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All Journal TATANAN Journal of Mechanical Engineering Science and Technology Edu Komputika Journal JIKO (Jurnal Informatika dan Komputer) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Media Pertanian Simtek : Jurnal Sistem Informasi dan Teknik Komputer Journal of Economics and Business UBS Jurnal Ekonomi Jurnal Akuntansi, Manajemen dan Bisnis Digital Ecobankers : Journal of Economy and Banking Bata Ilyas Educational Management Review Computer & Science Industrial Engineering Journal
Alvin Alvin, Alvin
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering

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Journal : Jurnal Akuntansi, Manajemen dan Bisnis Digital

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Implementation Of Social Media Marketing Development For Adda Lantai To Increase Brand Awareness Hasugian, Dedy Saputra; Alvin, Alvin; Kembau, Agung Stevanus
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8774

Abstract

The researcher took Adda Lantai as the object of research because Adda Lantai in developing its business did not maximize the use of social media marketing. With this problem, the researcher provided a social media marketing solution to increase Brand Awareness in optimizing posts on social media used on Adda Lantai. This study uses a qualitative method with interview and observation techniques. In order to facilitate Adda Lantai to develop its Social Media marketing, the researcher used a previously designed Content Plan in designing the creation of existing content both on Instagram and on Tiktok. The researcher also used Instagram Advertising and Tiktok Advertising tools to increase Brand Awareness in terms of posts. The results of this study indicate that Adda Lantai needs to develop its Social Media Marketing consistently to increase Brand Awareness and also use Instagram Advertising and Tiktok Advertising in order to reach more audiences from Adda Lantai. In conclusion, to increase Brand Awareness, Adda Lantai is advised to focus more on developing Social Media Marketing, especially in terms of its posts so that in the future more audiences will recognize Adda Lantai.
Co-Authors ., Nasamsir Amalda, Fadila Ayu Ekasari Edirianto, Sunardi Ery Dewayani Fachrudiana, Nadia Fajriyah, Fajriyah Feriani Astuti Tarigan Ferryanto, F. Goeij, Ethan B.W. Gunawan, Fransisca Hasugian, Dedy Saputra Herawati, Vera Ilianto, Ilianto Kembau, Agung Stevanus Lingga, Wirawan Marsella, Elisabeth Nastiti, Putri Nasution, Amir Saleh Pangaribuan, Hotma Paturohman, Paturohman Razak, Indra Miftahul Rizaldy, Nardo Robet Robet Sinaga, Monica Sari Siregar, Ana Tince Sopannata, Antya Jahani Sumarno . Yandi, Jepri Yulfiswandi, Yulfiswandi Yulistiati Nengsih Zyad Rusdi