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All Journal Jurnal Ilmu Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM International Journal of Business and Information Technology Jurnal Ilmu Manajemen Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Social & Economic Bulletin Countable (Contemporary Business and Sustainability Science)
Mahayanti Fitriandari, Mahayanti
Fakultas Ekonomi , Universitas Udayana, Bali
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai

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Meningkatkan Keputusan Pembelian Yogurt Cheese Works: Dampak Dari Persepsi Harga Dan Kualitas Produk Meryawan, I Wayan; Kesuma Suryawan, Tjokorda Agung Wijaya; Fitriandari, Mahayanti; Pebriani, Ni Kadek
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 1 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i1.1086

Abstract

The decision to buy yogurt is based on information about the advantages of the product. The stages of the assessment decision are influenced by some aspects between assumptions or perceptions and product quality. Cheese Works Gianyar Bali as a research location found various problems related to yogurt purchasing decisions. The problem that occurs at Cheese Works Gianyar Bali is shown by the shrinking purchasing decisions for yogurt products. This research concludes that there is a positive and significant effect simultaneously and partially between the perception of price and product quality on the decision to purchase yogurt at Cheese Works Gianyar Bali. The sample of this research is 56 respondents using simple random sampling method. The data analysis used to answer the research objectives are classical assumption testing, multiple linear regression analysis, determination analysis, simultaneous significance testing (F-test), and partial significance testing (t-test). The results of this study found that the simultaneous perception of price and product quality had a significant positive effect on purchasing decisions at Cheese Works Gianyar Bali. Furthermore, partial price perception has a significant positive effect on purchasing decisions at Cheese Works Gianyar Bali and partially product quality has a significant positive effect on purchasing decisions at Cheese Works Gianyar Bali.
Mengukur Tingkat Kepuasan Nasabah Dampak Dari Kualitas Pelayanan dan Citra Perusahaan Meryawan, I Wayan; Fitriandari, Mahayanti; Kesuma Suryawan, Tjokorda Gde Agung Wijaya; Indah Widiantari, I Dewa Ayu
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 2 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i2.1140

Abstract

Placing customer satisfaction as the primary objective or central aim of the company both in the present and for the future holds immense importance due to its pivotal role in upholding the longevity of the offered products or services. Employing strategies that focus on the quality of service and bolstering the company's reputation are recognized as effective means to amplify customer contentment with the products or services they avail. The present study endeavors to assess the interplay and individual impacts of service quality and company image on customer satisfaction within KSP Sri Baruna Lestari located in Bangli Regency. The study population encompasses all active customers who utilized savings, deposits, and credit services at KSP Sri Baruna Lestari during the year 2021, amounting to a total of 2,385 individuals. The sample size was determined utilizing the Slovin Formula, resulting in a sample comprising 96 individuals selected through purposive random sampling. The analytical techniques employed in this research encompass classical assumption tests, multiple linear regression analysis, determination analysis, F-test, and t-test. The research outcomes divulge that both service quality and company image exert a concurrent and positive significant influence on customer satisfaction. Furthermore, it is found that service quality and company image exert partial yet positive and significant impacts on customer satisfaction at KSP Sri Baruna Lestari.
Keputusan Penggunaan Aplikasi E-Commerce Tokopedia: Dampak Dari Brand Image Kepercayaan Dan Lifestyle (Studi Pada Mahasiswa Perguruan Tinggi) Meryawan, I Wayan; Fitriandari, Mahayanti
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 16 No 1 (2024)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v16i01.1242

Abstract

Keputusan pengunaan aplikasi e-commerce dapat diukur dari adanya dampak secara bersama dan mandiri antara brand image, kepercayaan dan lifestyle. Pengukuran dampak tersebut menjadi capaian luran penelitian. Seberan populasi penelitian diambil dari jumlah mahasiswa yang telah menggunakan aplikasi e-commerce Tokopedia yang berjumlah 213 orang. Sampel penelitian berjumlah 68 orang melalui pendekatan slovin. Pemilihan sampel merujuk pada purposive sampling. Hipotesis penelitian diuji menggunakan pengujian hipotesis yang sesuai. Hasil pengujian mendapatkan hasil bahwa semua hipotesis terbukti. Brand image, kepercayaan dan lifestyle terbukti memiliki dampak yang kuat terjadinya keputusan penggunaan aplikasi e-commerce dikalangan mahasiswa. Implikasi hasil penelitian dapat memberikan rekomendasi terhadap terciptanya keputusan penggunaan aplikasi e-commerce melalui brand image, kepercayaan dan lifestyle.
PENGARUH KEPUASAN KERJA DAN MOTIVASI KERJA TERHADAP LOYALITAS PEGAWAI NON MEDIS PADA RUMAH SAKIT UMUM DAERAH SANJIWANI DI KABUPATEN GIANYAR Fitriandari, Mahayanti; Nindia Putri, Cokorda Istri Agung Vera; Ananditha, Ida Bagus Ruby
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 16 No 2 (2024)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v16i02.1376

Abstract

The study's objectives were to ascertain if job satisfaction and work motivation had a concurrent, partial, and substantial impact on the loyalty of non-medical staff at the Sanjihani General Hospital in Gianyar Regency. The proportionate random sampling technique was used to determine the sample size, which could be as many as 68 individuals. Stratified random sampling was used to carry out the sampling, meaning that the number of non-medical staff in each field under study affected how many samples were taken. The traditional assumption test, multiple linear regression coefficient analysis, determination analysis, F test statistical analysis, and t test statistical analysis were all used to analyse the data. The findings demonstrated a favourable and substantial influence on job satisfaction and work motivation on the loyalty of non-medical staff at the Sanjiwani Regional General Hospital in Gianyar Regency, either concurrently or partly.
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP KEPUASAN KONSUMEN DALAM PEMBELIAN PRODUK BAHAN BANGUNAN PADA UD. TARU GUMANA Meryawan, I Wayan; Fitriandari, Mahayanti; Dwi Yoga, I Gusti Ngurah
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 16 No 2 (2024)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v16i02.1380

Abstract

Business competition has a significant impact on the industry, especially the fulfillment of consumer satisfaction perception which is the main problem, the weakness of the building store industry in meeting consumer satisfaction occurs in UD. Taru Gumana is caused by the low quality of service and the perception of value obtained by consumers. The purpose of this study is to determine the partial and simultaneous influence of service quality and value perception on consumer satisfaction in purchasing building material products at UD. Taru Gumana. This study is a quantitative study involving a sample of 96 respondents using the non-probalility sampling method. The data analysis technique used in this study uses hypothesis testing. The data collection technique uses questionnaire distribution. The results of the study stated that service quality and value perception had a positive and significant effect on consumer satisfaction and service quality and value perception together had a significant effect on consumer satisfaction. Furthermore, the implications of this research can build a way to increase consumer satisfaction, one of which is by paying attention to strengthening value perception so that the expectations desired by consumers can be realized and also inseparable from improving service quality.
PENGARUH KARAKTERISTIK INDIVIDU PENGALAMAN KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA UKM CV. RATU PATNI Fitriandari, Mahayanti; Wijaya, I Kadek Arya; Meryawan, I Wayan; Nindia Putri, Cokorda Istri Agung Vera
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 17 No 1 (2025)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v17i1.1512

Abstract

Small and Medium Enterprises (SMEs) are widespread in Indonesia, particularly in Bali. The SME CV. Ratu Patni Denpasar is facing low work productivity, which is caused by weak individual characteristics, lack of work experience, and an unsupportive work environment. The aim of this research is to determine the simultaneous and partial influence of individual characteristics, work experience, and work environment on employee productivity at the SME CV. Ratu Patni. This research uses a quantitative approach involving 34 respondents who were used as the research sample. The sampling technique used in this research is saturation sampling, and data were collected through the distribution of questionnaires. The data analysis techniques used in this research are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, Determination Coefficient, t-test, and F-test. Based on the results of the research, there is a positive and significant influence both simultaneously and partially between individual characteristics, work experience, and work environment on employee productivity. Approaches to improving work productivity from this study can be implemented by paying attention to work experience and also considering individual characteristics and the work environment, especially in SMEs similar to CV. Ratu Patni.
pengaruh e-service quality e-trust dan e-wom terhadap customer satisfaction pada pengguna e-commerce shopee di kecamatan ubud Dita Segarini, Ni Kadek; Meryawan, I Wayan; Fitriandari, Mahayanti
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 17 No 1 (2025)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v17i1.1514

Abstract

E-commerce is very popular nowadays, thereby intensifying competition between e-commerce. Customer satisfaction or customer satisfaction in e-commerce is the main goal in retaining customers. Customer satisfaction or customer satisfaction in e-commerce can be influenced by several factors, including e-service quality, e-trust and E-WOM. The achievement of this research is to determine the simultaneous and partial influence between e-service quality, e-trust and E-WOM on customer satisfaction among Shopee e-commerce users in Ubud sub-district, the number of which cannot be identified with certainty, the research sample This consisted of 100 respondents using accidental sampling. Data hypothesis testing in this research uses multiple linear regression, determination analysis, statistical analysis of the F test (F-test) and statistical analysis of the t test (t-test). Based on the research results, it can be seen that e-service quality has a partially positive and significant effect on customer satisfaction, e-trust has a partially positive and significant effect on customer satisfaction, E-WOM has a partially positive and significant effect on customer satisfaction, and e-service quality, e-trust and E-WOM are simultaneously significant to customer satisfaction. E-service quality, e-trust and E-WOM have a strong impact on customer satisfaction when using applications, especially the Shopee e-commerce application
Co-Authors Agustin, Cindy Ananditha, Ida Bagus Ruby Cokorda Istri Agung Vera Nindia Putri Dita Segarini, Ni Kadek Dwi Yoga, I Gusti Ngurah Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 Indah Widiantari, I Dewa Ayu Kesuma Suryawan, Tjokorda Agung Wijaya Meryawan, I Wayan Novitasari, Kadek Sendi Pebriani, Ni Kadek Ria Sawitri, Ni Putu Yuliana Sawitri, Ni Putu Yuliana Ria Sudiyani, Ni Nyoman Tjokorda Gde Agung Wijaya Kesuma Suryawan Wati, Gusti Nyoman Tri Purnami Wijaya, I Kadek Arya