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All Journal BAHTERA : Jurnal Pendidikan Bahasa dan Sastra Acta Diurna: Jurnal Ilmu Komunikasi KOMUNIDA: Media Komunikasi dan Dakwah Bandung Conference Series: Journalism Media Bina Ilmiah Inter Community : Journal of Communication Empowerment Jurnal Ilmiah Dan Karya Mahasiswa Kajian Administrasi Publik dan ilmu Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Rosita Anggraini Rosita Anggraini
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Konten Review Film pada Youtube Cine Crib terhadap Minat Menonton Film di Bioskop Rohulloh Faturahman; Rosita Anggraini
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 3 No. 1 (2026): Maret: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v3i1.920

Abstract

Cine Crib is a YouTube channel that routinely reviews both international and Indonesian films, with a primary focus on Indonesian cinema. The review content, presented in a relaxed, informative, and entertaining manner, possesses significant potential to influence audience decisions to watch films in cinemas. In the digital era, social media platforms, including YouTube, have emerged as primary information sources that play a vital role in shaping consumer perceptions, preferences, and behaviors concerning movie-watching interest, particularly in theaters. This study aims to determine the influence and the magnitude of the impact of review content on the Cine Crib YouTube channel toward the interest in watching films in cinemas. The research employs a quantitative approach utilizing a survey method. Data were collected by distributing questionnaires to 100 respondents consisting of Cine Crib channel subscribers. Data analysis includes validity and reliability tests, simple linear regression, t-tests, F-tests, and the calculation of the coefficient of determination ($R^2$). Research findings indicate that film review content on YouTube has a positive and significant influence on the interest in watching films in cinemas, albeit with a weak correlation. Variations in watching interest are influenced by film review content, while the remaining factors are influenced by variables outside the scope of this study. Consequently, the Cine Crib channel represents an effective strategy for increasing interest in cinema-going.
Pengaruh Media Sosial Instagram @byu.id terhadap Keputusan Pembelian Produk Provider bagi Gen-Z Setiwi Imrohati; Rosita Anggraini
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 2 (2026): Mei: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i2.1077

Abstract

In the digital era, marketing communication strategies through visual platforms are crucial in attracting the interest of young consumers who have critical and dynamic characteristics. This study aims to determine the influence of Instagram social media @Byu.Id on provider product purchasing decisions for Gen-Z. The research approach is quantitative with a survey method. Data were collected through questionnaires distributed to 90 respondents who are followers of the Instagram account @byu.id and are included in the Generation Z age category. The data analysis technique uses simple linear regression analysis to measure the extent to which social media variables influence purchasing decision variables, the study shows that Instagram social media @byu.id has a significant and positive influence on product purchasing decisions. Price, motivation, Choice of purchasing channels, brands, and advertisements in the @byu.id account are proven to be able to stimulate the stage of recognizing needs to purchasing actions in Gen-Z. This study confirms that Instagram social media optimization is a vital instrument for cellular providers in winning the market in the Generation Z segment. After conducting research activities on the influence of Instagram social media @byu.id on provider product purchasing decisions for Gen-Z, there is an influence of Instagram social media @byu.id on provider product purchasing decisions for Gen-Z based on the answers to the statement questions that have been filled in by respondents which are processed through a simple linear regression test, T test and Determination Coefficient. Then there is a very strong relationship between variable X and variable Y which is carried out in the Correlation test, thus there is a very strong influence on provider product purchasing decisions for Gen-Z
Co-Authors Achmad Firdausyi Arintowati Hartono Feby Almaida Ihsan Ramadhan IRWANSYAH Irwansyah Irwansyah Irwansyah Kamilatus Sya'diyah Kurnia Ramadhan muhammad alawi Niken F. Ernungtyas Niken Febrina Ernungtyas Paramita Purnama Rohulloh Faturahman Setiwi Imrohati Sugeng Ajiprakoso