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Pegaruh Kepemimpinan Berdasarkan Nilai Keislaman (Sifat Tauladan Muhammad SAW) Terhadap Kinerja Karyawan Rina Hastuti; Septi Kurnia Prastiwi
EBBANK Vol 8, No 2 (2017): EBBANK Vol.8 No.2 Desember 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.726 KB)

Abstract

The aim of this research is to test the relationship between islamic spiritual intelligence and  employee spiritual value toward employee performance. To strengthen the effect, mediating variable of employee engagement were added to the model. The research collected the data from the employee of small medium enterprise in cullinary industry which owned by  moslem entrepreneurs in Surakarta. by conduct a path analysis the research reveal that the characters of sidiq, amanah, and fatanah are significantly influence the employee spiritual value. However, the quality of Islamic leadership style is able to increase and empower the employee’s spirit value in order to achieve higer employee performance.
Performance of GoFood MSEs Partnership: An Integration of Entrepreneurial Orientation, Marketing Capabilities, and Brand Orientation Septi Kurnia Prastiwi; Asep Maulana Rohimat
Shirkah: Journal of Economics and Business Vol 5, No 3 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (927.873 KB) | DOI: 10.22515/shirkah.v5i3.337

Abstract

The current application of Gojek with its GoFood feature can serve the function as promotion media to consumers at the maximum extent for the Micro and Small Enterprises (MSEs) in the culinary business. Nevertheless, not all have been able to experience the improvement of this business performance in terms of the new application feature. Therefore, this study aims at investigating and analyzing the role of entrepreneurial orientation, marketing capability, and brand orientation to improve the performance of GoFood partnering SMEs. There were 112 samples of business partners in Surakarta participated in this study. The data analysis technique was by SEM using the application of AMOS 2.4. The research findings provide a conclusion that there is a significant effect of entrepreneurial orientation on marketing capabilities, brand orientation, and business performance. However, marketing capability and brand orientation were not proven to improve business performance; similarly, the mediation of entrepreneurial orientation through marketing capability and brand orientation was not supportive of business performance development. This study provides an actual contribution to the performance improvement of MSEs entrepreneurs through the digital application as an innovation and creativity of business players.
The Moslem Community's Perceptions in Using ShopeePay: Fintech as a Mediator for Purchasing MSME's Products Asep Maulana Rohimat; Helti Nur Aisyiah; Septi Kurnia Prastiwi
Relevance: Journal of Management and Business Vol. 4 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.825 KB) | DOI: 10.22515/relevance.v4i2.4145

Abstract

The economic activity carried out by the Moslem community is an interesting thing. Moreover, it is carried out in Indonesia, which is predominantly inhabited by the Moslem population. With these conditions, the Moslem community is considered as one of the most potential market layers, especially in the development of the online MSME business. Moreover, it is supported by growing financial technology (fintech). The purpose of this study was to determine the effect of perceived benefits on purchasing MSME products online with fintech as a mediating variable. This study uses a quantitative approach with the Moslem community in Central Java and Yogyakarta as the object of research. The quantitative approach is used to determine the effect between variables with the help of the SPSS program. The results of this study indicate that the fintech variable has a significant effect on fintech and online purchases, fintech has a significant effect on online purchases, and fintech can mediate the relationship between fintech and online purchases.
Consumer Reviews, Ratings, and Gamification on Muslim Millennials’ Online Purchasing Decisions Septi Kurnia Prastiwi; Asep Maulana Rohimat; Helti Nur Aisyiah
Shirkah: Journal of Economics and Business Vol 7, No 3 (2022)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v7i3.467

Abstract

Since previous research on the relationship among Online Consumer Review (OCR), ratings, gamification, and online purchasing decisions had mixed results, this study involves trust as a mediating variable, which has never been explored in previous research, to explore online consumer reviews, ratings, and gamification in increasing trust of Muslim Millennials for online purchasing decisions. Investigating Muslim millennials in Central Java and Yogyakarta, 114 questionnaire results were analyzed using Structural Equation Model. The results showed that OCR and ratings affect Muslim Millennials' online purchasing decisions at Shopee, while gamification cannot affect them. Trust in this research model could not affect purchasing decisions. Thus, the trust could not be a mediating variable. The results of this study will be useful for Micro, Small and Medium Enterprises (MSMEs) and the online shop’s development team to maintain the image of an online store.
The Influence of Brand Image, Reference Group, Product Quality, And Product Variety, On Purchasing Decisions For Herbalife Shake Nutrition Products Safitri, Nadya Nurindah Ira; Prastiwi, Septi Kurnia
Journal of Business and Management Review Vol. 4 No. 11 (2023): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr411.8582023

Abstract

This study aims to determine the effect of brand image, reference group, product quality, and product variation on purchasing decisions for Herbalife products. The objects studied in this study are Herbalife user consumers who live in Surakarta and have purchased Herbalife products. The sampling technique in this research is to use the non-probability sampling (Purposive Sampling) technique with a sample size of 110 respondents. The dependent variable in this study is the purchase decision. The independent variables of this study are brand image awareness, reference group, product quality, and product variety. The results showed that brand image and product quality had an insignificant effect on purchasing decisions, while reference groups and product variations affected purchasing decisions. Herbalife products have a variety of interesting product types and experience recommendations from family/friends/friends are important determinants of purchasing decisions for Herbalife products.
Can Perceived Usefulness and Online Experiences Affect ShopeePay Fintech Usage by Millennial Muslims? Aisyiah, Helti Nur; Prastiwi , Septi Kurnia; Rohimat, Asep Maulana
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 12 No. 1 (2023): April
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v12i1.2146

Abstract

Financial Technology (Fintech) has been embedded in the community, especially to support their economic activities. The fintech usage provides convenience, so that users are increasingly widespread. This study aims to determine the effect of perceived usefulness and online experiences on the fintech usage with trust as a mediating variable. This study used a quantitative approach by distributing questionnaires to 102 millennial Muslims in Solo Raya. Questionnaires filled out by participants were processed using the IBM SPSS Statistics Version 26. The results showed that perceived usefulness had an effect on fintech usage, while online experiences had no effect on fintech usage. Among perceived usefulness, online experiences, and fintage usage, there was trust. However, trust could not mediate between perceived usefulness and online experiences on the fintech usage. This research will contribute to fintech developers in managing their technology by taking into account perceived usefulness, online experiences, and trust factors.
The determinant of sustainable consumption behaviour of Moslem woman in Sukoharjo Septi Kurnia Prastiwi; Rabia Rabia
Sustinere: Journal of Environment and Sustainability Vol. 3 No. 1 (2019): pp 1 - 66 (April 2019)
Publisher : Center for Science and Technology, IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/sustinere.jes.v3i1.65

Abstract

ABSTRACT As the increasing of the public consumption pattern, it is followed by environmental pollution offset, which is increasingly alarming. This study aims to analyze how sustainable consumption behavior of Muslim women mediates the intention to behave. Two variables that are thought to influence the sustainable consumption behavior are environmental value and environmental sensitivity by mediating behavioral intention. This study uses a survey method with a population of Muslim mothers in the Sukoharjo area, a sample of 100 respondents, with sampling using a purposive technique, namely judgment sampling, and questionnaires with 12 indicator indicators. The results of the validity, reliability, and classical assumption tests support the continuing research. Results from the path analysis show that the variable ‘environmental sensitivity’ has a significant effect on behavioral intention and sustainable consumption behavior. Hypothesis test results show that environmental values ​​have a positive and significant effect on behavioral intention and sustainable consumption behavior. The results of the sobel test show that behavioral intention can mediate the relationship between environmental values ​​and the sustainable consumption behavior.