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All Journal Riset Manajemen dan Akuntansi Jurnal Manajemen Dayasaing Journal of Environment and Sustainability Shirkah: Journal of Economics and Business Iqtishoduna: Jurnal Ekonomi Islam EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JBMR: Journal of Business and Management Review Social Science Studies Relevance: Journal of Management and Business
Septi Kurnia Prastiwi
UIN Raden Mas Said
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Social Sciences Other

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ANALISIS ANTESEDEN LOYALITAS DAN WOM SERTA PENGARUHNYA TERHADAP REPURCHASE INTENTION PADA PRODUK SUSU SGM (Studi pada orang tua siswa Teman Sejati Sari Husada Yogyakarta) Prastiwi, Septi Kurnia
JURNAL RISET MANAJEMEN & AKUNTANSI Vol 3, No 6 (2012): Riset Manajemen & Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Atma Bhakti

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Abstract

Tujuan dari penelitian ini adalah untuk menguji: 1) pengaruh kualitas intrinsik terhadap kepuasan konsumen, 2) pengaruh kualitas ekstrinsik terhadap kepuasan konsumen, 3) pengaruh kualitas intrinsik terhadap loyalitas konsumen, 4) pengaruh kualitas ekstrinsik terhadap loyalitas konsumen, 5) pengaruh kepuasan terhadap loyalitas konsumen, 6) pengaruh loyalitas terhadap brand preference, 7) pengaruh kepuasan terhadap WOM, 8) pengaruh kepuasan terhadap repurchase intention, 9) pengaruh WOM terhadap repurchase intention, 10) pengaruh brand preference dengan repurchase intention. Penelitian ini menggunakan desain descriptive dan metode survey dengan populasi pelanggan susu formula bayi SGM di Yogyakarta. Dengan sampel sebanyak 200 responden, dengan metode pengambilan sampel, purposive sample, kuisioner dengan 27 indikator pertanyaan. Semua hipotesis dalam penelitian ini diterima kecuali hipotesis 8, yaitu kepuasan konsumen tidak berpengaruh positif dan signifikan terhadap repurchase intention. Hubungan yang tidak signifikan antara kepuasan konsumen dengan repurchase intention mengindikasikan bahwa faktor rasa puas, rasa senang dan terpenuhinya harapan konsumen setelah memakai produk tersebut bukan merupakan faktor utama yang dapat menimbulkan niat pembelian ulang. Konsumen yang puas terhadap produk belum tentu mempunyai niat pembelian ulang.
PERAN PRODUCT QUALITY, INFORMATION QUALITY DENGAN MEDIASI TRUST TERHADAP REPURCHASE INTENTION PADA MITRA UMKM GO-FOOD DI SURAKARTA prastiwi, septi kurnia; Rabia, Rabia; Bagus, Renanda
Jurnal Manajemen Dayasaing Vol 21, No 1 (2019): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v21i1.6009

Abstract

This study aims to examine the factors that may affect repurchase intention for Go food product. Two variables suspected to affect the repurchase intention are product quality and information quality with trust as mediation. The design of this study is survery method with a population of go jek user in Solo, with sample size of 100 respondents, the sampling methods purposive sampling a questionnaire with 12 indicators questions. Test results validity, reliability and classic assumption test support for continuing research. Path analysis get the result that variable product quality not significantly affect trust and repurchase intention, but variable information quality can affect positively and significantly related to trust and the dependent variable repurchase intention. To examine variable trust can be mediator variable product quality  to repurchase intention, evidence by sobel test and get the result that variable trust significantly as mediator variable.
Performance of GoFood MSEs Partnership: An Integration of Entrepreneurial Orientation, Marketing Capabilities, and Brand Orientation Prastiwi, Septi Kurnia; Rohimat, Asep Maulana
Shirkah: Journal of Economics and Business Vol 5, No 3 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (927.873 KB) | DOI: 10.22515/shirkah.v5i3.337

Abstract

The current application of Gojek with its GoFood feature can serve the function as promotion media to consumers at the maximum extent for the Micro and Small Enterprises (MSEs) in the culinary business. Nevertheless, not all have been able to experience the improvement of this business performance in terms of the new application feature. Therefore, this study aims at investigating and analyzing the role of entrepreneurial orientation, marketing capability, and brand orientation to improve the performance of GoFood partnering SMEs. There were 112 samples of business partners in Surakarta participated in this study. The data analysis technique was by SEM using the application of AMOS 2.4. The research findings provide a conclusion that there is a significant effect of entrepreneurial orientation on marketing capabilities, brand orientation, and business performance. However, marketing capability and brand orientation were not proven to improve business performance; similarly, the mediation of entrepreneurial orientation through marketing capability and brand orientation was not supportive of business performance development. This study provides an actual contribution to the performance improvement of MSEs entrepreneurs through the digital application as an innovation and creativity of business players.
PERAN PRODUCT QUALITY, INFORMATION QUALITY DENGAN MEDIASI TRUST TERHADAP REPURCHASE INTENTION PADA MITRA UMKM GO-FOOD DI SURAKARTA septi kurnia prastiwi; Rabia Rabia; Renanda Bagus
Jurnal Manajemen Dayasaing Vol 21, No 1 (2019): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v21i1.6009

Abstract

This study aims to examine the factors that may affect repurchase intention for Go food product. Two variables suspected to affect the repurchase intention are product quality and information quality with trust as mediation. The design of this study is survery method with a population of go jek user in Solo, with sample size of 100 respondents, the sampling methods purposive sampling a questionnaire with 12 indicators questions. Test results validity, reliability and classic assumption test support for continuing research. Path analysis get the result that variable product quality not significantly affect trust and repurchase intention, but variable information quality can affect positively and significantly related to trust and the dependent variable repurchase intention. To examine variable trust can be mediator variable product quality  to repurchase intention, evidence by sobel test and get the result that variable trust significantly as mediator variable.
Persepsi Keamanan dan Sikap Terhadap Produk Berperan Dalam Pembelian Aktual Pasta Gigi Halal Septi Kurnia Prastiwi
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 3 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.873 KB) | DOI: 10.31842/jurnal-inobis.v2i3.99

Abstract

Penelitian ini bertujuan untuk menganalisis beberapa variabel yang dapat meningkatkan pembelian actual (Actual purchase) pada produk pasta gigi Enzim . Beberapa variabel yang yang diduga dapat mempengaruhi pembelian aktual adalah persepsi keamanan, sikap dan niat pembelian. Penelitian ini menggunakan metode survei dengan populasi konsumen  pasta gigi Enzim di Yogyakarta, dengan sampel sebanyak 100 responden, dengan pengambilan sampel purposive sampel, dan kuisioner dengan 15 indikator pertanyaan. Hasil uji validitas, reliabilitas, dan uji asumsi klasik mendukung untuk melanjutkan penelitian. Hasil uji path analysis mendapatkan hasil bahwa variabel Persepsi kemanan produk dan sikap berpengaruh signifikan terhadap niat pembelian dan pembelian actual. Niat pembelian juga berpengaruh signifikan terhadap pembelian actual. Untuk menguji apakah variabel niat pembelian  dapat menjadi variabel mediator antara sikap dengan pembelian aktual , dibuktikan dengan hasil uji sobel test yang menemukan bahwa variabel niat pembelian signifikan sebagai variabel mediator.
Communication Audit Using Sadix Application Marketing Division PT Enzim Bioteknologi Internusa in Central Java & DIY Edi Karyono; Septi Kurnia Prastiwi
Social Science Studies Vol. 1 No. 1 (2021): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

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Abstract

The communication audit process is designed to examine and evaluate the communication program, to reveal obstacles in achieving effective communication, to reveal gaps in the communication process and to provide recommendations to PT Enzyme Biotechnology Internusa. The results of the communication audit at PT Enzyme Biotechnology Internusa are broadly speaking the marketing team in the Central Java and DIY areas are satisfied with the communication that occurs in the company, only at some points that are not satisfied, one of which is the integrity of the organization. The recommendation from the communication audit is to improve the quality of vertical communication, the Sadix application should still be used even though it has not directly improved performance but can increase discipline and monitor marketer team visits.
The Impact Of Leadership To Serve And Organizational Commitments To Employee Performance With Behavior Organizational Citizenship as Mediation Variable Eni Istikhomah Sholikhah; Septi Kurnia Prastiwi
Journal of Business and Management Review Vol. 1 No. 1 (2020): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (866.271 KB) | DOI: 10.47153/jbmr.v1i1.8

Abstract

The aim of this study was to determine the influence of servant leadership and organizational commitment on employee performance with Organizational Citizenship Behavior (OCB) as a mediating variable (case study of the Center for Social Rehabilitation Prof. Dr. Soeharso Surakarta). The population in this study were employees of civil servants BBRSBD Prof. Dr. Soeharso Surakarta. With a sample used as many as 100 respondent. The technique of taking sample used is saturated sampling, where all populations are sampled entirely. Data collection techniques by distributing questionnaires. Data analysis techniques using Structural Equation Modeling (SEM) with the help of Partial Least Square (PLS) version 3.0. The results of the study show that 1) there is no significant influence of leadership variables that serve organizational citizenship behavior; 2) There is a significant influence of organizational commitment variables on organizational citizenship behavior; 3) There is influence of leadership variables that serve employee performance; 4) There is no influence on organizational commitment variables on employee performance; 5) There is an influence of organizational citizenship behavior variables on employee performance.
The Effect Of Credibility, Electronic Word of Mouth Communication on Purchase Intentions Septi Kurnia Prastiwi; Annisah Siti Aminah
Journal of Business and Management Review Vol. 2 No. 1 (2021): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr21.832021

Abstract

The purpose of this study is to analyze the EWOM (Electronic Word Of Mouth) factors, namely the credibility, quality, and quantity of EWOM that affect purchase intentions through the company's image on the @ Jilbrave.Official account. This type of research is quantitative research. The population used was Muslim women in Surakarta. The sampling technique was carried out using probability sampling methods. This study used a questionnaire as a data collection method with a sample of 133 respondents. Data were analyzed using the SPPS 22 program. This study used simple regression analysis. The independent variables in this study are credibility (X1), quality (X2), and quantity (X3) of EWOM, while the dependent variables are purchase intention (Y) and company image (M) as the mediating / intervening variables. The results of this study indicate that: (1) EWOM credibility has a significant effect on purchase intentions on the @ jilbrave.official account, (2) EWOM quality has no significant effect on purchase intentions on the @ jilbrave.official account, (3) EWOM quantity has a significant effect on intention. purchases on the @ jilbrave.official account, (4) EWOM credibility has a significant effect on the company's image on the @ jilbrave.official account, (5) EWOM quality has no significant effect on company image on @ jilbrave.official account, (6) EWOM quantity has a significant effect on the company image on the @ jilbrave.official account, (7) The credibility and quantity of EWOM have a significant effect on purchase intentions on the @ jilbrave.official account through the company's image.
Online Costumer Reviews (OTRs) dan Rating: Kekuatan Baru pada Pemasaran Online di Indonesia Zakky Fahma Auliya; Moh Rifqi Khairul Umam; Septi Kurnia Prastiwi
EBBANK Vol 8, No 1 (2017): EBBANK Vol.8 No.1 Juni 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.403 KB)

Abstract

The background of this research was  gap research between Nieto et al (Nieto, Hernández-Maestro, & Muñoz-Gallego, 2014) with Wang et al (Wang, Liu, & Fang, 2015). This research added intervening variable namely customer perseption to express customer reviews online and rating on purchase decisions in the Indonesia marketplace by using purposive sampling technique approach. The sample is 100 people in Surakarta that had made a purchase online in the marketplace. Customer reviews online and rating in this study are expected to affect purchasing decisions of online product on the marketplace. By using analytical tools AMOS 21, we found that customer reviews online has a positive and significant effect on the customer perception. Rating is also has positive and significant effect on the customer perception. The results of this study also revealed that the customer perception has positive and significant effect on purchasing decisions.
Apakah Halal Awareness dapat meningkatkan Repurchase Intention? Septi Kurnia Prastiwi; Zakky Fahma Auliya
EBBANK Vol 7, No 2 (2016): EBBANK Vol.7 No.2 Desember 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.961 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis beberapa faktor yang dapat meningkatkan Repurchase Intention pada produk makanan halal . Dua variabel yang diduga dapat mempengaruhi Repurchase Intention adalah Halal Awareness dan Brand Loyalty. Penelitian ini menggunakan metode survei dengan populasi konsumen  mie instan halal di Yogyakarta dan Surakarta, dengan sampel sebanyak 150 responden, dengan pengambilan sampel purposive sampel, dan kuisioner dengan 12 indikator pertanyaan. Hasil uji validitas, reliabilitas, dan uji asumsi klasik mendukung untuk melanjutkan penelitian. Hasil uji analisis regresi linier berganda mendapatkan hasil bahwa variabel Halal Awareness tidak berpengaruh signifikan terhadap Repurchase Intention, variabel Brand Loyalty berpengaruh positif dan  signifikan terhadap variabel dependen Repurchase Intention. Untuk menguji apakah variabel brand loyalty dapat menjadi variabel mediator antara halal awareness dengan repurchase intention, dibuktikan dengan hasil uji sobel test yang menemukan bahwa variabel brand loyalty signifikan sebagai variabel mediator.This study aims to examine the factors that may affect repurchase intention for halal food product. Two variables suspected to affect the repurchase intention are halal awareness and brand loyalty. The design of this study is survery method with a population of halal instant noodles customers in Yogyakarta and Solo, with sample size of 150 respondents, the sampling methods purposive sampling a questionnaire with 12 indicators questions. Test results validity, reliability and classic assumption test support for continuing research. Multiple linier regression analysis get the result that variable halal awareness not significantly affect repurchase intention, but variable brand loyalty can affect positively and significantly related to the dependent variable repurchase intention. To examine variable brand loyalty can be mediator variable halal awareness to repurchase intention, evidence by sobel test and get the result that variable brand loyalty significantly as mediator variable.
Co-Authors Annisah Siti Aminah Asep Maulana Rohimat Bagus, Renanda Edi Karyono Eni Istikhomah Sholikhah Helti Nur Aisyiah Moh Rifqi Khairul Umam Rabia Rabia Rabia, Rabia Renanda Bagus Rina Hastuti Safitri, Nadya Nurindah Ira Zakky Fahma Auliya