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All Journal JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) At-Taqaddum Management Analysis Journal Journal of Economic Education Al Tijarah DIJB (Diponegoro International Journal of Business) Jurnal Ekonomi Dan Bisnis SOLUSI Jurnal RAK (Riset Akuntansi Keuangan)
Endang Tri Widyarti, Endang Tri
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
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Journal : Jurnal Ekonomi Dan Bisnis

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QUALITY OF CUSTOMER SERVICE, LOCATION AND PRICE PERCEPTION OF PURCHASING DECISIONS (Study On Bebek H Pak Slamet Banyumanik Semarang) Endang Tri Widyarti; Dian Triyani; M Sigit Taruna
Jurnal Ekonomi Dan Bisnis Vol 24, No 2 (2021): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2021
Publisher : Fakultas Ekonomi Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v24i2.1602

Abstract

This research determines differences in Quality Control Consumer, Location, and price perception of purchasing decisions. This research was carried out in another Bebek H Pak Slamet. Respondents using non-random sampling techniques. This sampling technique uses purposive sampling technique, with the following criteria: consumers or customers who are at least 17 years old, consumers or customers who have consumed other Bebek H Pak Slamet Banyumanik Semarang products and have already visited Bebek H Pak Slamet Banyumanik Semarang. The technique of data collection uses a questionnaire that has been tested for validity and reliability. Data analysis in this study uses multiple linear regression analysis which aims to test the variables of Quality Control Cosumen, Location and price perception of purchasing decisions. The results showed that Quality Control Consumer had an effect, Location, and price perception had a positive and significant effect on purchasing decisions
Co-Authors Abdul Karim Achmad Taufik Ibrahim, Achmad Taufik Adhi Widyakto Alvin Rayinda Pramasha, Alvin Rayinda Astiwi Indriani Boentoro, Nathania Valentine Citra Indradewi, Citra Cynthia Dewi Sampurna, Cynthia Dian Triyani Dian Triyani Dien Hawa, Ghassani Malda Eko Nur Hidayat Fachrul Ferdiansyah Fresiliasari, Oktavie Haryanto, Satrio B. Hida Efri Nurfina, Hida Efri Iin Puji Erlina, Iin Puji Kusumawati, Citra Andriani Linda Purnama Sari, Linda Purnama Lukmana, Anggara Soekowati Mohammad Sigit Taruna Monic Lisiana, Kezia Xenna Nicodemus Hedro, Nicodemus Nur, Tegar Ochta Prakoso, Bagas Gandhi Ramania, Shendy Ridhlo Ilham Putra Wardana, Ridhlo Ilham Putra Rina Haryati, Rina Rinawati, Tri Rini Setyo Witiastuti Sari, Desy Febriana Shinta Dewi Vernanda, Shinta Dewi Shoimatul Fitriana Sidabutar, Riyandi Bittatar Souisa, Johanis Suryawardana, Edy Widyakto, Adhi Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yohanes Suhardjo