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All Journal Jurnal Infra JOIV : International Journal on Informatics Visualization Performance Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP)
Albert Kurniawan, Albert
Program Studi Teknik Informatika
Computer Science & IT Education Law, Crime, Criminology & Criminal Justice

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Journal : Performance

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FENG SHUI BASED MARKETING: STRATEGI MEMENANGKAN KONSUMEN BERBASIS PEMAHAMAN NILAI-NILAI KEPERCAYAAN TIONGHOA Kurniawan, Albert
Performance Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Feng shui is an ancient chinese wisdom about “chi” or positive energy. In reality,most of feng shui’s belief could be explained by modern science. In contemporary practice,feng shui incorporates a wide range of concepts considered to affect a person’s lu ck.These include traditional ideas about feng shui’s five elements, site selection, buildingdesign, as well a belief about certain numbers. Focusing on feng shui’s belief, this paperwill intepret how to utilize feng shui in interest of marketing. Combining marketing mixwith feng shui to attract more attention from the consumers.
Co-Authors A.A. Ketut Agung Cahyawan W Dwi Putra, Sulistyo Emantoko Gabriela, Melanie Ibnu Gunawan Johan Muliadi Kerta, Johan Muliadi Lun Lau, Sian Purba Daru Kusuma Rahaditya, R. Rangkuti, Abdul Haris Saputra, Dany Eka Tandianto, Alicia