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All Journal Serat Acitya Politik Indonesia: Indonesian Political Science Review Majalah Ilmiah Gema Maritim Dialogue: Jurnal Ilmu Administrasi Publik Maritime Park: Journal Of Maritime Technology and Socienty Jurnal Media Administrasi Public Service And Governance Journal Kybernology : Jurnal Ilmu Pemerintahan Dan Administrasi Publik International Journal of Sociology and Law
Karmanis, Karmanis
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas 17 Agustus 1945 Semarang
Humanities Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Journal : Public Service And Governance Journal

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Sinergi Pemerintah Desa dan Kawasan Industri dalam Pemberdayaan Masyarakat: Studi Kasus Desa Plenen Karmanis Karmanis; Trilesctari Trilesctari; Karjono Karjono
Public Service and Governance Journal Vol. 7 No. 1 (2026): Januari : Public Service And Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v7i1.3404

Abstract

The development of industrial areas has direct implications for surrounding buffer villages, including Plenen Village, which is adjacent to the Batang Integrated Industrial Estate (KITB)/Batang Industropolis Special Economic Zone (SEZ). The main issue identified is the suboptimal utilization of industrial development opportunities to improve local community welfare. This study aims to analyze the synergy between village government and industrial areas in empowering the community of Plenen Village. A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, field observations, and document analysis, and were analyzed thematically. The findings indicate that synergy between the village government and industrial area has been established through program coordination, facilitation of local labor absorption, and social support via corporate social responsibility programs. However, such synergy remains partial and has not been institutionally integrated, resulting in limited impact on community empowerment. The study concludes that strengthening collaborative governance and joint planning is essential to ensure that industrial development provides more inclusive and sustainable benefits for buffer village communities.
Pemasaran Produk Lokal Berbasis Kesehatan sebagai Strategi Peningkatan Kesejahteraan Masyarakat Desa Plenen sebagai Desa Penyangga Kawasan Industri Terpadu Batang Ainun Ganisia; Karmanis Karmanis; Sugiyanto Sugiyanto
Public Service and Governance Journal Vol. 7 No. 1 (2026): Januari : Public Service And Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v7i1.3407

Abstract

This study aims to analyze the marketing of health-based local products in Plenen Village as a buffer village of the Batang Integrated Industrial Estate and its implications for community welfare. The identified problems include limited human resource capacity, restricted market access, and limited understanding of modern marketing strategies among micro and small business actors. This study employs a descriptive qualitative approach with a case study design. Primary data were obtained through in-depth interviews and field observations, while secondary data were collected from official documents, development reports, and related publications. Data analysis techniques included data reduction, data presentation, and drawing conclusions using source and method triangulation to ensure validity. The results indicate that the people of Plenen Village have diverse potential in health-based local products, including healthy processed foods and herbal products. The marketing strategies applied include direct marketing, digital marketing, and partnerships with local communities, which significantly improve community income and welfare. Major challenges still include limited product innovation and human resource capacity. This study concludes that marketing health-based local products can be an effective strategy to enhance the welfare of buffer village communities around industrial estates, provided it is supported by empowerment, innovation, and adequate policies.
Co-Authors Aan Cholifah Rofa’a Ainun Ganisia Alexius Sunaryo Ani Aksa Maniani Dekki Ikrar Mahardhika Diah Kusumawati, Evyana Harahap, Doni Aldise Karjono M, Karjono Kusumawati , Evyana Diah Kusumawati, Evyana Diah Pambudi, M. Aji Luhur Rini Werdiningsih ST. Amri Alimatul Muflikhah Sugiyanto Sugiyanto Suparno Suparno Suparno Suparno Syamsiar, Syamsiar Tri Lestari Hadiati Tri Lestari Hadiati Trilesctari Trilesctari Try Lestari Hadiati