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All Journal RETORIKA: Jurnal Ilmu Bahasa Jurnal Abdi Dharma Masyarakat
Agus Darma Yoga Pratama, Agus Darma
Universitas Wramadewa
Dentistry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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The Knowledge Level of Housewives about Serving Ayam Betutu Yoga Pratama, Agus Darma; Mirsa Umiyati; Daimond Tavares Rosa Suhartono
RETORIKA: Jurnal Ilmu Bahasa Vol. 7 No. 1 (2021): April
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.753 KB) | DOI: 10.22225/jr.7.1.3284.58-68

Abstract

This study analyzed the knowledge level of housewives about serving Ayam Betutu/Chicken Betutu as a Balinese specialty. The population in this study was 103 housewives who lived in Banjar Buaji Anyar, Sumerta Kelod Village. The data were collected using direct interviews and standardized questionnaires. The data processing was performed using the SPSS program, while a descriptive statistic was used to analyze the data. Based on the results of data analysis, the study showed that the knowledge level of housewives about serving Chicken Betutu was still very good. Definitely, this is a very good thing for the preservation of Chicken Betutu as special food, and especially Chicken Betutu has become a culinary icon from Bali. The good knowledge level of housewives about serving Chicken Betutu can be a trusted source for the younger generation if they want to know about Chicken Betutu, starting from the basic ingredients, the manufacturing process, tools, to the taste of the Chicken Betutu.
PKM PEMBERDAYAAN DIGITAL PENENUN SONGKET MELALUI SOSIAL MEDIA Mahayana, I Made Astu; Yoga Pratama, Agus Darma; Larasdiputra, Gde Deny; Trisnamayuni , A. A. Istri Mas
Jurnal Abdi Dharma Masyarakat (JADMA) Vol. 6 No. 2 (2025): Oktober 2025
Publisher : LPPM Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/jadma.v6i2.12359

Abstract

Desa Gelgel, Klungkung, dikenal sebagai salah satu sentra penghasil kain songket Bali yang memiliki nilai budaya tinggi. Namun, pemasaran produk songket oleh para penenun masih mengandalkan metode konvensional dan belum memanfaatkan media sosial secara optimal. Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitas digital penenun melalui pelatihan dan pendampingan strategi e-marketing berbasis Instagram, khususnya dalam hal konten visual dan bahasa iklan (copywriting). Metode pelaksanaan mencakup tiga tahap: identifikasi kebutuhan mitra, workshop, pelatihan dan pendampingan yang intensif, serta evaluasi dan tindak lanjut. Hasil kegiatan ini berhasil meningkatkan kemampuan mitra dalam hal peningkatan kapasitas digital dan keterampilan bahasa iklan penenun songket, memperluas jangkauan pemasaran hingga tingkat nasional, serta mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs), khususnya Pendidikan Berkualitas serta Pekerjaan Layak dan Pertumbuhan Ekonomi.
Co-Authors Daimond Tavares Rosa Suhartono Gde Deny Larasdiputra Mahayana, I Made Astu Mirsa Umiyati Trisnamayuni , A. A. Istri Mas