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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management
Suryono Budi Santosa, Suryono Budi
Diponegoro University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PRODUCT QUALITY, PERCEIVED VALUE DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION INDIHOME DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIASI (Studi Pada Mahasiswa Universitas Diponegoro Pengguna Indihome) Achra, Muhammad Osama; Santosa, Suryono Budi; Hasanatina, Foza Hadyu
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aimed to analyze how the quality of the product, how customers feel about the product's value, and the quality of service provided by IndiHome affect whether customers want to buy from them again. It also looked at how happy customers are with IndiHome's services. When customers aren't happy with IndiHome, they might not want to buy their internet service again. The researchers used a method where they collected information from 137 students at Diponegoro University who have used IndiHome's service before. They used a special way to collect this information called a questionnaire and a computer program called AMOS to study the data they collected. The results showed that when the product is good, when customers feel the product is valuable, and when the service is good, customers are happier and more likely to buy from IndiHome again. And when customers are happy with IndiHome, they're more likely to want to buy their service again in the future.
PENGARUH DESTINATION IMAGE, DESTINATION SERVICE QUALITY, PERCEIVED VALUE TERHADAP REVISIT INTENTION DENGAN TOURIST SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Wisata Taman Nasional Bunaken) Manoppo, Sulistiawati; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT As an archipelagic country with the largest sea area in the world, Indonesia has huge potential to become the global maritime axis. This plays a crucial role for the country’s growth and prosperity. The diverse maritime potential of Indonesia also contributes greatly to the welfare and prosperity of its people. It has a positive impact on the potential of marine tourism in Indonesia, which can contribute to both the national and local economy of the tourist area itself. One of the famous marine attractions in Indonesia is Bunaken National Park. This study aims to analyze the influence of Destination Image, Destination Service Quality, Perceived Value towards Revisit Intention with Tourist Satisfaction as the intervening variable. This study utilizes a quantitative method with a purposive sampling technique. The study population consists of tourists living outside Manado city, with the data collection conducted through online questionnaires. As a result, 168 respondents meet the criteria. Subsequently, the data gathered is being analyzed using the Structural Equation Modelling method with the Analysis Moment of Structural (AMOS) software. The result of the study shows that Destination Image has a significant positive effect on Tourist Satisfaction, Destination Service Quality has a significant positive effect on Tourist Satisfaction, Perceived Value has a significant positive effect on tourist satisfaction, tourist satisfaction has a positive effect on Revisit Intention, Destination Image has no significant positive effect on Revisit Intention , Destination Service Quality has no significant positive effect on Revisit Intention and Perceived Value has no significant positive effect on Revisit Intention.
Analisis Pengaruh Persepsi Harga, Citra Merek, dan Kualitas Layanan terhadap Loyalitas Merek dengan Kepuasan Pelanggan sebagai Variabel Intervening Nugroho, Adityo; Santosa, Suryono Budi
JURNAL STUDI MANAJEMEN ORGANISASI Vol 21, No 2 (2024)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v21i2.67269

Abstract

The background of this research is due to the statistical phenomenon of Apotek K-24 on Google Trend platform whose development tends to be less good when compared to several other national pharmacies where Kimia Farma is in first place, second is Guardian, Century is in third place, and Apotek K-24 is in last place. This research aims to analyze the perception of price, brand image, and service quality on brand loyalty with customer satisfaction as an intervening variable for consumers of Apotek K-24. The population of this research is all consumers who have made purchases at Apotek K-24 in Semarang City. The sample of this study amounted to 150 respondents. The data collection method used is in the form of distributing questionnaires. The data analysis technique used in this research is Structural Equation Modeling (SEM) with the application of SPSS-AMOS 24. The results showed that price perception, brand image, and service quality have a positive and significant effect on customer satisfaction. The results also show that price perception, brand image, and service quality have a positive and significant effect on brand loyalty. However, the relationship between customer satisfaction and brand loyalty is negative and insignificant. Therefore, Apotek K-24 can focus on increasing brand loyalty by improving price perception, brand image, and service quality.
Co-Authors Achra, Muhammad Osama Aditya Taufan P.A Adityo Nugroho, Adityo Adyanto, Brian Cahyo Afwan, Mukhammad Teguh Amara Prameswari, Arnintya Andrawan Diponugroho, Andrawan Angga Luthfy Al Ijie, Angga Luthfy Aprinuryanto, Naufal Afiqusholih Clarisa Alfa Lionora Fajar Kustriantomo, Fajar Febry Ferial Rombe, Febry Ferial Foza Hadyu Hasanatina, Foza Hadyu Gunanda Situmorang, Gunanda Keisha Maulitasari Raharjo, Keisha Korniawan Raharjo, Korniawan Manoppo, Sulistiawati Maulina Puspasari, Maulina Mukti, Khansania Adinda Nova Dhita Kurniasari, Nova Dhita Ramadhan, Afif Ghaffar Renata Riskia Agustyn, Renata Riskia Rizky Anandia, Rizky Yoga Wicaksono