAMPINGAN PERSIAPAN PENDIRIAN BADAN USAHA MILIK KAMPUNG SERMAYAM INDAH Muhammad Awal; Anthonia Karolina Rejo Lobwaer; Syahruddin Syahruddin
Musamus Devotion Journal Vol 2 No 2 (2020): Musamus Devotion Journal
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mdj.v2i2.3210

Referring to the situation of the limited understanding of the officials and the people of the village of Sermayam Indah, Tanah Miring District, this assistance aims to improve the understanding of officials and documents on the preparation of BUMKam establishment. Using savings methods, interviews, lectures and discussions, the stages of Identification and Preparation for Implementation, Socialization, Preparation for Establishment consisting of Discussion of Draft Draft by the Formulating Team, Drafting Approval Meeting by the Village Deliberation Board (BAMUSKAM), Submission of Outcome Documents for Establishing BUMKam. The implementation of the activity was initiated with a socialization program to improve the understanding of the village apparatus regarding the Village Enterprises, with the presentation of the procedures for establishing BUMKam and the Economic Potential and the Formulation of the Formulation Team, followed up by the assistance of the drafting team and the Village Consultative Body. This assistance resulted in the Design of AD and ART Periods, Organizational Structure, Business Logos, Business Names and Types of Businesses. So it was concluded that the Village Owned Enterprises (BUMKam) had not yet formed due to limited understanding and initial documents of the establishment could be overcome by the village through collaboration with universities and districts. Assistance can run optimally if the College Assistance Team communicates intensely with the District Officials and Village Officials

MENUMBUHKAN SEMANGAT BERWIRAUSAHA DALAM PENINGKATAN EKONOMI KELUARGA BAGI IBU PKK KAMPUNG KUPER Aldisa Arifudin; Muhammad Awal
Musamus Devotion Journal Vol 3 No 2 (2021): Musamus Devotion Journal
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mdj.v3i2.3976

The implementation of family economic development activities during the pandemic carried out on the PKK in Kampung Kuper. The first step taken in this devotional activity is the socialization of increasing understanding of the benefits of being a mompreneur, business opportunities and the use of technology in the pandemic period, entrepreneurship strategies and product marketing and financial management. Continued with nugget making training tofu as a business opportunity. This is expected to be a solution to increase motivation, understanding and skills and create a product to be more productive in order to improve the family economy

Analisis peluang badan usaha milik kampung (bumkam) Anthonia Karolina Rejo Lobwaer; Muhammad Awal
FORUM EKONOMI Vol 22, No 2 (2020): Juli
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v22i2.7226

Guna mengetahui peluang pendirian Badan Usaha Milik Kampung (BUMKam) atau BUMDes di Kabupaten Merauke. Penelitian deskriptif kualitatif ini menggunakan informan dari badan pemberdayaan kampung, aparat distrik, aparat kampung, Perbankan, Swasta dan Perguruan tinggi. Teknik pengumpulan datanya Trianggulasi dan FGD (focus group discussion) dengan Proses pengolahan menggunakan teknik Analisis Peluang. Kondisi internal menunjukan kekutan terbesar terletak pada keuangan, kelemahan terbesarnya pada dokumen pendirian dan SDM namun yang paling berisiko adalah kinerja keuangannya, kondisi independensi BUMDes yang diterapkan pada wilayah lainnya ada kemungkinan sulit diterapkan, Penyertaan Modal masih bertumpu pada dana desa. Kabupaten Merauke berpeluang mendirikan badan Usaha Milik Kampung dengan membangun kemitraan dengan Badan Pemberdayaan Kampung, Aparat Distrik dan perguruan tinggi. Untuk pengembangan BUMKam maka kemitraan dengan Pemerintah, Perguruan Tinggi, Perbankan, Swasta/BUMKam dan terkait pengembangan SDM kemitraan dengan semua mitra dapat dilakukan. Kemitraan yang paling mudah dilaksanakan yaitu dengan Perguruan tinggi melalui program Pengabdian kepada masyarakat dan program KKN. Jenis usaha yang paling mudah dijalankan adalah usaha dagang, penyewaan, usaha yang beresiko adalah pariwisata, simpan pinjam dan peternakan dan perikanan, walaupun demikian usaha tersebut berpotensi untuk dikembangkan.

Analisis Potensi Tumbuh Kembang WirausahaPada PKK Aldisa Arifudin; Muhammad Awal
EKONOMI & SOSIAL Vol 14 No 1 (2023): Jurnal Ilmu Ekonomi & Sosial
Publisher : Universitas Musamus,Merauke,Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/jies.v14i1.5079

Kemajuan ekonomi suatu masyarakat bisa berwujud dengan adanya inovasi dari para wirausaha agar perkembangan kewirausahaan semakin meningkat. Dengan peningkatan kewiausahaan maka menyetarah gender dan mengurangi kemiskinan. Wirausaha perempuan juga memiliki kontribusi dalam penyerapan tenaga kerja, terutama perempuan lain disekitarnya. Untuk itu dalam penelitian ini ingin mengetahui potensi tumbuh kembang wirausaha pada ibu PKK di Distrik Semangga. Metode yang digunakan yaitu statistic deskriptif. Populasinya seluruh Ibu PKK di Distrik Semangga dan pengambilan sampelnya menggunakan formula Lemeshoew yang berjumlah 140 orang. Hasil yang diperoleh yakni ibu PKK di distrik semangga memiliki potensi dalam berwirausaha namun masih banyak hal yang harus dipelajari sehingga mampu memulai hingga sukses daam menjalankan usahanya.

MENUMBUHKAN SEMANGAT BERWIRAUSAHA DALAM PENINGKATAN EKONOMI KELUARGA BAGI IBU PKK KAMPUNG KUPER Aldisa Arifudin; Muhammad Awal
Musamus Devotion Journal Vol 3 No 2 (2021): Musamus Devotion Journal
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mdj.v3i2.3976

The implementation of family economic development activities during the pandemic carried out on the PKK in Kampung Kuper. The first step taken in this devotional activity is the socialization of increasing understanding of the benefits of being a mompreneur, business opportunities and the use of technology in the pandemic period, entrepreneurship strategies and product marketing and financial management. Continued with nugget making training tofu as a business opportunity. This is expected to be a solution to increase motivation, understanding and skills and create a product to be more productive in order to improve the family economy

Kepuasan Pelanggan Terhadap Kualitas Produk Motor Honda Pada CV. Intan Prima Motor Muhammad Awal
Musamus Journal of Business & Management Vol 2 No 2 (2020): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v2i2.2734

This study aims to determine the partial effect of product quality on customer satisfaction CV. Intan Prima Motor Merauke. The type in this research is quantitative research, while the source of the data obtained in this study are primary data and secondary data. In this study the population is all customers who have bought a motorbike in the CV. Intan Prima Motor and by using the Slovin formula can be sampled in a study of 91 people, and also used incidental sampling techniques. The t test was done using SPSS software. The results of the research show that partially the product quality has a positive and significant effect on customer satisfaction, by improving the quality of products of this Honda type sport motorbike can provide satisfaction to consumers so that sales can increase again and the company gets the profit as expected. Keywords: Product Quality, Customer Satisfaction

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